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RUM: All-Share Northern Data Merger Will Drive Next Phase Of Outperformance

Update shared on 06 Dec 2025

Fair value Increased 42%
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AnalystConsensusTarget's Fair Value
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1Y
-15.3%
7D
5.2%

Analysts have raised their fair value estimate for Rumble from 15.50 dollars to 22.00 dollars, citing sharply higher expected revenue growth despite some compression in projected profit margins and valuation multiples.

What's in the News

  • Rumble is nearing an all share merger agreement to acquire German data center operator Northern Data in a deal expected to value the target below its current $894M market capitalization, with an announcement possible in the coming days (Bloomberg).
  • Tether plans to leverage its investment in Rumble and access to Rumble's reported 51M users as part of the rollout of its new U.S focused stablecoin, USAT, which is targeted for launch in December (CoinDesk).
  • Tether is seeking to raise $15B to $20B for a roughly 3 percent stake sale, a potential valuation milestone for the stablecoin issuer that previously invested $775M in Rumble in December of last year (Bloomberg, The Fly).

Valuation Changes

  • Fair Value Estimate increased from $15.50 to $22.00, representing a substantial upward revision to the target price.
  • Discount Rate edged down slightly from 8.23 percent to 8.22 percent, implying a marginally lower perceived risk profile.
  • Revenue Growth was raised sharply from 26.44 percent to 87.90 percent, reflecting a significantly more optimistic top line outlook.
  • Net Profit Margin was reduced from 9.53 percent to 5.52 percent, indicating expectations for lower profitability even as revenue scales.
  • Future P/E decreased from 334.21x to 249.31x, signaling a modest compression in assumed valuation multiples.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.