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RTO: Rising Margins And Lower Risk Are Expected To Drive Upside

Update shared on 14 Dec 2025

Fair value Increased 5.78%
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AnalystHighTarget's Fair Value
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1Y
5.9%
7D
0.9%

Analysts have raised their price target for Rentokil Initial from approximately $5.39 to $5.70, citing expectations of stronger profit margins and a slightly lower discount rate. These factors more than offset trimmed revenue growth forecasts and a modestly lower future P/E multiple.

Valuation Changes

  • Fair Value: Raised modestly from £5.39 to £5.70 per share, reflecting a slightly more optimistic intrinsic valuation.
  • Discount Rate: Reduced marginally from 8.14 percent to 8.11 percent, indicating a small decline in perceived risk or required return.
  • Revenue Growth: Trimmed from 4.27 percent to 3.30 percent, suggesting more cautious expectations for top line expansion.
  • Net Profit Margin: Increased from 8.89 percent to 10.42 percent, pointing to stronger anticipated profitability.
  • Future P/E: Lowered from 31.05x to 28.87x, implying a slightly more conservative multiple applied to future earnings.

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