BZUN Stock Overview
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People’s Republic of China.
Price History & Performance
|Historical stock prices|
|Current Share Price||US$11.24|
|52 Week High||US$37.34|
|52 Week Low||US$5.41|
|1 Month Change||13.54%|
|3 Month Change||38.42%|
|1 Year Change||-68.99%|
|3 Year Change||-77.46%|
|5 Year Change||-49.30%|
|Change since IPO||7.66%|
Recent News & Updates
At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?
Baozun Inc. ( NASDAQ:BZUN ), might not be a large cap stock, but it saw a significant share price rise of over 20% in...
Here's Why I Prefer Baozun Over Alibaba Among Chinese E-Commerce Plays
Baozun is special in the Chinese e-commerce industry in that its success partially rides on Alibaba but without the strict regulatory pressures that Alibaba is currently facing. Management sentiment predicts a stock price rebound into the double-digits. I suggest a bullish position on BZUN with an option strategy that gives you zero exposure to potential downside risks (but loses if BZUN trends sideways).
|BZUN||US Online Retail||US Market|
Return vs Industry: BZUN underperformed the US Online Retail industry which returned -39.7% over the past year.
Return vs Market: BZUN underperformed the US Market which returned -18.5% over the past year.
|BZUN Average Weekly Movement||14.3%|
|Online Retail Industry Average Movement||13.0%|
|Market Average Movement||8.1%|
|10% most volatile stocks in US Market||16.6%|
|10% least volatile stocks in US Market||3.2%|
Stable Share Price: BZUN is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 14% a week.
Volatility Over Time: BZUN's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People’s Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles.
Baozun Fundamentals Summary
|BZUN fundamental statistics|
Is BZUN overvalued?See Fair Value and valuation analysis
Earnings & Revenue
|BZUN income statement (TTM)|
|Cost of Revenue||CN¥5.83b|
Last Reported Earnings
Mar 31, 2022
Next Earnings Date
|Earnings per share (EPS)||-5.08|
|Net Profit Margin||-3.67%|
How did BZUN perform over the long term?See historical performance and comparison
Is BZUN undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score 5/6
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Below Fair Value
Significantly Below Fair Value
Key Valuation Metric
Which metric is best to use when looking at relative valuation for BZUN?
Other financial metrics that can be useful for relative valuation.
|What is BZUN's n/a Ratio?|
Price to Sales Ratio vs Peers
How does BZUN's PS Ratio compare to its peers?
|BZUN PS Ratio vs Peers|
|Company||PS||Estimated Growth||Market Cap|
Price-To-Sales vs Peers: BZUN is good value based on its Price-To-Sales Ratio (0.5x) compared to the peer average (1.2x).
Price to Earnings Ratio vs Industry
How does BZUN's PE Ratio compare vs other companies in the U.S. Online Retail Industry?
Price-To-Sales vs Industry: BZUN is good value based on its Price-To-Sales Ratio (0.5x) compared to the US Online Retail industry average (1x)
Price to Sales Ratio vs Fair Ratio
What is BZUN's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
|Current PS Ratio||0.5x|
|Fair PS Ratio||0.6x|
Price-To-Sales vs Fair Ratio: BZUN is good value based on its Price-To-Sales Ratio (0.5x) compared to the estimated Fair Price-To-Sales Ratio (0.6x).
Share Price vs Fair Value
What is the Fair Price of BZUN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: BZUN ($11.24) is trading below our estimate of fair value ($18.51)
Significantly Below Fair Value: BZUN is trading below fair value by more than 20%.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate BZUN's PEG Ratio to determine if it is good value.
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How is Baozun forecast to perform in the next 1 to 3 years based on estimates from 11 analysts?
Future Growth Score4/6
Future Growth Score 4/6
Earnings vs Savings Rate
Earnings vs Market
High Growth Earnings
Revenue vs Market
High Growth Revenue
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: BZUN is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.9%).
Earnings vs Market: BZUN is forecast to become profitable over the next 3 years, which is considered above average market growth.
High Growth Earnings: BZUN is expected to become profitable in the next 3 years.
Revenue vs Market: BZUN's revenue (10.9% per year) is forecast to grow faster than the US market (8.4% per year).
High Growth Revenue: BZUN's revenue (10.9% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: BZUN's Return on Equity is forecast to be low in 3 years time (7.5%).
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How has Baozun performed over the past 5 years?
Past Performance Score0/6
Past Performance Score 0/6
Growing Profit Margin
Earnings vs Industry
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: BZUN is currently unprofitable.
Growing Profit Margin: BZUN is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: BZUN is unprofitable, and losses have increased over the past 5 years at a rate of 8.7% per year.
Accelerating Growth: Unable to compare BZUN's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: BZUN is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (-12.8%).
Return on Equity
High ROE: BZUN has a negative Return on Equity (-5.34%), as it is currently unprofitable.
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How is Baozun's financial position?
Financial Health Score3/6
Financial Health Score 3/6
Short Term Liabilities
Long Term Liabilities
Financial Position Analysis
Short Term Liabilities: BZUN's short term assets (CN¥7.4B) exceed its short term liabilities (CN¥3.1B).
Long Term Liabilities: BZUN's short term assets (CN¥7.4B) exceed its long term liabilities (CN¥1.0B).
Debt to Equity History and Analysis
Debt Level: BZUN has more cash than its total debt.
Reducing Debt: Insufficient data to determine if BZUN's debt to equity ratio has reduced over the past 5 years.
Debt Coverage: BZUN's operating cash flow is negative, therefore debt is not well covered.
Interest Coverage: Insufficient data to determine if BZUN's interest payments on its debt are well covered by EBIT.
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What is Baozun current dividend yield, its reliability and sustainability?
Dividend Score 0/6
Future Dividend Coverage
Dividend Yield vs Market
Notable Dividend: Unable to evaluate BZUN's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate BZUN's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if BZUN's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if BZUN's dividend payments have been increasing.
Earnings Payout to Shareholders
Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Cash Payout to Shareholders
Cash Flow Coverage: Unable to calculate sustainability of dividends as BZUN has not reported any payouts.
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How experienced are the management team and are they aligned to shareholders interests?
Average board tenure
Vincent Qiu (53 yo)
Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since 2007. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Erry Network...
Experienced Board: BZUN's board of directors are considered experienced (7.1 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
Baozun Inc.'s employee growth, exchange listings and data sources
- Name: Baozun Inc.
- Ticker: BZUN
- Exchange: NasdaqGS
- Founded: 2007
- Industry: Internet and Direct Marketing Retail
- Sector: Retail
- Implied Market Cap: US$759.890m
- Shares outstanding: 67.61m
- Website: https://www.baozun.com
Number of Employees
- Baozun Inc.
- No. 1-9, West Jiangchang Road
- Lane 510
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2022/06/26 00:00|
|End of Day Share Price||2022/06/24 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.