The Rubicon Project, Inc., together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally.
Flawless balance sheet and slightly overvalued.
Share Price & News
How has Rubicon Project's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: RUBI's share price has been volatile over the past 3 months.
7 Day Return
US Online Retail
1 Year Return
US Online Retail
Return vs Industry: RUBI underperformed the US Online Retail industry which returned -1.1% over the past year.
Return vs Market: RUBI underperformed the US Market which returned -13.3% over the past year.
Price Volatility Vs. Market
How volatile is Rubicon Project's share price compared to the market and industry in the last 5 years?
Simply Wall St News
18 hours ago | Simply Wall StBroker Revenue Forecasts For the Rubicon Project, Inc. (NYSE:RUBI) Are Surging Higher
2 weeks ago | Simply Wall StDoes The the Rubicon Project, Inc. (NYSE:RUBI) Share Price Fall With The Market?
1 month ago | Simply Wall StWhat Is the Rubicon Project, Inc.'s (NYSE:RUBI) Share Price Doing?
Is Rubicon Project undervalued compared to its fair value and its price relative to the market?
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: RUBI ($4.86) is trading below our estimate of fair value ($11.13)
Significantly Below Fair Value: RUBI is trading below fair value by more than 20%.
Price To Earnings Ratio
PE vs Industry: RUBI is unprofitable, so we can't compare its PE Ratio to the Online Retail industry average.
PE vs Market: RUBI is unprofitable, so we can't compare its PE Ratio to the US market.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate RUBI's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: RUBI is overvalued based on its PB Ratio (2.3x) compared to the US Online Retail industry average (2.1x).
How is Rubicon Project forecast to perform in the next 1 to 3 years based on estimates from 4 analysts?
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: RUBI is forecast to remain unprofitable over the next 3 years.
Earnings vs Market: RUBI is forecast to remain unprofitable over the next 3 years.
High Growth Earnings: RUBI is forecast to remain unprofitable over the next 3 years.
Revenue vs Market: RUBI's revenue (10.7% per year) is forecast to grow faster than the US market (7% per year).
High Growth Revenue: RUBI's revenue (10.7% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: Insufficient data to determine if RUBI's Return on Equity is forecast to be high in 3 years time
How has Rubicon Project performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: RUBI is currently unprofitable.
Growing Profit Margin: RUBI is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: RUBI is unprofitable, and losses have increased over the past 5 years at a rate of -28.7% per year.
Accelerating Growth: Unable to compare RUBI's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: RUBI is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (18.4%).
Return on Equity
High ROE: RUBI has a negative Return on Equity (-22.76%), as it is currently unprofitable.
How is Rubicon Project's financial position?
Financial Position Analysis
Short Term Liabilities: RUBI's short term assets ($313.1M) exceed its short term liabilities ($267.5M).
Long Term Liabilities: RUBI's short term assets ($313.1M) exceed its long term liabilities ($15.7M).
Debt to Equity History and Analysis
Debt Level: RUBI is debt free.
Reducing Debt: RUBI had no debt 5 years ago.
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: Whilst unprofitable RUBI has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.
Forecast Cash Runway: RUBI is unprofitable but has sufficient cash runway for more than 3 years, even with free cash flow being positive and shrinking by -30.4% per year.
What is Rubicon Project's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate RUBI's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.
High Dividend: Unable to evaluate RUBI's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if RUBI's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if RUBI's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of RUBI's dividend in 3 years as they are not forecast to pay a notable one for the US market.
How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Michael Barrett (57yo)
Mr. Michael G. Barrett has been Chief Executive Officer since March 2017 and served as President since March 2017 until April 1, 2020 of The Rubicon Project, Inc. Mr. Barrett has experience in e-commerce, ...
CEO Compensation Analysis
Compensation vs Market: Michael's total compensation ($USD3.81M) is above average for companies of similar size in the US market ($USD1.49M).
Compensation vs Earnings: Michael's compensation has increased whilst the company is unprofitable.
|CEO & Director||3.08yrs||US$3.81m||1.4% $4.0m|
|Chief Financial Officer||3.92yrs||US$2.12m||0.012% $35.8k|
|Chief Technology Officer||3.5yrs||US$2.29m||0.35% $998.1k|
|Chief Revenue Officer||no data||US$1.54m||0.26% $759.7k|
|Global Head of Buyer Team||2.75yrs||US$1.75m||0.24% $688.6k|
|President & COO||no data||no data||0.43% $1.3m|
|Chief Accounting Officer||2.67yrs||no data||0.10% $287.5k|
|VP of Investor Relations & Head of Global Real Estate||no data||no data||no data|
|General Counsel & Corporate Secretary||no data||no data||0.13% $378.3k|
|Global Head of Communications||no data||no data||no data|
Experienced Management: RUBI's management team is considered experienced (3.1 years average tenure).
|CEO & Director||3.08yrs||US$3.81m||1.4% $4.0m|
|Independent Director||6yrs||US$167.50k||0.085% $245.9k|
|Lead Director||no data||US$192.25k||0.085% $245.9k|
|Director||no data||no data||0.31% $879.7k|
|Non-Executive Chairman||no data||no data||0.34% $975.6k|
|Director||no data||no data||0.33% $943.4k|
|Independent Director||6.17yrs||US$178.50k||0.081% $234.6k|
|Director||no data||no data||0.19% $539.1k|
|Independent Director||0.75yr||US$497.50k||no data|
Experienced Board: RUBI's board of directors are considered experienced (4.5 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 4.7%.
the Rubicon Project, Inc.'s company bio, employee growth, exchange listings and data sources
- Name: the Rubicon Project, Inc.
- Ticker: RUBI
- Exchange: NYSE
- Founded: 2007
- Industry: Internet and Direct Marketing Retail
- Sector: Retail
- Market Cap: US$288.402m
- Shares outstanding: 55.04m
- Website: https://www.rubiconproject.com
Number of Employees
- the Rubicon Project, Inc.
- 12181 Bluff Creek Drive
- 4th Floor
- Los Angeles
- United States
|Ticker||Exchange||Primary Security||Security Type||Country||Currency||Listed on|
|RUBI||NYSE (New York Stock Exchange)||Yes||Common Stock||US||USD||Apr 2014|
|15R||DB (Deutsche Boerse AG)||Yes||Common Stock||DE||EUR||Apr 2014|
|15R||BRSE (Berne Stock Exchange)||Yes||Common Stock||CH||CHF||Apr 2014|
The Rubicon Project, Inc., together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. The company offers applications and services for digital advertising inventory sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. It also provides demand manager services for sellers to monetize their advertising inventory through configuration tools and analytics to make it easier to deploy, configure, and optimize prebid-based header bidding solutions. The company was founded in 2007 and is headquartered in Los Angeles, California.
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2020/04/08 06:06|
|End of Day Share Price||2020/04/07 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.