Update shared on04 Sep 2025
Despite persistent bullish sentiment driven by resilient leisure travel demand, accelerating reservation data, and valuation discounts versus peers, recent analyst caution over softer Q3 guidance has resulted in no net change to Booking Holdings' consensus analyst price target, which remains at $6,100.
Analyst Commentary
- Bullish analysts continue to raise price targets based on reduced macro risks, a resilient leisure travel backdrop, and incrementally positive trends in Booking’s Asia exposure.
- Several upgrades cite updated room-night and booking volume data showing positive reservation acceleration since March, driving higher revenue and EBITDA forecasts for FY2025 and onward.
- Long-term management confidence in sustainable bookings and revenue growth (~8%) and mid-teens EPS growth supports upward price revisions, bolstered by Booking's global scale and geographic diversity.
- Recent analyst downgrades reflect cautiousness due to Q3 guidance coming in below consensus for room night growth, revenue, and adjusted EBITDA, signaling near-term headwinds versus initial expectations.
- Bullish analysts highlight that despite the stock reaching all-time highs, Booking’s valuation multiples remain at a discount to large-cap internet peers, offering some relative value upside.
What's in the News
- Ryanair and Booking.com agreed to end a U.S. legal appeal regarding Booking.com's alleged unauthorized screen-scraping of Ryanair fares, following support for Booking.com from three U.S. lobby groups (Irish Independent).
- Dutch consumer groups are preparing a legal claim against Booking.com, alleging the company has inflated hotel prices for years, causing hundreds of millions of euros in harm to Dutch consumers (Reuters).
- No material developments related to mergers or acquisitions directly involve Booking Holdings in recent news.
- The remaining updates focus on financial sector M&A activity and do not pertain to Booking Holdings.
- No additional pertinent Booking Holdings news reported within the provided updates.
Valuation Changes
Summary of Valuation Changes for Booking Holdings
- The Consensus Analyst Price Target remained effectively unchanged, at $6100.
- The Discount Rate for Booking Holdings remained effectively unchanged, at 8.68%.
- The Net Profit Margin for Booking Holdings remained effectively unchanged, at 29.24%.
Disclaimer
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