Assessing Murphy USA (MUSA) Valuation Following Recent Insider Buys and Positive Earnings Growth Outlook

Simply Wall St

Murphy USA (MUSA) has caught the market’s attention after recent analyst discussions pointed out significant insider buying over the past three months. This kind of move often implies management confidence in future performance.

See our latest analysis for Murphy USA.

Despite the wave of insider buying and a forecasted turnaround in earnings, Murphy USA’s momentum has been mixed, with the share price slipping from recent highs and a 1-year total shareholder return of -0.18%. However, longer-term investors have still enjoyed solid gains over three and five years. There is optimism that renewed growth could spark the next upswing.

If you’re weighing next moves after this insider activity, it’s a great moment to broaden your search and discover fast growing stocks with high insider ownership.

With the stock hovering near its estimated fair value and earnings projected to rebound, is the recent insider buying a signal that investors are overlooking a bargain, or has the market already factored in Murphy USA’s future growth?

Most Popular Narrative: 11.5% Undervalued

Murphy USA’s consensus narrative now points to a fair value that is noticeably above the current share price, hinting at potential upside if forecasts are realized. The latest market moves set the scene for a closer look at the financial engines powering this perspective.

Accelerated implementation of digital loyalty programs and private label initiatives is increasing customer retention, boosting inside merchandise sales (especially beyond cigarettes/lottery), and enhancing net margins by shifting sales mix towards higher-margin, non-fuel categories. Operational efficiencies and cost discipline, including lower store operating expenses and SG&A achieved through technology and supply chain improvements, are structurally reducing expenses and driving higher net earnings. This allows the company to maintain profitability even in softer demand environments.

Read the complete narrative.

Want to know the secret behind that higher price target? These forecasts hinge on a bold blueprint for revenue expansion, margin resilience, and a valuation multiple that bucks the industry trend. What assumptions are powering this calculated optimism? Dive in to decode the numbers driving this fair value call.

Result: Fair Value of $446.71 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent weakness in fuel demand or challenges in executing new store openings could quickly undermine the case for Murphy USA’s future growth story.

Find out about the key risks to this Murphy USA narrative.

Another View: Multiples Signal Caution

While analysts see upside from Murphy USA’s fair value, comparing its price-to-earnings ratio (15.6x) to industry peers (11.9x) and to the fair ratio (14.5x) suggests the stock may actually be expensive. These gaps raise the question: Has the market already priced in much of the optimism?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:MUSA PE Ratio as at Oct 2025

Build Your Own Murphy USA Narrative

If you want to dig into the details and chart your own course, it’s easy to shape your own Murphy USA story in just minutes. Do it your way.

A great starting point for your Murphy USA research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

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