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COLM: Share Performance Will Reflect Persistent Topline Pressures And Measured Recovery Prospects

Update shared on 27 Nov 2025

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5.7%

Analysts have adjusted Columbia Sportswear's price target, lowering it from $40 to $38. Concerns remain about ongoing topline challenges, even as the brand's modest growth potential is acknowledged.

Analyst Commentary

Recent analyst perspectives highlight a divide in sentiment regarding Columbia Sportswear's outlook and investment appeal. Views focus on both the ongoing challenges and the potential opportunities within the company's growth strategy and valuation.

Bullish Takeaways
  • Bullish analysts see the recent decline in Columbia Sportswear's share price as having created an attractive risk/reward profile.
  • The company's portfolio is viewed as being capable of delivering steady, modest long-term growth in the outdoor apparel sector.
  • Some believe the current valuation adequately reflects the difficulties facing the core Columbia brand, which suggests limited additional downside.
  • Initiation of coverage with a Buy rating signals confidence in the company's longer-term prospects, even as there are near-term pressures.
Bearish Takeaways
  • Bearish analysts remain focused on the company's lackluster recent quarterly performance, raising doubts about its topline momentum.
  • Guidance for fiscal year 2025 sales was revised downward, which adds to concerns over revenue growth sustainability.
  • Ongoing topline challenges are expected to continue into fiscal year 2026, limiting potential for near-term upside.
  • The overall execution against strategic objectives is questioned. This results in more cautious price targets and continued Sell recommendations.

What's in the News

  • Columbia Sportswear issued updated earnings guidance for the fourth quarter of 2025, projecting net sales between $1,008 million and $1,041 million. This reflects a 5% to 8% decrease compared to the same period in 2024. (Company guidance)
  • For the full year 2025, net sales are expected to range from $3.33 billion to $3.37 billion, with operating margin projected between 4.9% and 5.5%. This includes impairment charges related to prAna and Mountain Hardwear, as well as incremental tariffs prior to mitigation. (Company guidance)
  • The company anticipates wholesale net sales for the first half of 2026 to be flat or to increase by a low single-digit percent, with international growth partially offset by declines in the U.S. (Company guidance)
  • Columbia Sportswear announced the return of the iconic Bugaboot 1, the brand's first footwear product, in an individually numbered, limited release of 1,993 pairs. These will be available on October 14 to Greater Rewards members and October 15 to the public. (Product announcement)

Valuation Changes

  • Fair Value Estimate remains unchanged at $57.57, indicating no reassessment in core valuation.
  • Discount Rate has risen slightly from 9.63% to 9.67%, reflecting a marginal increase in the company's perceived risk profile.
  • Revenue Growth projection is virtually unchanged at approximately 1.75%, showing continued expectations for modest sales expansion.
  • Net Profit Margin forecast remains stable at about 4.87%, suggesting no significant shift in profitability outlook.
  • Future P/E Ratio has increased from 19.41x to 21.17x, which points to higher expected earnings multiples in valuation models.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.