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YSG: Net Profit Margins Will Improve As 2025 Demand Recovers

Update shared on 07 Dec 2025

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AnalystConsensusTarget's Fair Value
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1Y
-9.9%
7D
-25.6%

Analysts have nudged their price target on Yatsen Holding slightly higher to reflect modestly improved long term profitability assumptions and a marginally lower projected discount rate, suggesting incremental upside from prior valuations.

What's in the News

  • Issued fourth quarter 2025 revenue guidance of RMB 1.32 billion to RMB 1.49 billion, implying year over year growth of approximately 15% to 30% (company guidance)
  • Management emphasized that the guidance reflects current and preliminary views on market and operational conditions and may be adjusted as circumstances evolve (company guidance)
  • Stronger revenue outlook indicates a potential demand recovery in the company’s core beauty and skincare categories in late 2025 (company guidance)

Valuation Changes

  • Discount Rate: effectively unchanged, edged up slightly from 8.09 percent to 8.13 percent, indicating a marginally higher perceived risk profile.
  • Revenue Growth: effectively flat, was maintained at approximately 14.52 percent, signaling no material change in long term top line expectations.
  • Net Profit Margin: stable, remained around 12.68 percent, reflecting consistent long term profitability assumptions.
  • Future P/E: marginally lower, declined slightly from 8.27x to 8.24x, suggesting a modestly cheaper earnings valuation on forward projections.
  • Fair Value: unchanged, was kept at RMB 7.14 per share, indicating no net impact from the small adjustments to underlying valuation inputs.

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Disclaimer

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