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Market Cap

US$22.7m

Last Updated

2021/04/15 23:53 UTC

Data Sources

Company Financials +

Executive Summary

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. More Details


Snowflake Analysis

Moderate growth potential with imperfect balance sheet.


Similar Companies

Share Price & News

How has Harte Hanks's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: HRTH is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 11% a week.

Volatility Over Time: HRTH's weekly volatility (11%) has been stable over the past year.


Market Performance


7 Day Return

4.4%

HRTH

-1.4%

US Media

1.1%

US Market


1 Year Return

138.9%

HRTH

47.9%

US Media

56.6%

US Market

Return vs Industry: HRTH exceeded the US Media industry which returned 47.9% over the past year.

Return vs Market: HRTH exceeded the US Market which returned 56.6% over the past year.


Shareholder returns

HRTHIndustryMarket
7 Day4.4%-1.4%1.1%
30 Day5.3%-11.9%1.7%
90 Day65.1%6.2%6.0%
1 Year138.9%138.9%49.6%47.9%59.3%56.6%
3 Year-52.3%-52.3%55.4%48.9%62.6%52.2%
5 Year-82.7%-82.7%76.0%63.4%120.6%96.1%

Long-Term Price Volatility Vs. Market

How volatile is Harte Hanks's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Harte Hanks undervalued compared to its fair value and its price relative to the market?


In this section, we usually try to help investors determine whether Harte Hanks is trading at an attractive price based on the cash flow it is expected to produce in the future. But as Harte Hanks has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.

This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.


Future Growth

How is Harte Hanks forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

70.3%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: HRTH is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (2%).

Earnings vs Market: HRTH is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: HRTH's is expected to become profitable in the next 3 years.

Revenue vs Market: HRTH's revenue is expected to decline over the next 3 years (-3.7% per year).

High Growth Revenue: HRTH's revenue is forecast to decline over the next 3 years (-3.7% per year).


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if HRTH's Return on Equity is forecast to be high in 3 years time


Past Performance

How has Harte Hanks performed over the past 5 years?

58.5%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: HRTH is currently unprofitable.

Growing Profit Margin: HRTH is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: HRTH is unprofitable, but has reduced losses over the past 5 years at a rate of 58.5% per year.

Accelerating Growth: Unable to compare HRTH's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: HRTH is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-13.9%).


Return on Equity

High ROE: HRTH's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.


Financial Health

How is Harte Hanks's financial position?


Financial Position Analysis

Short Term Liabilities: HRTH has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: HRTH has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.


Debt to Equity History and Analysis

Debt Level: HRTH has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: HRTH's has negative shareholder equity, so we do not need to check if its debt has reduced over time.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: HRTH has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: HRTH has sufficient cash runway for 1.1 years if free cash flow continues to reduce at historical rates of 29.2% each year.


Dividend

What is Harte Hanks's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate HRTH's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate HRTH's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if HRTH's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if HRTH's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: HRTH is not paying a notable dividend for the US market.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of HRTH's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

1.9yrs

Average management tenure


CEO

Andrew Bennet (49 yo)

1.42yrs

Tenure

US$910,497

Compensation

Mr. Andrew B. Bennet serves as Chief Executive Officer at Harte Hanks, Inc. since November 18, 2019 and also serves as its Director since November 18, 2018 and served as its Chairman since November 18, 201...


CEO Compensation Analysis

Compensation vs Market: Andrew's total compensation ($USD910.50K) is above average for companies of similar size in the US market ($USD510.93K).

Compensation vs Earnings: Insufficient data to compare Andrew's compensation with company performance.


Leadership Team

Experienced Management: HRTH's management team is not considered experienced ( 1.9 years average tenure), which suggests a new team.


Board Members

Experienced Board: HRTH's board of directors are considered experienced (5.3 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 5.6%.


Top Shareholders

Company Information

Harte Hanks, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Harte Hanks, Inc.
  • Ticker: HRTH
  • Exchange: OTCPK
  • Founded: 1923
  • Industry: Advertising
  • Sector: Media
  • Market Cap: US$22.718m
  • Shares outstanding: 6.65m
  • Website: https://www.hartehanks.com

Number of Employees


Location

  • Harte Hanks, Inc.
  • 2800 Wells Branch Parkway
  • Austin
  • Texas
  • 78728
  • United States

Listings


Biography

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Serv...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/04/15 23:53
End of Day Share Price2021/04/14 00:00
Earnings2020/12/31
Annual Earnings2020/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.