Update shared on 19 Dec 2025
Narrative Update on Playtika Holding
Analysts have modestly revised their price target on Playtika Holding, nudging it higher by a low single digit percentage in dollar terms. This reflects steady assumptions for fair value, discount rate, revenue growth, profit margins, and future P/E multiples despite a lack of new Street research catalysts.
What's in the News
- World Series of Poker free to play app launched a limited time collaboration with the National Football League, adding NFL themed missions, avatars, collectibles, puzzles, and a 13 week sweepstakes running through February 8, 2026 (company product announcement)
- Management signaled ongoing interest in selective, accretive M&A while continuing to prioritize dividends and share repurchases in its capital allocation strategy, as discussed on the third quarter 2025 earnings call (company earnings call)
- The company completed a buyback tranche of 3,323,110 shares, or 0.88% of shares outstanding, for $16.11 million under the repurchase program announced on May 9, 2024, including 1,262,000 shares repurchased in the third quarter of 2025 (company disclosure)
- Playtika reaffirmed full year 2025 revenue guidance in the range of $2.70 billion to $2.75 billion, underscoring confidence in its existing growth trajectory (company guidance)
Valuation Changes
- Fair Value Estimate remains unchanged at $5.92 per share, indicating no revision to the intrinsic value assessment.
- The Discount Rate is effectively unchanged at 16.4%, signaling a stable view of the company’s risk profile and required return.
- Revenue Growth is essentially unchanged and slightly negative at approximately 0.66%, reflecting a steady outlook for top line performance.
- The Net Profit Margin is effectively flat at about 9.09%, implying no material change to expected profitability levels.
- The future P/E remains unchanged at roughly 14.5x, indicating a consistent view of the appropriate earnings multiple for the stock.
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