Update shared on20 Sep 2025
Fair value Increased 1.10%Wayfair’s consensus price target saw only a negligible increase to $82.10, as both its net profit margin and discount rate remained essentially unchanged.
What's in the News
- Wayfair has completed the repurchase of 2,354,491 shares for $611.61 million under its 2020 buyback plan, with no additional shares repurchased in the latest quarter; the 2021 buyback plan remains unused.
- The company announced a significant physical retail expansion, opening its third large-format store in Denver, Colorado, in late 2026, following new locations in Atlanta and Yonkers, and building on its successful Wilmette, IL store launch.
- Wayfair was added to multiple major growth indexes, including the Russell 1000, 2500, 3000, Midcap, and Small Cap Comp Growth indexes, potentially increasing its visibility and institutional ownership.
Valuation Changes
Summary of Valuation Changes for Wayfair
- The Consensus Analyst Price Target remained effectively unchanged, moving only marginally from $81.21 to $82.10.
- The Net Profit Margin for Wayfair remained effectively unchanged, moving only marginally from 0.90% to 0.92%.
- The Discount Rate for Wayfair remained effectively unchanged, moving only marginally from 9.16% to 9.03%.
Disclaimer
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