Update shared on 17 Dec 2025
Analysts have modestly increased their price target on Philip Morris International by $0.00 to reflect slightly lower discount rate assumptions, broadly stable growth and margin forecasts, and their view that the recent share pullback is an overreaction that offers an attractive entry point for investors.
Analyst Commentary
Bullish Takeaways
- Bullish analysts argue that the share price pullback is disconnected from fundamentals, given better than expected Q3 organic sales, margin expansion, and EPS growth, supporting a more attractive risk reward valuation.
- They view the modest reduction in operating profit guidance as manageable relative to the company’s long term growth algorithm, with current valuation already discounting a more pronounced slowdown.
- Improving profitability metrics and demonstrated pricing power are seen as reinforcing the company’s ability to execute on its reduced risk product strategy, underpinning medium term earnings visibility.
- Some bullish analysts highlight that the current multiple does not fully reflect the strength of the core franchise and cash generation, seeing scope for multiple re rating as sentiment normalizes.
Bearish Takeaways
- Bearish analysts focus on the slightly weaker Q4 operating profit outlook versus prior expectations as a signal that near term execution may be choppier than previously assumed.
- They remain cautious on U.S. ZYN dynamics and broader nicotine regulation risk, which could weigh on growth assumptions and justify a more conservative valuation framework.
- Some are concerned that incremental guidance trims, even if modest, could pressure management credibility if repeated, limiting upside to the valuation multiple.
- Bearish analysts also flag that, despite the pullback, the stock still trades at a premium to some peers, leaving less margin of safety if growth or margins disappoint further.
What's in the News
- Ferrari renewed and strengthened its multi year partnership with Philip Morris International, making PMI a Premium Partner of Scuderia Ferrari HP and Series Partner of the Ferrari Challenge Trofeo Pirelli from January 1, 2026 (Client Announcements).
- Philip Morris International reaffirmed its 2025 reported diluted EPS guidance of $7.39 to $7.49, confirming the outlook previously issued on October 21, 2025 (Corporate Guidance).
- The company issued 2025 guidance calling for diluted EPS of $7.39 to $7.49, organic net revenue growth of around 6% to 8%, and organic operating income growth of 10% to 11.5%, including higher U.S. investments (Corporate Guidance).
- PMI presented evidence to the U.S. FDA Tobacco Products Scientific Advisory Committee to support continued MRTP status for its IQOS heated tobacco products in the U.S., while seeking approval for next generation IQOS ILUMA devices and consumables (Product Related Announcements).
- PMI U.S. announced a $37 million investment to expand its Wilson, North Carolina manufacturing facility, adding TEREA production for the anticipated IQOS ILUMA launch, and building on prior large scale U.S. manufacturing commitments (Business Expansions).
Valuation Changes
- Fair Value Estimate, unchanged at $182.94 per share, indicates no revision to the long term intrinsic value assessment.
- Discount Rate, edged down slightly from 7.85% to 7.82%, modestly lowering the hurdle rate applied in the valuation model.
- Revenue Growth, held steady at 6.99%, reflecting a virtually unchanged medium term topline outlook.
- Net Profit Margin, remained at 28.88%, signaling stable expected profitability over the forecast period.
- Future P/E, dipped slightly from 25.32x to 25.30x, implying a nearly stable valuation multiple on forward earnings.
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