NasdaqGM:SGA

Stock Analysis Report

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Executive Summary

Saga Communications, Inc., a broadcast company, acquires, develops, and operates broadcast properties in the United States. More Details


Snowflake Analysis

Flawless balance sheet and overvalued.


Similar Companies

Share Price & News

How has Saga Communications's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: SGA's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

-0.4%

SGA

-2.4%

US Media

-1.4%

US Market


1 Year Return

-34.9%

SGA

2.2%

US Media

17.8%

US Market

Return vs Industry: SGA underperformed the US Media industry which returned 1.3% over the past year.

Return vs Market: SGA underperformed the US Market which returned 18.5% over the past year.


Shareholder returns

SGAIndustryMarket
7 Day-0.4%-2.4%-1.4%
30 Day-7.4%-1.5%4.7%
90 Day-17.0%4.1%8.2%
1 Year-33.3%-34.9%3.8%2.2%20.5%17.8%
3 Year-50.9%-56.3%22.8%17.6%42.2%32.7%
5 Year-44.5%-53.6%44.0%33.7%83.4%62.7%

Price Volatility Vs. Market

How volatile is Saga Communications's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Saga Communications undervalued compared to its fair value and its price relative to the market?

29.69x

Price to Earnings (PE) ratio


Share Price vs. Fair Value

Below Fair Value: SGA ($19.47) is trading above our estimate of fair value ($10.74)

Significantly Below Fair Value: SGA is trading above our estimate of fair value.


Price To Earnings Ratio

PE vs Industry: SGA is poor value based on its PE Ratio (29.7x) compared to the US Media industry average (16.3x).

PE vs Market: SGA is poor value based on its PE Ratio (29.7x) compared to the US market (19x).


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate SGA's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: SGA is good value based on its PB Ratio (0.6x) compared to the US Media industry average (1.3x).


Next Steps

Future Growth

How is Saga Communications forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

24.1%

Forecasted Media industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Saga Communications has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Saga Communications performed over the past 5 years?

0.5%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: SGA has a large one-off loss of $2.1M impacting its June 30 2020 financial results.

Growing Profit Margin: SGA's current net profit margins (3.6%) are lower than last year (11.1%).


Past Earnings Growth Analysis

Earnings Trend: SGA's earnings have grown by 0.5% per year over the past 5 years.

Accelerating Growth: SGA's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: SGA had negative earnings growth (-72.3%) over the past year, making it difficult to compare to the Media industry average (-15.7%).


Return on Equity

High ROE: SGA's Return on Equity (2.1%) is considered low.


Next Steps

Financial Health

How is Saga Communications's financial position?


Financial Position Analysis

Short Term Liabilities: SGA's short term assets ($63.7M) exceed its short term liabilities ($14.7M).

Long Term Liabilities: SGA's short term assets ($63.7M) exceed its long term liabilities ($39.8M).


Debt to Equity History and Analysis

Debt Level: SGA's debt to equity ratio (5.3%) is considered satisfactory.

Reducing Debt: SGA's debt to equity ratio has reduced from 29.9% to 5.3% over the past 5 years.

Debt Coverage: SGA's debt is well covered by operating cash flow (208.2%).

Interest Coverage: SGA's interest payments on its debt are well covered by EBIT (54x coverage).


Balance Sheet


Next Steps

Dividend

What is Saga Communications's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate SGA's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate SGA's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if SGA's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if SGA's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: SGA is not paying a notable dividend for the US market.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of SGA's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

26.1yrs

Average management tenure


CEO

Ed Christian (75 yo)

34.75yrs

Tenure

US$3,377,633

Compensation

Mr. Edward K. Christian has been President, Chief Executive Officer and Chairman since Saga Communications, Inc.’s inception in 1986. He is known as a Pioneer in the radio broadcasting industry. From 1977 ...


CEO Compensation Analysis

Compensation vs Market: Ed's total compensation ($USD3.38M) is above average for companies of similar size in the US market ($USD589.00K).

Compensation vs Earnings: Ed's compensation has been consistent with company performance over the past year.


Leadership Team

NamePositionTenureCompensationOwnership
Edward Christian
President34.75yrsUS$3.38m15.97%
$ 18.6m
Samuel Bush
Senior VP23.08yrsUS$554.19k0.44%
$ 513.1k
Christopher Forgy
Senior Vice President of Operations2.42yrsUS$424.01k0.10%
$ 118.7k
Catherine Bobinski
Senior VP of Finance29.08yrsUS$342.29k0.26%
$ 299.5k
Marcia Lobaito
Corporate Secretary34.75yrsUS$368.25k0.30%
$ 351.1k
Tracy Cleeton
Chief Technical Officer1.58yrsno datano data

26.1yrs

Average Tenure

62yo

Average Age

Experienced Management: SGA's management team is seasoned and experienced (26.1 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Edward Christian
President34.75yrsUS$3.38m15.97%
$ 18.6m
Roy Coppedge
Independent Director7.33yrsUS$51.00k0.065%
$ 75.5k
Warren Lada
Director2.42yrsUS$63.46k0.37%
$ 426.7k
Gary Stevens
Independent Lead Directorno dataUS$166.27k0.18%
$ 210.5k
Timothy Clarke
Independent Director6.83yrsUS$65.25k0.061%
$ 71.2k
Clarke Brown
Independent Director16.25yrsUS$51.00k0.098%
$ 114.6k
G. Pearce
Director3.42yrsUS$51.00k0.019%
$ 22.7k

7.1yrs

Average Tenure

75yo

Average Age

Experienced Board: SGA's board of directors are considered experienced (7.1 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

Saga Communications, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Saga Communications, Inc.
  • Ticker: SGA
  • Exchange: NasdaqGM
  • Founded: 1986
  • Industry: Broadcasting
  • Sector: Media
  • Market Cap: US$116.680m
  • Shares outstanding: 5.99m
  • Website: https://sagacom.com

Number of Employees


Location

  • Saga Communications, Inc.
  • 73 Kercheval Avenue
  • Suite 201
  • Grosse Pointe Farms
  • Michigan
  • 48236
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
SGANasdaqGM (Nasdaq Global Market)YesClass A Common StockUSUSDMar 1993

Biography

Saga Communications, Inc., a broadcast company, acquires, develops, and operates broadcast properties in the United States. The company’s radio stations employ various programming formats, including classi ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/10/22 00:28
End of Day Share Price2020/10/21 00:00
Earnings2020/06/30
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.