Loading...
Back to narrative

MGNI: Expanding Publisher Partnerships Will Drive Future Upside Despite Emerging AI Ad Competition

Long-term CTV Expansion Will Unlock Digital Advertising Opportunities

MGNI logo
MGNI
AnalystConsensusTarget
Not Invested
Published 24 Jan 2025

Update shared on 10 Dec 2025

Previous
n/a
n/a
AnalystConsensusTarget's Fair Value
n/a
Loading
1Y
-0.2%
7D
6.6%

Analysts have nudged their price target for Magnite slightly higher to reflect marginal improvements in the discount rate and long term profitability assumptions, while keeping their fair value estimate essentially unchanged at approximately 26.86 dollars per share.

What's in the News

  • Magnite launches Live Scheduler within its SpringServe platform to help media owners standardize, package, and measure ad opportunities around live events, improving visibility and planning for buyers and DSPs such as Amazon DSP.
  • Viant Technology expands its Direct Access program through a direct integration with Magnite's SpringServe ad server, creating more transparent, efficient supply paths for outcome driven CTV strategies and strengthening direct to publisher access.
  • ITN and Magnite debut the first Local Linear TV Private Marketplace via Magnite's ClearLine platform, bringing digital like automation, targeting, and real time bidding to local linear TV while preserving station control of inventory.
  • Magnite evolves its ClearLine solution to unify curation and activation across its omnichannel footprint and plans to embed AI assistance and agentic workflows, with the goal of achieving higher data fidelity and stronger return on ad spend.
  • OpenAI signals plans to build in house ad infrastructure for ChatGPT, a move that could reshape competitive dynamics for programmatic and ad tech players including Magnite (ADWEEK).

Valuation Changes

  • The fair value estimate remains effectively unchanged at approximately 26.86 dollars per share, indicating no material revision to the intrinsic value assessment.
  • The discount rate has fallen slightly from about 7.02 percent to roughly 7.01 percent, reflecting a marginally lower required return on equity.
  • The revenue growth assumption is essentially flat, edging down only fractionally from about 2.84 percent to 2.84 percent, with no meaningful change to the long term growth outlook.
  • The net profit margin assumption has risen very slightly from approximately 10.17 percent to 10.17 percent, signaling a modest improvement in expected long term profitability.
  • The future P/E multiple has eased marginally from around 61.43x to 61.41x, implying a negligible adjustment to the valuation multiple applied to future earnings.

Have other thoughts on Magnite?

Create your own narrative on this stock, and estimate its Fair Value using our Valuator tool.

Create Narrative

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.