Market Cap
US$2.8b
Last Updated
2021/01/19 00:41 UTC
Data Sources
Company Financials +
Executive Summary
Baozun Inc. provides e-commerce solutions to brand partners in the People’s Republic of China. More Details
Rewards
Risk Analysis
Snowflake Analysis
Reasonable growth potential with adequate balance sheet.
Share Price & News
How has Baozun's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: BZUN is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 7% a week.
Volatility Over Time: BZUN's weekly volatility (7%) has been stable over the past year.
Market Performance
7 Day Return
0.6%
BZUN
-0.9%
US Online Retail
-1.0%
US Market
1 Year Return
0.2%
BZUN
55.8%
US Online Retail
19.6%
US Market
Return vs Industry: BZUN underperformed the US Online Retail industry which returned 55.8% over the past year.
Return vs Market: BZUN underperformed the US Market which returned 19.6% over the past year.
Shareholder returns
| BZUN | Industry | Market | |
|---|---|---|---|
| 7 Day | 0.6% | -0.9% | -1.0% |
| 30 Day | -0.5% | -1.4% | 2.3% |
| 90 Day | -2.4% | 0.08% | 13.1% |
| 1 Year | 0.2%0.2% | 56.0%55.8% | 22.3%19.6% |
| 3 Year | -1.5%-1.5% | 87.6%87.5% | 45.3%35.7% |
| 5 Year | 431.9%431.9% | 303.2%302.4% | 124.8%99.8% |
Long-Term Price Volatility Vs. Market
How volatile is Baozun's share price compared to the market and industry in the last 5 years?
Simply Wall St News
21 hours ago | Simply Wall St
Why Baozun Inc. (NASDAQ:BZUN) Could Be Worth Watching2 weeks ago | Simply Wall St
Can You Imagine How Elated Baozun's (NASDAQ:BZUN) Shareholders Feel About Its 409% Share Price Gain?4 weeks ago | Simply Wall St
Baozun (NASDAQ:BZUN) Seems To Use Debt Quite SensiblyValuation
Is Baozun undervalued compared to its fair value and its price relative to the market?
33.7%
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: BZUN ($35.64) is trading below our estimate of fair value ($53.84)
Significantly Below Fair Value: BZUN is trading below fair value by more than 20%.
Price To Earnings Ratio
PE vs Industry: BZUN is poor value based on its PE Ratio (41.4x) compared to the US Online Retail industry average (32x).
PE vs Market: BZUN is poor value based on its PE Ratio (41.4x) compared to the US market (21x).
Price to Earnings Growth Ratio
PEG Ratio: BZUN is poor value based on its PEG Ratio (1.2x)
Price to Book Ratio
PB vs Industry: BZUN is good value based on its PB Ratio (3.1x) compared to the US Online Retail industry average (4.9x).
Next Steps
Future Growth
How is Baozun forecast to perform in the next 1 to 3 years based on estimates from 13 analysts?
34.0%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: BZUN's forecast earnings growth (34% per year) is above the savings rate (2%).
Earnings vs Market: BZUN's earnings (34% per year) are forecast to grow faster than the US market (21.5% per year).
High Growth Earnings: earnings are expected to grow significantly over the next 3 years.
Revenue vs Market: BZUN's revenue (16.2% per year) is forecast to grow faster than the US market (10.3% per year).
High Growth Revenue: BZUN's revenue (16.2% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: BZUN's Return on Equity is forecast to be low in 3 years time (13.9%).
Next Steps
Past Performance
How has Baozun performed over the past 5 years?
41.2%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: BZUN has high quality earnings.
Growing Profit Margin: BZUN's current net profit margins (4%) are lower than last year (4.9%).
Past Earnings Growth Analysis
Earnings Trend: BZUN has become profitable over the past 5 years, growing earnings by 41.2% per year.
Accelerating Growth: BZUN's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.
Earnings vs Industry: BZUN had negative earnings growth (-0.2%) over the past year, making it difficult to compare to the Online Retail industry average (26.1%).
Return on Equity
High ROE: BZUN's Return on Equity (5.8%) is considered low.
Next Steps
Financial Health
How is Baozun's financial position?
Financial Position Analysis
Short Term Liabilities: BZUN's short term assets (CN¥8.3B) exceed its short term liabilities (CN¥1.9B).
Long Term Liabilities: BZUN's short term assets (CN¥8.3B) exceed its long term liabilities (CN¥2.2B).
Debt to Equity History and Analysis
Debt Level: BZUN's debt to equity ratio (34.4%) is considered satisfactory.
Reducing Debt: Insufficient data to determine if BZUN's debt to equity ratio has reduced over the past 5 years.
Debt Coverage: BZUN's debt is not well covered by operating cash flow (12.6%).
Interest Coverage: BZUN's interest payments on its debt are well covered by EBIT (15.8x coverage).
Balance Sheet
Next Steps
Dividend
What is Baozun current dividend yield, its reliability and sustainability?
0.061%
Forecast Dividend Yield
Dividend Yield vs Market
Notable Dividend: Unable to evaluate BZUN's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate BZUN's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if BZUN's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if BZUN's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of BZUN's dividend in 3 years as they are not forecast to pay a notable one for the US market.
Next Steps
Management
How experienced are the management team and are they aligned to shareholders interests?
5.7yrs
Average board tenure
CEO
Vincent Qiu (52 yo)
no data
Tenure
Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since 2007. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Erry Network...
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman of the Board & CEO | no data | no data | 4.19% CN¥ 116.1m | |
| Chief Growth Officer & Director | 9yrs | no data | 1.67% CN¥ 46.2m | |
| Independent Director | 4.67yrs | no data | no data | |
| Director | 6.25yrs | no data | 0% CN¥ 0 | |
| Independent Director | 5.67yrs | no data | no data | |
| Independent Director | 4.67yrs | no data | no data | |
| Independent Director | 5.67yrs | no data | no data | |
| Director | 3.5yrs | no data | no data |
5.7yrs
Average Tenure
50yo
Average Age
Experienced Board: BZUN's board of directors are considered experienced (5.7 years average tenure).
Ownership
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Ownership Breakdown
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 24.6%.
Top Shareholders
Company Information
Baozun Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Baozun Inc.
- Ticker: BZUN
- Exchange: NasdaqGS
- Founded: 2007
- Industry: Internet and Direct Marketing Retail
- Sector: Retail
- Market Cap: US$2.771b
- Shares outstanding: 77.76m
- Website: https://www.baozun.com
Number of Employees
Location
- Baozun Inc.
- Building B
- No. 1268 Wanrong Road
- Shanghai
- 200436
- China
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| BZUN | NasdaqGS (Nasdaq Global Select) | Yes | ADR EACH REPR 3 ORD CL A SPONS | US | USD | May 2015 |
| 2BZA | DB (Deutsche Boerse AG) | Yes | ADR EACH REPR 3 ORD CL A SPONS | DE | EUR | May 2015 |
| BZUN N | BMV (Bolsa Mexicana de Valores) | Yes | ADR EACH REPR 3 ORD CL A SPONS | MX | MXN | May 2015 |
| 0HLU | LSE (London Stock Exchange) | Yes | ADR EACH REPR 3 ORD CL A SPONS | GB | USD | May 2015 |
| 9991 | SEHK (The Stock Exchange of Hong Kong Ltd.) | Class A Ordinary Shares | HK | HKD | Sep 2020 |
Biography
Baozun Inc. provides e-commerce solutions to brand partners in the People’s Republic of China. It assists brands to execute their e-commerce strategies by selling their goods directly to customers online o...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2021/01/19 00:41 |
| End of Day Share Price | 2021/01/15 00:00 |
| Earnings | 2020/09/30 |
| Annual Earnings | 2019/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.