Stock Analysis

ServiceNow (NOW): Evaluating Valuation After Recent Shifts in Investor Sentiment

ServiceNow (NOW) shares have been moving in line with broader market trends, catching some attention as investors reevaluate the company’s recent performance. The stock’s recent price action comes against a backdrop of ongoing digital transformation trends in enterprise software.

See our latest analysis for ServiceNow.

Despite a brief uptick, ServiceNow’s share price has lost ground over the past month and year, reflecting shifting investor sentiment around growth software stocks. While momentum has faded recently, the company’s long-term total shareholder return still stands out due to its impressive expansion over the past three years.

If you’ve been tracking the software sector’s twists and turns, now is the perfect time to see what’s next among high-growth tech and AI opportunities. See the full list for free.

With ServiceNow’s shares trading well below recent analyst price targets despite robust revenue and profit growth, the question for investors now is clear: does this present untapped upside, or has the market already factored in future gains?

Advertisement

Most Popular Narrative: 28.8% Undervalued

With ServiceNow’s most followed narrative highlighting fair value as being far above the recent $822 close, investor focus is turning to how sustainable these premium expectations may be. The stage is set to explore the biggest drivers behind this optimistic outlook.

*ServiceNow's AI focus and strategic acquisitions are positioned to drive revenue growth and enhance net margins through integrated, efficient solutions. Expansion into CRM, industry workflows, and the public sector positions ServiceNow for significant future growth and revenue stability.*

Read the complete narrative.

Want to know the growth blueprint behind this high valuation? The explanation lies in aggressive profit expansion and bold diversification into new verticals. How much can margins stretch with transformative technology involved? Click through to discover the drivers and quantitative factors underpinning this standout price target.

Result: Fair Value of $1,154.54 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, risks remain, such as reliance on U.S. federal contracts and the challenges of integrating new AI-driven acquisitions, which could temper ServiceNow’s growth outlook.

Find out about the key risks to this ServiceNow narrative.

Another View: Market Ratios Tell a Different Story

While many see upside based on earnings projections, the current price-to-earnings ratio of 98.5x is far higher than both the US Software industry average of 32x and the peer group’s 53.9x. The fair ratio is even lower at 46.3x. This wide gap suggests investors are paying a large premium for growth. Will future results justify it, or is there valuation risk ahead?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:NOW PE Ratio as at Dec 2025
NYSE:NOW PE Ratio as at Dec 2025

Build Your Own ServiceNow Narrative

If you prefer hands-on analysis or want to approach the data with your own perspective, you can easily craft your own view in just a few minutes. Do it your way.

A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding ServiceNow.

Looking for more investment ideas?

Smart investors cast a wide net. Don’t let opportunities pass you by. Connect with growing market trends and find your next price mover on Simply Wall Street:

  • Tap into future-defining breakthroughs by checking out these 27 quantum computing stocks with advanced computing innovations that could reshape entire industries.
  • Capture accelerating returns from emerging tech leaders by starting with these 25 AI penny stocks featuring companies pushing the boundaries of artificial intelligence.
  • Start building long-term wealth through consistent income when you review these 14 dividend stocks with yields > 3% to uncover stocks with robust yields and reliable payouts above 3%.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

New: Manage All Your Stock Portfolios in One Place

We've created the ultimate portfolio companion for stock investors, and it's free.

• Connect an unlimited number of Portfolios and see your total in one currency
• Be alerted to new Warning Signs or Risks via email or mobile
• Track the Fair Value of your stocks

Try a Demo Portfolio for Free

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About NYSE:NOW

ServiceNow

Provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally.

Flawless balance sheet with reasonable growth potential.

Advertisement

Weekly Picks

FA
7202 logo
FAI on Arabian Internet and Communication Services ·

Solutions by stc: 34% Upside in Saudi's Digital Transformation Leader

Fair Value:ر.س342.2335.3% undervalued
9 users have followed this narrative
1 users have commented on this narrative
3 users have liked this narrative
RO
RobertoAllende
NVDA logo
RobertoAllende on NVIDIA ·

The AI Infrastructure Giant Grows Into Its Valuation

Fair Value:US$345.0747.9% undervalued
27 users have followed this narrative
28 users have commented on this narrative
21 users have liked this narrative

Updated Narratives

TA
Talos
PYPL logo
Talos on PayPal Holdings ·

The "Sleeping Giant" Wakes Up – Efficiency & Monetization

Fair Value:US$174.9264.2% undervalued
1 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
TA
Talos
PGY logo
Talos on Pagaya Technologies ·

The "Rate Cut" Supercycle Winner – Profitable & Accelerating

Fair Value:US$170.685.9% undervalued
1 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
TA
Talos
ACHR logo
Talos on Archer Aviation ·

The Industrialist of the Skies – Scaling with "Automotive DNA

Fair Value:US$16.3254.3% undervalued
1 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative

Popular Narratives

TH
TheWallstreetKing
MVIS logo
TheWallstreetKing on MicroVision ·

MicroVision will explode future revenue by 380.37% with a vision towards success

Fair Value:US$6098.6% undervalued
110 users have followed this narrative
11 users have commented on this narrative
22 users have liked this narrative
AN
AnalystConsensusTarget
NVDA logo
AnalystConsensusTarget on NVIDIA ·

NVDA: Expanding AI Demand Will Drive Major Data Center Investments Through 2026

Fair Value:US$250.3928.1% undervalued
943 users have followed this narrative
6 users have commented on this narrative
24 users have liked this narrative
OS
oscargarcia
GOOGL logo
oscargarcia on Alphabet ·

The company that turned a verb into a global necessity and basically runs the modern internet, digital ads, smartphones, maps, and AI.

Fair Value:US$3407.4% undervalued
145 users have followed this narrative
6 users have commented on this narrative
18 users have liked this narrative