Simply, Inc. operates retail consumer electronics stores that sells the entire line of Apple products and provide service by Apple-certified technicians in the United States.
Price History & Performance
|Historical stock prices|
|Current Share Price||US$3.85|
|52 Week High||US$0.51|
|52 Week Low||US$5.25|
|1 Month Change||-4.82%|
|3 Month Change||42.59%|
|1 Year Change||250.00%|
|3 Year Change||-96.58%|
|5 Year Change||n/a|
|Change since IPO||-94.78%|
Recent News & Updates
|SIMP||US Specialty Retail||US Market|
Return vs Industry: SIMP exceeded the US Specialty Retail industry which returned 56.6% over the past year.
Return vs Market: SIMP exceeded the US Market which returned 35.3% over the past year.
Stable Share Price: SIMP is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 15% a week.
Volatility Over Time: SIMP's weekly volatility (15%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
Simply, Inc. operates retail consumer electronics stores that sells the entire line of Apple products and provide service by Apple-certified technicians in the United States. As of September 22, 2021, the company had 51 retail stores operating in 18 states. The company was formerly known as Cool Holdings, Inc. and changed its name to Simply, Inc. in October 2020.
Simply Fundamentals Summary
|SIMP fundamental statistics|
Is SIMP overvalued?See Fair Value and valuation analysis
Earnings & Revenue
|SIMP income statement (TTM)|
|Cost of Revenue||US$55.15m|
Last Reported Earnings
Jul 31, 2021
Next Earnings Date
|Earnings per share (EPS)||-0.65|
|Net Profit Margin||-10.79%|
How did SIMP perform over the long term?See historical performance and comparison
Is Simply undervalued compared to its fair value and its price relative to the market?
In this section, we usually try to help investors determine whether Simply is trading at an attractive price based on the cash flow it is expected to produce in the future. But as Simply has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.
This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.
How is Simply forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?
Forecasted Retail industry annual growth in earnings
In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Simply has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.
This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.
How has Simply performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: SIMP is currently unprofitable.
Growing Profit Margin: SIMP is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: SIMP is unprofitable, and losses have increased over the past 5 years at a rate of 14.5% per year.
Accelerating Growth: Unable to compare SIMP's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: SIMP is unprofitable, making it difficult to compare its past year earnings growth to the Specialty Retail industry (158.2%).
Return on Equity
High ROE: SIMP's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.
How is Simply's financial position?
Financial Position Analysis
Short Term Liabilities: SIMP has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.
Long Term Liabilities: SIMP has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.
Debt to Equity History and Analysis
Debt Level: SIMP has negative shareholder equity, which is a more serious situation than a high debt level.
Reducing Debt: SIMP's has negative shareholder equity, so we do not need to check if its debt has reduced over time.
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: SIMP has less than a year of cash runway based on its current free cash flow.
Forecast Cash Runway: SIMP has less than a year of cash runway if free cash flow continues to reduce at historical rates of 20.3% each year
What is Simply current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate SIMP's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate SIMP's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if SIMP's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if SIMP's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of SIMP's dividend in 3 years as they are not forecast to pay a notable one for the US market.
How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Rein Voigt (61 yo)
Mr. Reinier Voigt also known as Rein, has been President and Director at Simply Inc. since June 05, 2019, its Chief Executive Officer since June 04, 2019 and served as Chief Operating Officer at Simply Inc...
CEO Compensation Analysis
Compensation vs Market: Rein's total compensation ($USD654.37K) is about average for companies of similar size in the US market ($USD548.10K).
Compensation vs Earnings: Rein's compensation has increased whilst the company is unprofitable.
Experienced Management: SIMP's management team is considered experienced (2.3 years average tenure).
Experienced Board: SIMP's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 10.1%.
Simply, Inc.'s employee growth, exchange listings and data sources
- Name: Simply, Inc.
- Ticker: SIMP
- Exchange: OTCPK
- Founded: 1994
- Industry: Computer and Electronics Retail
- Sector: Retail
- Market Cap: US$46.850m
- Shares outstanding: 12.17m
- Website: https://www.simplyinc.com
Number of Employees
- Simply, Inc.
- 2001 NW 84th Avenue
- United States
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2021/09/26 22:18|
|End of Day Share Price||2021/09/24 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.