Stock Analysis Report

Executive Summary

McorpCX, Inc. provides customer experience management solutions in the United States.

Snowflake Analysis

Excellent balance sheet and overvalued.

Share Price & News

How has McorpCX's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: MCCX's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




US Software


US Market

1 Year Return




US Software


US Market

Return vs Industry: Insufficient data to determine how MCCX performed against the US Software industry.

Return vs Market: Insufficient data to determine how MCCX performed against the US Market.

Shareholder returns

7 Day39.0%-0.2%0.06%
30 Day211.9%8.0%1.7%
90 Day137.3%18.0%9.0%
1 Yearn/a40.6%39.1%21.8%19.3%
3 Year-68.6%-68.6%151.2%140.6%49.5%39.9%
5 Year-73.0%-73.0%221.8%198.6%73.1%54.1%

Price Volatility Vs. Market

How volatile is McorpCX's share price compared to the market and industry in the last 5 years?

Simply Wall St News

No news available


Is McorpCX undervalued compared to its fair value and its price relative to the market?


Price to Book (PB) ratio

Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate MCCX's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate MCCX's fair value to establish if it is undervalued.

Price To Earnings Ratio

PE vs Industry: MCCX is unprofitable, so we can't compare its PE Ratio to the Software industry average.

PE vs Market: MCCX is unprofitable, so we can't compare its PE Ratio to the US market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MCCX's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: MCCX is good value based on its PB Ratio (1.6x) compared to the US Software industry average (6.1x).

Next Steps

Future Growth

How is McorpCX forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Software industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as McorpCX has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

  • Examine McorpCX's financial health to determine how well-positioned it is against times of financial stress by looking at its level of debt over time and how much cash it has left.
  • While we do not consider unaudited financials to be a reliable enough to include in our analysis, you can access them on the OTC Markets Website. If you are looking for more of a qualitative research into the company, you can access McorpCX's filings and announcements here.
  • Explore growth companies in the Software industry.

Past Performance

How has McorpCX performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: MCCX is currently unprofitable.

Growing Profit Margin: MCCX is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: MCCX is unprofitable, but has reduced losses over the past 5 years at a rate of 5.8% per year.

Accelerating Growth: Unable to compare MCCX's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: MCCX is unprofitable, making it difficult to compare its past year earnings growth to the Software industry (15.8%).

Return on Equity

High ROE: MCCX has a negative Return on Equity (-43.52%), as it is currently unprofitable.

Return on Assets

Return on Capital Employed

Next Steps

Financial Health

How is McorpCX's financial position?

Financial Position Analysis

Short Term Liabilities: MCCX's short term assets ($1.3M) exceed its short term liabilities ($271.2K).

Long Term Liabilities: MCCX has no long term liabilities.

Debt to Equity History and Analysis

Debt Level: MCCX is debt free.

Reducing Debt: MCCX has no debt compared to 5 years ago when its debt to equity ratio was 16.5%.

Balance Sheet

Inventory Level: MCCX has a low level of unsold assets or inventory.

Debt Coverage by Assets: Insufficient data to determine if MCCX's debt is covered by short term assets.

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: MCCX has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: MCCX has less than a year of cash runway if free cash flow continues to grow at historical rates of 1% each year.

Next Steps


What is McorpCX's current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate MCCX's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate MCCX's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MCCX's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MCCX's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of MCCX's dividend in 3 years as they are not forecast to pay a notable one for the US market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Matthew Kruchko (49yo)



Mr. Matthew Kruchko serves as President and Chief Executive Officer at McorpCX, Inc. since February 03, 2020. He serves as Chief Strategy of Officer of Connect Brands. Mr. Kruchko served as Executive Vice  ...

Leadership Team

Matthew Kruchko
President0yrsUS$85.79kno data
Lynn Davison
Chief Operating Officer6.3yrsUS$231.89k1.47% $29.2k
Stephen Shay
Vice President4.8yrsUS$246.00k1.47% $29.2k
Barry A. MacNeil
CFO & Director0yrsUS$15.50kno data
Michael Volkin
Marketing Director3.3yrsno datano data


Average Tenure


Average Age

Experienced Management: MCCX's management team is considered experienced (4.8 years average tenure).

Board Members

Matthew Kruchko
President0yrsUS$85.79kno data
Barry A. MacNeil
CFO & Director0yrsUS$15.50kno data
Gregg Budoi
Director1.5yrsUS$249.12kno data
Giuseppe Perone
Director0.4yrsUS$15.50kno data
Nii-Ayikwei Quaye
Independent Director2.5yrsUS$85.79kno data


Average Tenure


Average Age

Experienced Board: MCCX's board of directors are not considered experienced ( 2 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

McorpCX, Inc.'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: McorpCX, Inc.
  • Ticker: MCCX
  • Exchange: OTCPK
  • Founded: 2001
  • Industry: Application Software
  • Sector: Software
  • Market Cap: US$1.987m
  • Shares outstanding: 20.43m
  • Website: https://www.mcorpcx.com

Number of Employees


  • McorpCX, Inc.
  • 201 Spear Street
  • Suite 1100
  • San Francisco
  • California
  • 94105
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
MCCXOTCPK (Pink Sheets LLC)YesCommon StockUSUSDFeb 2013
MCXTSXV (TSX Venture Exchange)YesCommon StockCACADFeb 2013


McorpCX, Inc. provides customer experience management solutions in the United States. It develops and delivers consulting and professional services that are designed to help corporations enhance their customer listening and customer experience management capabilities. The company offers Touchpoint Mapping On-Demand, a research-based online software-as-a-service (SaaS) solution designed to provide insights to organizations that enhance customer and employee experience, brand, and loyalty for customer-centric organizations to measure and gather customer data across various touchpoints, channels, and interactions with their customers. It also provides McorpCX | Persona, an online SaaS solution for developing and managing customer persona, as well as automating the current manual process of developing, managing, and sharing persona across corporations. In addition, it offers professional and related consulting services, including customer experience management consulting in the areas of research, strategy development, planning, education, training, and best practices. The company was formerly known as Touchpoint Metrics, Inc. and changed its name to McorpCX, Inc. in June 2015. McorpCX, Inc. was founded in 2001 and is headquartered in San Francisco, California. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/02/21 02:23
End of Day Share Price2020/02/20 00:00
Annual Earnings2018/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.