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# Do You Like Acorn International, Inc. (NYSE:ATV) At This P/E Ratio?

The goal of this article is to teach you how to use price to earnings ratios (P/E ratios). We’ll look at Acorn International, Inc.’s (NYSE:ATV) P/E ratio and reflect on what it tells us about the company’s share price. Based on the last twelve months, Acorn International’s P/E ratio is 5.14. That means that at current prices, buyers pay \$5.14 for every \$1 in trailing yearly profits.

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### How Do I Calculate A Price To Earnings Ratio?

The formula for price to earnings is:

Price to Earnings Ratio = Price per Share ÷ Earnings per Share (EPS)

Or for Acorn International:

P/E of 5.14 = \$24.77 ÷ \$4.82 (Based on the trailing twelve months to September 2018.)

### Is A High P/E Ratio Good?

A higher P/E ratio means that buyers have to pay a higher price for each \$1 the company has earned over the last year. All else being equal, it’s better to pay a low price — but as Warren Buffett said, ‘It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.’

### How Growth Rates Impact P/E Ratios

Earnings growth rates have a big influence on P/E ratios. When earnings grow, the ‘E’ increases, over time. That means unless the share price increases, the P/E will reduce in a few years. Then, a lower P/E should attract more buyers, pushing the share price up.

Notably, Acorn International grew EPS by a whopping 76% in the last year.

### How Does Acorn International’s P/E Ratio Compare To Its Peers?

We can get an indication of market expectations by looking at the P/E ratio. The image below shows that Acorn International has a lower P/E than the average (33) P/E for companies in the online retail industry.

This suggests that market participants think Acorn International will underperform other companies in its industry. Since the market seems unimpressed with Acorn International, it’s quite possible it could surprise on the upside. You should delve deeper. I like to check if company insiders have been buying or selling.

### A Limitation: P/E Ratios Ignore Debt and Cash In The Bank

It’s important to note that the P/E ratio considers the market capitalization, not the enterprise value. In other words, it does not consider any debt or cash that the company may have on the balance sheet. Hypothetically, a company could reduce its future P/E ratio by spending its cash (or taking on debt) to achieve higher earnings.

Such spending might be good or bad, overall, but the key point here is that you need to look at debt to understand the P/E ratio in context.

### Acorn International’s Balance Sheet

Acorn International has net cash of US\$16m. That should lead to a higher P/E than if it did have debt, because its strong balance sheets gives it more options.

### The Bottom Line On Acorn International’s P/E Ratio

Acorn International trades on a P/E ratio of 5.1, which is below the US market average of 16.8. The net cash position gives plenty of options to the business, and the recent improvement in EPS is good to see. The relatively low P/E ratio implies the market is pessimistic.

When the market is wrong about a stock, it gives savvy investors an opportunity. As value investor Benjamin Graham famously said, ‘In the short run, the market is a voting machine but in the long run, it is a weighing machine.’ Although we don’t have analyst forecasts, shareholders might want to examine this detailed historical graph of earnings, revenue and cash flow.

You might be able to find a better buy than Acorn International. If you want a selection of possible winners, check out this free list of interesting companies that trade on a P/E below 20 (but have proven they can grow earnings).

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.