NasdaqCM:RMBL

Stock Analysis Report

Executive Summary

RumbleON, Inc., a development stage company, provides an e-commerce platform that facilitates consumers and dealers to buy, sell, trade, and finance pre-owned recreation vehicles.

Rewards

Revenue is forecast to grow 17.3% per year

Risk Analysis

Has less than 1 year of cash runway

Shareholders have been substantially diluted in the past year

Currently unprofitable and not forecast to become profitable over the next 3 years

Highly volatile share price over past 3 months

+ 1 more risk


Snowflake Analysis

Mediocre balance sheet and overvalued.

Share Price & News

How has RumbleON's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: RMBL's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

-2.3%

RMBL

0.7%

US Online Retail

0.8%

US Market


1 Year Return

-84.7%

RMBL

14.6%

US Online Retail

17.8%

US Market

Return vs Industry: RMBL underperformed the US Online Retail industry which returned 14.6% over the past year.

Return vs Market: RMBL underperformed the US Market which returned 17.8% over the past year.


Shareholder returns

RMBLIndustryMarket
7 Day-2.3%0.7%0.8%
30 Day-63.6%2.3%1.8%
90 Day-72.2%0.4%4.1%
1 Year-84.7%-84.7%14.7%14.6%20.4%17.8%
3 Yearn/a102.9%102.6%45.9%36.4%
5 Yearn/a171.9%160.1%68.1%49.6%

Price Volatility Vs. Market

How volatile is RumbleON's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is RumbleON undervalued compared to its fair value and its price relative to the market?

0.75x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate RMBL's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate RMBL's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: RMBL is unprofitable, so we can't compare its PE Ratio to the Online Retail industry average.

PE vs Market: RMBL is unprofitable, so we can't compare its PE Ratio to the US market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate RMBL's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: RMBL is good value based on its PB Ratio (0.7x) compared to the US Online Retail industry average (2.5x).


Next Steps

Future Growth

How is RumbleON forecast to perform in the next 1 to 3 years based on estimates from 5 analysts?

61.5%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: RMBL is forecast to remain unprofitable over the next 3 years.

Earnings vs Market: RMBL is forecast to remain unprofitable over the next 3 years.

High Growth Earnings: RMBL is forecast to remain unprofitable over the next 3 years.

Revenue vs Market: RMBL's revenue (17.3% per year) is forecast to grow faster than the US market (7.4% per year).

High Growth Revenue: RMBL's revenue (17.3% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if RMBL's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has RumbleON performed over the past 5 years?

-82.6%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: RMBL is currently unprofitable.

Growing Profit Margin: RMBL is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: RMBL is unprofitable, and losses have increased over the past 5 years at a rate of -82.6% per year.

Accelerating Growth: Unable to compare RMBL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: RMBL is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (8.2%).


Return on Equity

High ROE: RMBL has a negative Return on Equity (-151.44%), as it is currently unprofitable.


Return on Assets


Return on Capital Employed


Next Steps

Financial Health

How is RumbleON's financial position?


Financial Position Analysis

Short Term Liabilities: RMBL's short term assets ($77.5M) exceed its short term liabilities ($66.6M).

Long Term Liabilities: RMBL's short term assets ($77.5M) exceed its long term liabilities ($21.9M).


Debt to Equity History and Analysis

Debt Level: RMBL's debt to equity ratio (273.1%) is considered high.

Reducing Debt: RMBL had negative shareholder equity 5 years ago, but is now positive and has therefore improved.


Balance Sheet

Inventory Level: RMBL has a high level of physical assets or inventory.

Debt Coverage by Assets: RMBL's debt is covered by short term assets (assets are 1.1x debt).


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: RMBL has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: RMBL has less than a year of cash runway if free cash flow continues to reduce at historical rates of -92.8% each year


Next Steps

Dividend

What is RumbleON's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

companyn/amarketbottom25%1.4%markettop25%3.7%industryaverage1.0%forecastin3Yearsn/a

Current dividend yield vs market & industry

Notable Dividend: Unable to evaluate RMBL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate RMBL's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if RMBL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if RMBL's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of RMBL's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

What is the CEO of RumbleON's salary, the management and board of directors tenure and is there insider trading?

1.3yrs

Average management tenure


CEO

Marshall Chesrown (62yo)

3.2yrs

Tenure

US$215,385

Compensation

Mr. Marshall Chesrown has been the Chairman and Chief Executive Officer at RumbleON, Inc. since October 24, 2016. Mr. Chesrown Founded RumbleON, Inc. and has over 35 years of leadership experience in the a ...


CEO Compensation Analysis

Compensation vs Market: Marshall's total compensation ($USD0.00) is below average for companies of similar size in the US market ($USD530.45K).

Compensation vs Earnings: Insufficient data to compare Marshall's compensation with company performance.


Management Age and Tenure

1.3yrs

Average Tenure

62yo

Average Age

Experienced Management: RMBL's management team is not considered experienced ( 1.3 years average tenure), which suggests a new team.


Board Age and Tenure

2.9yrs

Average Tenure

62.5yo

Average Age

Experienced Board: RMBL's board of directors are not considered experienced ( 2.9 years average tenure), which suggests a new board.


Insider Trading

Insider Buying: RMBL insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

BuyUS$52,97809 Dec 19
Marshall Chesrown
EntityIndividual
Role
Chief Executive Officer
Founder
Shares66,000
Max PriceUS$0.80
BuyUS$178,60520 Aug 19
Denmar Dixon
EntityIndividual
Role
Member of the Board of Directors
Independent Director
Shares47,500
Max PriceUS$3.82
BuyUS$12,51020 Jun 19
Marshall Chesrown
EntityIndividual
Role
Chief Executive Officer
Founder
Shares3,000
Max PriceUS$4.17
BuyUS$37,65506 Jun 19
Marshall Chesrown
EntityIndividual
Role
Chief Executive Officer
Founder
Shares8,844
Max PriceUS$4.26
BuyUS$42,50006 Jun 19
Joseph Reece
EntityIndividual
Shares10,000
Max PriceUS$4.25
BuyUS$55,18006 Jun 19
Denmar Dixon
EntityIndividual
Role
Member of the Board of Directors
Independent Director
Shares13,106
Max PriceUS$4.23
BuyUS$18,88829 May 19
Marshall Chesrown
EntityIndividual
Role
Chief Executive Officer
Founder
Shares4,000
Max PriceUS$4.72
BuyUS$44,50029 May 19
Denmar Dixon
EntityIndividual
Role
Member of the Board of Directors
Independent Director
Shares10,000
Max PriceUS$4.45
BuyUS$48,40025 May 19
Denmar Dixon
EntityIndividual
Role
Member of the Board of Directors
Independent Director
Shares10,000
Max PriceUS$4.84
BuyUS$240,24905 Apr 19
Denmar Dixon
EntityIndividual
Role
Member of the Board of Directors
Independent Director
Shares50,415
Max PriceUS$4.82

Ownership Breakdown

Dilution of Shares: Shareholders have been substantially diluted in the past year, with total shares outstanding growing by 58.5%.


Management Team

  • Steve Berrard (65yo)

    CFO & Director

    • Tenure: 3.4yrs
    • Compensation: US$390.00k
  • Thomas Aucamp (52yo)

    Chief Administrative Officer & Corporate Secretary

    • Tenure: 0yrs
  • Marshall Chesrown (62yo)

    Founder

    • Tenure: 3.2yrs
    • Compensation: US$215.39k
  • Peter Levy

    Chief Operating Officer

    • Tenure: 0.6yrs
  • Heather Harrington

    Director of Marketing

    • Tenure: 1.3yrs
  • Scott Bennie

    President of AutoSport-USA

    • Tenure: 0.8yrs

Board Members

  • Steve Berrard (65yo)

    CFO & Director

    • Tenure: 3.4yrs
    • Compensation: US$390.00k
  • Kevin Westfall (63yo)

    Independent Director

    • Tenure: 2.9yrs
    • Compensation: US$212.10k
  • Richard Gray (71yo)

    Independent Director

    • Tenure: 2.2yrs
    • Compensation: US$212.10k
  • Denmar Dixon (57yo)

    Independent Director

    • Tenure: 2.9yrs
    • Compensation: US$515.10k
  • Marshall Chesrown (62yo)

    Founder

    • Tenure: 3.2yrs
    • Compensation: US$215.39k
  • Kartik Kakarala (41yo)

    Director

    • Tenure: 2.8yrs
    • Compensation: US$212.10k

Company Information

RumbleON, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: RumbleON, Inc.
  • Ticker: RMBL
  • Exchange: NasdaqCM
  • Founded: 2013
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: US$19.711m
  • Shares outstanding: 23.23m
  • Website: https://www.rumbleon.com

Number of Employees


Location

  • RumbleON, Inc.
  • 1350 Lakeshore Drive
  • Suite 160
  • Coppell
  • Texas
  • 75019
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
RMBLNasdaqCM (Nasdaq Capital Market)YesClass B Common StockUSUSDFeb 2017

Biography

RumbleON, Inc., a development stage company, provides an e-commerce platform that facilitates consumers and dealers to buy, sell, trade, and finance pre-owned recreation vehicles. It primarily focuses on p ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/12/12 00:32
End of Day Share Price2019/12/11 00:00
Earnings2019/09/30
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.