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AnalystConsensusTarget updated the narrative for W

Update shared on 20 Oct 2025

Fair value Increased 2.07%
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AnalystConsensusTarget's Fair Value
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1Y
166.7%
7D
-4.6%

Analysts have raised their price target for Wayfair slightly, increasing it from $83.17 to $84.90. They cite minor improvements in profitability and discount rate assumptions as reasons for this adjustment.

What's in the News

  • Wayfair announced its next large-format retail location will open in Denver, Colorado in late 2026. The new 140,000-square-foot store represents the company's first entry into the Mountain West region and is part of an accelerated nationwide expansion. (Key Developments)
  • This Denver location follows the opening of Wayfair's first store in Wilmette, IL, as well as new store announcements in Atlanta, GA and Yonkers, NY. This signals growing investment in physical retail. (Key Developments)
  • From April 1, 2025 to June 30, 2025, Wayfair completed the repurchase of 2,354,491 shares, equal to 2.33% of shares outstanding, for a total of $611.61 million under the buyback program announced on August 21, 2020. (Key Developments)
  • No shares were repurchased during the same period under the buyback program announced on August 10, 2021. (Key Developments)

Valuation Changes

  • Fair Value: Increased slightly from $83.17 to $84.90 as a result of updated profitability and discount rate assumptions.
  • Discount Rate: Decreased marginally from 9.07% to 9.05%, indicating a slightly lower required return by analysts.
  • Revenue Growth: Edged down from 4.89% to 4.89%, reflecting minimal adjustment to future growth expectations.
  • Net Profit Margin: Improved modestly from 1.00% to 1.02%, signaling higher anticipated profitability.
  • Future P/E: Declined fractionally from 111.25x to 110.99x, which points to minor recalibration in valuation multiples.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.