Update shared on 10 Dec 2025
Narrative Update on PriceSmart
Analysts have reaffirmed their price target for PriceSmart at $120.00 per share, with only marginal tweaks to the discount rate, revenue growth, profit margin, and future P/E assumptions that leave their overall valuation and conviction essentially unchanged.
What's in the News
- Synergy CHC Corp. selected PriceSmart as its partner to introduce FOCUSfactor Focus + Energy 12-pack beverages across 47 warehouse clubs in 13 countries in Central America, the Caribbean, and Colombia.
- The rollout through PriceSmart will give FOCUSfactor access to more than 3 million members across the company’s club network, significantly expanding the brand’s presence in Latin American and Caribbean markets.
- The partnership positions PriceSmart as a key regional channel for functional wellness and performance-oriented consumer products amid rising demand for clean energy and cognitive support beverages. (Key Developments)
Valuation Changes
- Fair Value: Unchanged at $120.00 per share, indicating no revision to the core valuation view.
- Discount Rate: Fallen slightly from 7.03% to about 7.01%, implying a modestly lower required return.
- Revenue Growth: Essentially unchanged, remaining around 8.24% in the updated model.
- Net Profit Margin: Essentially unchanged, holding near 3.19% in forward assumptions.
- Future P/E: Edged down marginally from 20.72x to about 20.71x, with negligible impact on overall valuation.
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