Update shared on 11 Dec 2025
Fair value Decreased 2.99%Analysts have modestly reduced their fair value estimate for SharkNinja by about $4 per share, reflecting slightly lower long term margin and valuation assumptions, even as revenue growth expectations edge higher.
What's in the News
- Introduced the Shark EveryMess, a portable three in one cleaner that wet vacuums, dry vacuums, and deep cleans stains with advanced StainForce technology for faster, more convenient whole home cleaning (company announcement)
- Launched the Shark Power Detect Therma Charged 2 in 1 Robot Vacuum and Mop, which combines heated mop wash and dry technology, self emptying, and AI powered object detection for fully automated floor care (company announcement)
- Raised 2025 earnings guidance and now expects net sales growth of 15.0% to 15.5%, up from the prior 13.0% to 15.0% range (company guidance)
- Appointed long time finance executive Adam Quigley as permanent Chief Financial Officer, formalizing leadership after he served as interim CFO since September 2025 (executive announcement)
- Formed the SharkNinja AI and Analytics Lab with Boston University's Questrom School of Business to co develop AI driven and data powered solutions for product design and decision making (partnership announcement)
Valuation Changes
- Fair Value Estimate has fallen slightly, decreasing by about $4 per share from approximately $133.60 to $129.60.
- Discount Rate has edged lower, moving from about 8.59% to 8.53%, which implies a modestly reduced perceived risk profile.
- Revenue Growth has risen slightly, with the long-term annual growth assumption increasing from roughly 10.53% to 11.00%.
- Net Profit Margin has eased marginally, ticking down from about 11.85% to 11.83%, which reflects slightly more conservative long-run profitability expectations.
- Future P/E has fallen modestly, with the forward valuation multiple reduced from roughly 25.1x to 24.1x, which contributes to the lower fair value estimate.
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