Fitbit
Market Cap
US$1.7b
Last Updated
2020/01/23 00:58 UTC
Data Sources
Company Financials +
Executive Summary
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally.
Rewards
Risk Analysis
Currently unprofitable and not forecast to become profitable over the next 3 years
Snowflake Analysis
Excellent balance sheet and overvalued.
Similar Companies
Share Price & News
How has Fitbit's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: FIT's share price has been volatile over the past 3 months.
Market Performance
7 Day Return
0%
FIT
0.003%
US Electronic
0.8%
US Market
1 Year Return
6.5%
FIT
30.4%
US Electronic
25.1%
US Market
Return vs Industry: FIT underperformed the US Electronic industry which returned 30.2% over the past year.
Return vs Market: FIT underperformed the US Market which returned 24.7% over the past year.
Shareholder returns
| FIT | Industry | Market | |
|---|---|---|---|
| 7 Day | 0% | 0.003% | 0.8% |
| 30 Day | 1.9% | 2.2% | 3.1% |
| 90 Day | 52.9% | 9.7% | 10.9% |
| 1 Year | 6.5%6.5% | 31.8%30.4% | 27.7%25.1% |
| 3 Year | -11.1%-11.1% | 49.1%44.9% | 51.3%41.6% |
| 5 Year | n/a | 88.1%78.5% | 77.2%57.6% |
Price Volatility Vs. Market
How volatile is Fitbit's share price compared to the market and industry in the last 5 years?
Simply Wall St News
3 months ago | Simply Wall St
Do Insiders Own Shares In Fitbit, Inc. (NYSE:FIT)?3 months ago | Simply Wall St
Why Fitbit, Inc.'s (NYSE:FIT) CEO Pay Matters To You4 months ago | Simply Wall St
Fitbit (NYSE:FIT) Is In A Strong Position To Grow Its BusinessValuation
Is Fitbit undervalued compared to its fair value and its price relative to the market?
17.6%
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: FIT ($6.58) is trading below our estimate of fair value ($8.02)
Significantly Below Fair Value: FIT is trading below fair value, but not by a significant amount.
Price To Earnings Ratio
PE vs Industry: FIT is unprofitable, so we can't compare its PE Ratio to the Electronic industry average.
PE vs Market: FIT is unprofitable, so we can't compare its PE Ratio to the US market.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate FIT's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: FIT is overvalued based on its PB Ratio (2.9x) compared to the US Electronic industry average (2.1x).
Next Steps
Future Growth
How is Fitbit forecast to perform in the next 1 to 3 years based on estimates from 9 analysts?
20.3%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: FIT is forecast to remain unprofitable over the next 3 years.
Earnings vs Market: FIT is forecast to remain unprofitable over the next 3 years.
High Growth Earnings: FIT is forecast to remain unprofitable over the next 3 years.
Revenue vs Market: FIT's revenue (2.9% per year) is forecast to grow slower than the US market (7.5% per year).
High Growth Revenue: FIT's revenue (2.9% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: FIT is forecast to be unprofitable in 3 years.
Next Steps
Past Performance
How has Fitbit performed over the past 5 years?
-49.0%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: FIT is currently unprofitable.
Growing Profit Margin: FIT is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: FIT is unprofitable, and losses have increased over the past 5 years at a rate of -49% per year.
Accelerating Growth: Unable to compare FIT's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: FIT is unprofitable, making it difficult to compare its past year earnings growth to the Electronic industry (53.6%).
Return on Equity
High ROE: FIT has a negative Return on Equity (-31.33%), as it is currently unprofitable.
Return on Assets
Return on Capital Employed
Next Steps
Financial Health
How is Fitbit's financial position?
Financial Position Analysis
Short Term Liabilities: FIT's short term assets ($1.1B) exceed its short term liabilities ($681.4M).
Long Term Liabilities: FIT's short term assets ($1.1B) exceed its long term liabilities ($106.3M).
Debt to Equity History and Analysis
Debt Level: FIT is debt free.
Reducing Debt: FIT has no debt compared to 5 years ago when its debt to equity ratio was 84.5%.
Balance Sheet
Inventory Level: FIT has a high level of physical assets or inventory.
Debt Coverage by Assets: Insufficient data to determine if FIT's debt is covered by short term assets.
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: FIT has sufficient cash runway for more than 3 years based on its current free cash flow.
Forecast Cash Runway: Insufficient data to determine if FIT has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.
Next Steps
Dividend
What is Fitbit's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Current dividend yield vs market & industry
Notable Dividend: Unable to evaluate FIT's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.
High Dividend: Unable to evaluate FIT's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if FIT's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if FIT's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of FIT's dividend in 3 years as they are not forecast to pay a notable one for the US market.
Next Steps
Management
What is the CEO of Fitbit's salary, the management and board of directors tenure and is there insider trading?
3.1yrs
Average management tenure
CEO
James Park (43yo)
12.3yrs
Tenure
US$3,413,904
Compensation
Mr. James Park is Co-Founder of Fitbit Inc. and has been its Chief Executive Officer and President since September 2007. Mr. Park served as Director of Product Development at CNET Networks, where he led pr ...
CEO Compensation Analysis
Compensation vs Market: James's total compensation ($USD3.41M) is about average for companies of similar size in the US market ($USD3.86M).
Compensation vs Earnings: James's compensation has been consistent with company performance over the past year.
Management Age and Tenure
3.1yrs
Average Tenure
57yo
Average Age
Experienced Management: FIT's management team is considered experienced (3.1 years average tenure).
Board Age and Tenure
3.6yrs
Average Tenure
51.5yo
Average Age
Experienced Board: FIT's board of directors are considered experienced (3.6 years average tenure).
Insider Trading
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
| Entity | Company |
| Shares | 12,773,265 |
| Max Price | US$7.15 |
Ownership Breakdown
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 5.7%.
Management Team
Andy Missan (57yo)
Executive VP
- Tenure: 6.8yrs
- Compensation: US$1.18m
James Park (43yo)
Co-Founder
- Tenure: 12.3yrs
- Compensation: US$3.41m
Ron Kisling (58yo)
Chief Financial Officer
- Tenure: 1.6yrs
- Compensation: US$1.65m
Eric Friedman (42yo)
Co-Founder
- Tenure: 12.8yrs
- Compensation: US$1.49m
Thomas Hudson
Vice President of Investor Relations
- Tenure: 3.2yrs
Jeff Devine (58yo)
Executive Vice President of Operations
- Tenure: 2.9yrs
- Compensation: US$1.13m
Tim Rosa
Chief Marketing Officer
- Tenure: 3yrs
Mark Silverio
Senior Vice President of Americas Sales
- Tenure: 3.1yrs
Des Power
Senior VP & MD of International
- Tenure: 3.4yrs
Lisa Gross
Senior Vice President of People
- Tenure: 2yrs
Board Members
Chris Paisley (66yo)
Independent Director
- Tenure: 5yrs
- Compensation: US$262.25k
James Park (43yo)
Co-Founder
- Tenure: 12.3yrs
- Compensation: US$3.41m
Laura Alber (50yo)
Independent Director
- Tenure: 3.6yrs
- Compensation: US$236.43k
Steve Murray (51yo)
Lead Independent Director
- Compensation: US$269.54k
Eric Friedman (42yo)
Co-Founder
- Tenure: 12.8yrs
- Compensation: US$1.49m
Brad Fluegel (57yo)
Independent Director
- Tenure: 1.8yrs
- Compensation: US$288.76k
Matt Bromberg (52yo)
Independent Director
- Tenure: 1.8yrs
- Compensation: US$260.11k
Glenda Flanagan (65yo)
Independent Director
- Tenure: 3.6yrs
- Compensation: US$245.33k
Company Information
Fitbit, Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Fitbit, Inc.
- Ticker: FIT
- Exchange: NYSE
- Founded: 2007
- Industry: Electronic Equipment and Instruments
- Sector: Tech
- Market Cap: US$1.728b
- Shares outstanding: 262.26m
- Website: https://www.fitbit.com
Number of Employees
Location
- Fitbit, Inc.
- 199 Fremont Street
- 14th Floor
- San Francisco
- California
- 94105
- United States
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| FIT | NYSE (New York Stock Exchange) | Yes | Class A Common Stock | US | USD | Jun 2015 |
| 5FB | DB (Deutsche Boerse AG) | Yes | Class A Common Stock | DE | EUR | Jun 2015 |
| 0IPC | LSE (London Stock Exchange) | Yes | Class A Common Stock | GB | USD | Jun 2015 |
| 5FB | ETLX (Eurotlx) | Yes | Class A Common Stock | IT | EUR | Jun 2015 |
Biography
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Ace, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic and Fitbit Versa smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; Fitbit Coach that offers exercise programs through personal trainer and yoga apps; and Fitbit Care, a connected health platform for health plans, employers, and health systems. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributor; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.Â
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2020/01/23 00:58 |
| End of Day Share Price | 2020/01/22 00:00 |
| Earnings | 2019/09/28 |
| Annual Earnings | 2018/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.