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AnalystConsensusTarget updated the narrative for WSC

Update shared on 09 Oct 2025

Fair value Decreased 4.71%
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AnalystConsensusTarget's Fair Value
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1Y
-46.8%
7D
-6.8%

Analysts have lowered their price target for WillScot Holdings from approximately $33 to $31.44 per share, citing ongoing demand headwinds and softer profit margins. Despite these challenges, they still see potential value in the shares at current levels.

Analyst Commentary

Recent analyst research reflects both optimism and caution regarding WillScot Holdings as market conditions remain challenging. Some analysts highlight opportunities for value, while others underscore concerns about demand and pricing trends.

Bullish Takeaways
  • Bullish analysts note that the company’s shares have already absorbed significant price and valuation pressure since early 2024. This suggests a potential value opportunity at current levels.
  • Despite reduced earnings outlooks, some analysts believe the share price fairly reflects the challenging demand environment and see limited further downside risk.
  • Constructive executive commentary points to longer-term confidence in the company’s industry positioning and the potential for improvement as seasonal headwinds subside.
Bearish Takeaways
  • Bearish analysts highlight weaker trends in seasonal retail storage units, with estimates cut for the second half of next year amid persistent transactional demand softness.
  • Momentum in monthly rates for the storage segment is moderating. This raises concerns about margin pressures and growth sustainability in the near term.
  • Some see no immediate catalyst to move the stock higher, arguing that improved investor confidence will require clear signs that utilization of units on rent has stabilized or is rebounding.
  • Incremental weakness in storage is being flagged, particularly following cautious commentary related to seasonal activity and ongoing demand uncertainty.

What's in the News

  • DF Research cautions that WillScot Holdings may be left with an outdated fleet and substantial debt. The firm suggests the company’s equity could become worthless as financial pressures mount (DF Research).
  • Tim Boswell has been appointed to succeed Brad Soultz as Chief Executive Officer, effective January 1, 2026. Boswell brings a 13-year tenure in leadership roles at WillScot Holdings (Company Announcement).
  • Between April and June 2025, WillScot repurchased 1,533,109 shares for $39.9 million, completing nearly a quarter of its shares under the ongoing buyback program (Company Update).
  • The company issued revenue guidance for 2025, projecting income between $2.3 billion and $2.35 billion (Company Announcement).

Valuation Changes

  • Consensus Analyst Price Target has decreased from $33 to $31.44 per share. This reflects a modest downward revision in fair value estimates.
  • Discount Rate has risen slightly from 10.84% to 10.89%. This change indicates a marginally higher perceived risk profile.
  • Revenue Growth projections have been reduced from 2.51% to 2.25%. This suggests expectations for slower top-line expansion.
  • Net Profit Margin is now forecast at 13.67%, down from the previous estimate of 14.31%. This points to a minor contraction in anticipated profitability.
  • Future P/E ratio has edged up from 21.55x to 21.70x. This indicates a slightly higher valuation relative to expected earnings.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.