Update shared on29 Jul 2025
Fair value Increased 5.85%Despite ongoing challenges in user acquisition, seat expansion, sales cycles, and a more cautious revenue outlook, the consensus analyst price target for Asana was modestly raised from $15.51 to $16.42.
Analyst Commentary
- Bearish analysts note mounting pressure on Asana’s user acquisition, with digital data suggesting weaker top-of-funnel activity compared to competitors and potential negative impact from AI-driven search result shifts.
- Asana is experiencing challenges in seat expansion and net revenue retention, indicating potential headwinds in customer growth and upselling.
- A record $100M three-year renewal deal was signed, but at a reduced annual contract value after a delay, signifying possible difficulty in negotiating favorable large contracts.
- Lengthening sales cycles and increasing customer scrutiny are highlighting increasing buyer caution and potentially softer demand.
- Management reduced the low end of the fiscal 2026 revenue guidance by $7M to account for heightened macroeconomic risks.
What's in the News
- Asana is now available in the AWS Marketplace’s new AI Agents and Tools storefront, enabling easier procurement and deployment of its AI solutions and integration with AWS services.
- Daniel Rogers will succeed Dustin Moskovitz as CEO on July 21, 2025; Moskovitz will transition to Chair, focusing on product vision and AI initiatives.
- The company increased its equity buyback authorization by $100 million to a total of $250 million, extending the program’s duration.
- Asana completed the repurchase of 7,247,000 shares for $93.95 million, representing 3.16% of shares under its buyback program.
- Asana launched Smart Workflow Gallery, a suite of prebuilt AI-powered workflows to boost productivity, complementing its AI Studio and leveraging proprietary Work Graph data.
Valuation Changes
Summary of Valuation Changes for Asana
- The Consensus Analyst Price Target has risen from $15.51 to $16.42.
- The Net Profit Margin for Asana has significantly risen from 12.04% to 13.29%.
- The Consensus Revenue Growth forecasts for Asana has fallen from 10.0% per annum to 9.4% per annum.
Disclaimer
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