Update shared on 03 Nov 2025
Fair value Increased 0.24%Analysts have slightly raised their price target for Procter & Gamble to $169.05 from $168.64. They cite incremental improvements in revenue growth forecasts even as profit margin projections moderate.
What's in the News
- Procter & Gamble completed a $1.25 billion buyback, repurchasing over eight million shares between July and September 2025 (Buyback Tranche Update).
- P&G reaffirmed its 2026 fiscal guidance, expecting total sales growth between 1% and 5% and diluted net earnings per share growth between 3% and 9% compared to the prior year (Corporate Guidance).
- The company launched limited-edition "Get Scent to Oz" collections with Gain, Febreze, and Dawn brands. These collections are inspired by Universal Pictures' Wicked: For Good film and are now available nationwide (Product-Related Announcement).
- Tide rolled out its most advanced liquid detergent upgrade in over twenty years. This upgrade offers improved stain removal, longer-lasting freshness, and enhanced whitening, with pricing remaining unchanged for consumers (Product-Related Announcement).
- The National Legal and Policy Center filed an exempt solicitation urging shareholders to vote against a proposal on additional plastic packaging reporting on P&G's 2025 Proxy Ballot (Investor Activism).
Valuation Changes
- Consensus Analyst Price Target has risen slightly from $168.64 to $169.05.
- Discount Rate remains unchanged at 6.78%.
- Revenue Growth projections have increased modestly from 3.17% to 3.19%.
- Net Profit Margin estimates have decreased slightly from 19.80% to 19.59%.
- Future P/E ratio has edged down from 25.81x to 25.69x.
Disclaimer
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