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IMB: Future Returns Will Likely Depend On Execution And Shareholder Returns Plans

Update shared on 26 Nov 2025

Fair value Increased 3.58%
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AnalystConsensusTarget's Fair Value
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1Y
24.4%
7D
-1.8%

Imperial Brands' fair value price target has increased from £33.19 to £34.38 per share, as analysts updated their outlook based on improved revenue growth expectations and several recent upward revisions to price targets by major institutions.

Analyst Commentary

Recent analyst updates on Imperial Brands highlight both ongoing optimism and circumspect caution regarding the company's near-term outlook. Several major institutions have revised their price targets upward, citing improvements in financial performance and clearer execution of strategy. However, some reservations persist about competitive positioning and sector-specific challenges.

Bullish Takeaways
  • Bullish analysts have raised their price targets, reflecting increased confidence in Imperial Brands' revenue growth trajectory and operational execution.
  • Major institutions have maintained positive ratings, suggesting that Imperial's current valuation continues to offer attractive upside relative to recent performance improvements.
  • The company has demonstrated consistent upward momentum in its price targets throughout multiple updates. This indicates sustained market belief in its ability to deliver on growth initiatives.
  • Imperial's proactive approach to strategic initiatives has been credited with building further investor confidence and underpinning upward target revisions.
Bearish Takeaways
  • Bearish analysts maintain more cautious ratings, signaling ongoing concerns about the pace of market share recovery within a competitive sector.
  • Recent target increases, while positive, still reflect some reservations about margin sustainability given industry regulatory risks.
  • There remains uncertainty around the long-term impact of changing consumer preferences and regulatory headwinds. These factors could temper future growth prospects.
  • Some price targets reflect only moderate upside, suggesting that anticipated improvements may already be priced into the shares by some market participants.

What's in the News

  • The Board of Directors of Imperial Brands PLC has authorized a share buyback plan as of October 7, 2025. (Key Developments)
  • Imperial Brands announces a share repurchase program of up to £1,450 million, aiming to return value to shareholders. The program is valid until October 28, 2026. (Key Developments)
  • Imperial Brands is actively seeking bolt-on acquisitions, particularly in next-generation products. CFO Lukas Paravicini confirmed that merger and acquisition activity will complement organic growth, with focus on markets where next-generation products are established. (Key Developments)

Valuation Changes

  • Fair Value Price Target has increased from £33.19 to £34.38 per share, reflecting a modest upward revision.
  • Discount Rate has risen slightly from 8.50% to 8.54%, indicating a marginal adjustment in perceived risk.
  • Revenue Growth forecasts have improved, with the expected decline moderating from -18.0% to -17.5%.
  • Net Profit Margin projections have decreased from 25.18% to 23.17%, suggesting slightly lower anticipated profitability.
  • Future P/E Ratio has moved down from 13.68x to 13.41x, pointing to a marginally lower valuation of future earnings.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.