Update shared on 04 Dec 2025
Fair value Increased 11%Analysts have raised their price target on AO World from approximately £1.30 to £1.43 per share. This reflects expectations for structurally higher profit margins that more than offset slightly slower projected revenue growth and a modestly higher discount rate.
What's in the News
- AO World upgraded full year fiscal 2025 earnings guidance, now expecting profit before tax around the top end of the recently narrowed GBP 45 million to GBP 50 million range (Corporate Guidance: Raised).
- The company announced new sales guidance for 1 April 2025 to 30 September 2025, forecasting group revenue to rise about 13% year on year (Corporate Guidance: New/Confirmed).
- AO World commenced a share buyback program authorized to repurchase up to 58,030,347 shares, or 10% of issued share capital, with up to $10 million of shares to be bought back and cancelled by June 30, 2026 (Buyback Transaction Announcements).
Valuation Changes
- The fair value estimate has risen moderately, increasing from approximately £1.30 to £1.43 per share.
- The discount rate has edged higher, moving from about 8.68% to 8.85%, which implies a slightly higher required return.
- The revenue growth assumption has been reduced modestly, from roughly 8.67% to 7.69% per year.
- The net profit margin assumption has increased meaningfully, rising from about 3.17% to 4.09%.
- The future P/E multiple has declined slightly, moving from around 19.2x earnings to 18.3x earnings.
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