Update shared on 06 Nov 2025
Fair value Increased 3.56%Analysts have raised their fair value estimate for Coupang to $35.75, up from $34.52. They cite improved profit margin forecasts and continued international expansion as reasons for the increase.
Analyst Commentary
Recent analyst actions underscore both optimism and caution around Coupang’s outlook. The following summarizes the current perspectives tied to the company’s valuation, execution, and path to growth.
Bullish Takeaways
- Bullish analysts note that consistent expansion into international markets, such as Taiwan, demonstrates Coupang’s growing scale and execution capabilities.
- Improved profit margin forecasts contribute to upward adjustments of fair value estimates, reflecting confidence in Coupang’s operational efficiency.
- The introduction of higher price targets signals expectations for continued top-line growth and further gains in market share.
- Recent Buy ratings indicate analyst belief in Coupang’s ability to sustain strong momentum in both core and new geographies.
Bearish Takeaways
- Bearish analysts highlight intensifying competition within the Southeast Asia region, though recent checks suggest relative stability for now.
- Concerns remain about how sustained competition from regional players, particularly those leveraging aggressive pricing and new features, could impact Coupang’s growth trajectory and profitability.
- Some caution that while international expansion is promising, its immediate financial impact may be limited, especially in markets where Coupang operates a first-party model.
What's in the News
- Coupang has completed the repurchase of 2,835,200 shares, representing 0.16% of outstanding shares, for $80.52 million as part of a buyback program announced in May 2025 (Key Developments).
- The company recently launched Lemme, the wellness brand founded by Kourtney Kim Barker, on its platform in South Korea. Thirteen of the brand's products are now available to consumers in the region for the first time (Key Developments).
- Coupang was added to the S&P TMI Index, reflecting the company’s growing significance in the market (Key Developments).
Valuation Changes
- Fair Value Estimate has risen slightly from $34.52 to $35.75, reflecting a moderate increase in the company’s assessed worth.
- Discount Rate has increased from 8.46% to 8.70%, which indicates higher return expectations from investors.
- Revenue Growth Forecast has decreased from 14.00% to 13.09%, suggesting slightly more cautious projections for future sales expansion.
- Net Profit Margin projection has improved from 4.19% to 4.36%, pointing to stronger anticipated profitability.
- Future P/E Ratio estimate has declined marginally from 41.72x to 41.38x, which indicates a small shift in anticipated market valuation multiples.
Disclaimer
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