OTCPK:HRTH

Stock Analysis Report

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Executive Summary

Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. More Details


Snowflake Analysis

Imperfect balance sheet with weak fundamentals.


Similar Companies

Share Price & News

How has Harte Hanks's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: HRTH is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 9% a week.

Volatility Over Time: HRTH's weekly volatility has decreased from 15% to 9% over the past year.


Market Performance


7 Day Return

5.5%

HRTH

2.2%

US Media

2.6%

US Market


1 Year Return

n/a

HRTH

14.3%

US Media

26.0%

US Market

Return vs Industry: Insufficient data to determine how HRTH performed against the US Media industry.

Return vs Market: Insufficient data to determine how HRTH performed against the US Market.


Shareholder returns

HRTHIndustryMarket
7 Day5.5%2.2%2.6%
30 Day13.7%1.8%5.1%
90 Day45.0%20.2%17.1%
1 Yearn/a15.9%14.3%28.9%26.0%
3 Year-68.0%-68.0%28.2%22.7%46.3%36.6%
5 Year-91.1%-91.3%87.3%73.5%126.9%101.6%

Long-Term Price Volatility Vs. Market

How volatile is Harte Hanks's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Harte Hanks undervalued compared to its fair value and its price relative to the market?


In this section, we usually try to help investors determine whether Harte Hanks is trading at an attractive price based on the cash flow it is expected to produce in the future. But as Harte Hanks has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.

This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.


Next Steps

  • Take a look at our analysis of HRTH's management and see if the CEO's compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • When valuing a company like this, investors focus more on how they perceive the size of the opportunity, the company's ability to deliver and scale, and the strength of the team. While we are not analysing this type of data at the moment, if you don't know where to start, we recommend reading through Harte Hanks regulatory filings here.
  • Explore potentially undervalued companies in the Media industry.

Future Growth

How is Harte Hanks forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

69.6%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: HRTH is forecast to remain unprofitable over the next 3 years.

Earnings vs Market: HRTH is forecast to remain unprofitable over the next 3 years.

High Growth Earnings: HRTH is forecast to remain unprofitable over the next 3 years.

Revenue vs Market: HRTH's revenue is expected to decline over the next 3 years (-7.9% per year).

High Growth Revenue: HRTH's revenue is forecast to decline over the next 3 years (-7.9% per year).


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if HRTH's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has Harte Hanks performed over the past 5 years?

56.1%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: HRTH is currently unprofitable.

Growing Profit Margin: HRTH is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: HRTH is unprofitable, but has reduced losses over the past 5 years at a rate of 56.1% per year.

Accelerating Growth: Unable to compare HRTH's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: HRTH is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-12.2%).


Return on Equity

High ROE: HRTH's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.


Next Steps

Financial Health

How is Harte Hanks's financial position?


Financial Position Analysis

Short Term Liabilities: HRTH has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: HRTH has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.


Debt to Equity History and Analysis

Debt Level: HRTH has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: HRTH's has negative shareholder equity, so we do not need to check if its debt has reduced over time.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: HRTH has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: HRTH has sufficient cash runway for 1.3 years if free cash flow continues to reduce at historical rates of 32.4% each year.


Next Steps

Dividend

What is Harte Hanks's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate HRTH's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate HRTH's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if HRTH's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if HRTH's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: HRTH is not paying a notable dividend for the US market.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of HRTH's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

1.7yrs

Average management tenure


CEO

Andrew Benett (49 yo)

1.17yrs

Tenure

US$910,497

Compensation

Mr. Andrew B. Benett serves as Executive Chairman and Chief Executive Officer at Harte Hanks, Inc. since November 18, 2019. He has been the Global Chief Commercial Officer at Bloomberg Media Group (part of...


CEO Compensation Analysis

Compensation vs Market: Andrew's total compensation ($USD910.50K) is above average for companies of similar size in the US market ($USD528.62K).

Compensation vs Earnings: Insufficient data to compare Andrew's compensation with company performance.


Leadership Team

NamePositionTenureCompensationOwnership
Andrew Benett
CEO & Executive Chairman1.17yrsUS$910.50k3.26%
$ 619.2k
Laurilee Kearnes
Chief Financial Officer1.17yrsUS$424.11k1.68%
$ 318.4k
Brian Linscott
Chief Operating Officer1yrno data0.55%
$ 104.4k
. KN
Senior VP of Marketing Technologyno datano datano data
Robert Wyman
Corporate Counselno datano datano data
Nina Hall
Vice President of People & Human Resources2yrsno datano data
Bob Kuhl
Managing Director of Direct Marketing17.67yrsno datano data
Brent Bush
Senior VP & Group Managing Directorno datano datano data
Fred Dumas
Senior VP of Managed Marketing Services2.92yrsno datano data
Keith Sedlak
Chief Growth Officer2.33yrsno datano data
Dana Adams
Chief Client Officer1.67yrsno datano data
Ben Chacko
Managing Director of Contact Center0.50yrno datano data

1.7yrs

Average Tenure

49yo

Average Age

Experienced Management: HRTH's management team is not considered experienced ( 1.7 years average tenure), which suggests a new team.


Board Members

NamePositionTenureCompensationOwnership
Andrew Benett
CEO & Executive Chairman1.17yrsUS$910.50k3.26%
$ 619.2k
Kenneth Bernhardt
Chairman of Marketing Advisory Board5yrsno datano data
David Copeland
Director25yrsUS$150.00k1.85%
$ 351.0k
Evan Behrens
Lead Independent Director1.17yrsUS$150.00k0.62%
$ 117.8k
Alfred Tobia
Independent Director3.5yrsUS$205.50k1.16%
$ 220.5k
John Deighton
Member of Marketing Advisory Board5yrsno datano data
Carla Moradi
Member of Marketing Advisory Boardno datano datano data
Katherine Lemon
Member of Marketing Advisory Board5yrsno datano data
Kimberly Whitler
Member of Marketing Advisory Board5yrsno datano data
Scott Neslin
Member of Marketing Advisory Board5yrsno datano data
Aaron Chestnut
Member of Marketing Advisory Boardno datano datano data
Tami Mohney
Member of Marketing Advisory Boardno datano datano data

5.0yrs

Average Tenure

55yo

Average Age

Experienced Board: HRTH's board of directors are considered experienced (5 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: HRTH insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 4%.


Top Shareholders

Company Information

Harte Hanks, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Harte Hanks, Inc.
  • Ticker: HRTH
  • Exchange: OTCPK
  • Founded: 1923
  • Industry: Advertising
  • Sector: Media
  • Market Cap: US$18.993m
  • Shares outstanding: 6.55m
  • Website: https://www.hartehanks.com

Number of Employees


Location

  • Harte Hanks, Inc.
  • 2800 Wells Branch Parkway
  • Austin
  • Texas
  • 78728
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
HRTHOTCPK (Pink Sheets LLC)YesCommon StockUSUSDNov 1993
HHK1DB (Deutsche Boerse AG)YesCommon StockDEEURNov 1993

Biography

Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. The company provides agency services, such as customer engagement solutions in direct and digit...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/01/26 00:09
End of Day Share Price2021/01/25 00:00
Earnings2020/09/30
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.