Harte Hanks
Market Cap
US$19.0m
Last Updated
2021/01/26 00:09 UTC
Data Sources
Company Financials +
Executive Summary
Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. More Details
Rewards
Risk Analysis
Currently unprofitable and not forecast to become profitable over the next 3 years
Snowflake Analysis
Imperfect balance sheet with weak fundamentals.
Similar Companies
Share Price & News
How has Harte Hanks's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: HRTH is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 9% a week.
Volatility Over Time: HRTH's weekly volatility has decreased from 15% to 9% over the past year.
Market Performance
7 Day Return
5.5%
HRTH
2.2%
US Media
2.6%
US Market
1 Year Return
n/a
HRTH
14.3%
US Media
26.0%
US Market
Return vs Industry: Insufficient data to determine how HRTH performed against the US Media industry.
Return vs Market: Insufficient data to determine how HRTH performed against the US Market.
Shareholder returns
| HRTH | Industry | Market | |
|---|---|---|---|
| 7 Day | 5.5% | 2.2% | 2.6% |
| 30 Day | 13.7% | 1.8% | 5.1% |
| 90 Day | 45.0% | 20.2% | 17.1% |
| 1 Year | n/a | 15.9%14.3% | 28.9%26.0% |
| 3 Year | -68.0%-68.0% | 28.2%22.7% | 46.3%36.6% |
| 5 Year | -91.1%-91.3% | 87.3%73.5% | 126.9%101.6% |
Long-Term Price Volatility Vs. Market
How volatile is Harte Hanks's share price compared to the market and industry in the last 5 years?
Simply Wall St News
7 months ago | Simply Wall St
Could Harte Hanks, Inc.'s (NYSE:HHS) Investor Composition Influence The Stock Price?8 months ago | Simply Wall St
Harte Hanks, Inc. Just Reported A Surprise Profit And Analysts Updated Their Estimates8 months ago | Simply Wall St
Is Harte Hanks, Inc. (NYSE:HHS) A Volatile Stock?Valuation
Is Harte Hanks undervalued compared to its fair value and its price relative to the market?
In this section, we usually try to help investors determine whether Harte Hanks is trading at an attractive price based on the cash flow it is expected to produce in the future. But as Harte Hanks has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.
This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.
Next Steps
- Take a look at our analysis of HRTH's management and see if the CEO's compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
- When valuing a company like this, investors focus more on how they perceive the size of the opportunity, the company's ability to deliver and scale, and the strength of the team. While we are not analysing this type of data at the moment, if you don't know where to start, we recommend reading through Harte Hanks regulatory filings here.
- Explore potentially undervalued companies in the Media industry.
Future Growth
How is Harte Hanks forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?
69.6%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: HRTH is forecast to remain unprofitable over the next 3 years.
Earnings vs Market: HRTH is forecast to remain unprofitable over the next 3 years.
High Growth Earnings: HRTH is forecast to remain unprofitable over the next 3 years.
Revenue vs Market: HRTH's revenue is expected to decline over the next 3 years (-7.9% per year).
High Growth Revenue: HRTH's revenue is forecast to decline over the next 3 years (-7.9% per year).
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: Insufficient data to determine if HRTH's Return on Equity is forecast to be high in 3 years time
Next Steps
Past Performance
How has Harte Hanks performed over the past 5 years?
56.1%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: HRTH is currently unprofitable.
Growing Profit Margin: HRTH is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: HRTH is unprofitable, but has reduced losses over the past 5 years at a rate of 56.1% per year.
Accelerating Growth: Unable to compare HRTH's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: HRTH is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-12.2%).
Return on Equity
High ROE: HRTH's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.
Next Steps
Financial Health
How is Harte Hanks's financial position?
Financial Position Analysis
Short Term Liabilities: HRTH has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.
Long Term Liabilities: HRTH has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.
Debt to Equity History and Analysis
Debt Level: HRTH has negative shareholder equity, which is a more serious situation than a high debt level.
Reducing Debt: HRTH's has negative shareholder equity, so we do not need to check if its debt has reduced over time.
Balance Sheet
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: HRTH has sufficient cash runway for more than a year based on its current free cash flow.
Forecast Cash Runway: HRTH has sufficient cash runway for 1.3 years if free cash flow continues to reduce at historical rates of 32.4% each year.
Next Steps
Dividend
What is Harte Hanks's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate HRTH's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate HRTH's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if HRTH's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if HRTH's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: HRTH is not paying a notable dividend for the US market.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of HRTH's dividend in 3 years as they are not forecast to pay a notable one for the US market.
Next Steps
Management
How experienced are the management team and are they aligned to shareholders interests?
1.7yrs
Average management tenure
CEO
Andrew Benett (49 yo)
1.17yrs
Tenure
US$910,497
Compensation
Mr. Andrew B. Benett serves as Executive Chairman and Chief Executive Officer at Harte Hanks, Inc. since November 18, 2019. He has been the Global Chief Commercial Officer at Bloomberg Media Group (part of...
CEO Compensation Analysis
Compensation vs Market: Andrew's total compensation ($USD910.50K) is above average for companies of similar size in the US market ($USD528.62K).
Compensation vs Earnings: Insufficient data to compare Andrew's compensation with company performance.
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Executive Chairman | 1.17yrs | US$910.50k | 3.26% $ 619.2k | |
| Chief Financial Officer | 1.17yrs | US$424.11k | 1.68% $ 318.4k | |
| Chief Operating Officer | 1yr | no data | 0.55% $ 104.4k | |
| Senior VP of Marketing Technology | no data | no data | no data | |
| Corporate Counsel | no data | no data | no data | |
| Vice President of People & Human Resources | 2yrs | no data | no data | |
| Managing Director of Direct Marketing | 17.67yrs | no data | no data | |
| Senior VP & Group Managing Director | no data | no data | no data | |
| Senior VP of Managed Marketing Services | 2.92yrs | no data | no data | |
| Chief Growth Officer | 2.33yrs | no data | no data | |
| Chief Client Officer | 1.67yrs | no data | no data | |
| Managing Director of Contact Center | 0.50yr | no data | no data |
1.7yrs
Average Tenure
49yo
Average Age
Experienced Management: HRTH's management team is not considered experienced ( 1.7 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Executive Chairman | 1.17yrs | US$910.50k | 3.26% $ 619.2k | |
| Chairman of Marketing Advisory Board | 5yrs | no data | no data | |
| Director | 25yrs | US$150.00k | 1.85% $ 351.0k | |
| Lead Independent Director | 1.17yrs | US$150.00k | 0.62% $ 117.8k | |
| Independent Director | 3.5yrs | US$205.50k | 1.16% $ 220.5k | |
| Member of Marketing Advisory Board | 5yrs | no data | no data | |
| Member of Marketing Advisory Board | no data | no data | no data | |
| Member of Marketing Advisory Board | 5yrs | no data | no data | |
| Member of Marketing Advisory Board | 5yrs | no data | no data | |
| Member of Marketing Advisory Board | 5yrs | no data | no data | |
| Member of Marketing Advisory Board | no data | no data | no data | |
| Member of Marketing Advisory Board | no data | no data | no data |
5.0yrs
Average Tenure
55yo
Average Age
Experienced Board: HRTH's board of directors are considered experienced (5 years average tenure).
Ownership
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: HRTH insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Ownership Breakdown
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 4%.
Top Shareholders
Company Information
Harte Hanks, Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Harte Hanks, Inc.
- Ticker: HRTH
- Exchange: OTCPK
- Founded: 1923
- Industry: Advertising
- Sector: Media
- Market Cap: US$18.993m
- Shares outstanding: 6.55m
- Website: https://www.hartehanks.com
Number of Employees
Location
- Harte Hanks, Inc.
- 2800 Wells Branch Parkway
- Austin
- Texas
- 78728
- United States
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| HRTH | OTCPK (Pink Sheets LLC) | Yes | Common Stock | US | USD | Nov 1993 |
| HHK1 | DB (Deutsche Boerse AG) | Yes | Common Stock | DE | EUR | Nov 1993 |
Biography
Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. The company provides agency services, such as customer engagement solutions in direct and digit...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2021/01/26 00:09 |
| End of Day Share Price | 2021/01/25 00:00 |
| Earnings | 2020/09/30 |
| Annual Earnings | 2019/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.