Has Rumble’s 24% Rally Uncovered Real Value for Investors in 2025?

• Wondering if Rumble’s stock price is a hidden bargain or a red flag? Let’s break it down together with a focus on what really drives value.
• After a sharp jump of 24.3% over the past week, Rumble shares still show a year-to-date drop of 45.5%, making it one of the more volatile names in the media space.
• The buzz around Rumble is largely due to its ongoing positioning as a “free speech” video platform, its continued attempts to attract high-profile creators, and recent headlines about regulatory challenges and evolving content strategies that have kept sentiment shifting.
• For those seeking the quick answer, Rumble currently scores a 0 out of 6 on valuation checks. This means it is not considered undervalued by any of the standard metrics we analyze. However, there are key nuances in how value is assessed that you will want to consider as we explore various approaches and, ultimately, a better way to think about valuation at the end.

Rumble scores just 0/6 on our valuation checks. See what other red flags we found in the full valuation breakdown.

Approach 1: Rumble Discounted Cash Flow (DCF) Analysis

A Discounted Cash Flow (DCF) model estimates the value of a company by projecting its future cash flows and discounting them back to reflect today's value. This technique aims to capture the company’s true worth by focusing on expected cash generation power rather than current earnings or book value.

For Rumble, analysts estimate that the company’s current Free Cash Flow is negative, at -$65.53 million. Looking ahead, projections show a gradual move toward positive cash flow, with expected Free Cash Flow reaching $6.03 million by the end of 2026. Simply Wall St extrapolates these estimates beyond 2026 and forecasts steady increases up to 2035, where Free Cash Flow could exceed $38 million. These longer-range estimates are less certain, but they offer a glimpse of the growth potential if Rumble manages to deliver on ambitious expectations.

Based on the DCF model, the calculated intrinsic value per share for Rumble is $1.50. However, the current share price is significantly higher, which means the stock is considered about 351.5% overvalued according to this analysis.

Result: OVERVALUED

Our Discounted Cash Flow (DCF) analysis suggests Rumble may be overvalued by 351.5%. Discover 927 undervalued stocks or create your own screener to find better value opportunities.

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Rumble.

Approach 2: Rumble Price vs Sales

The Price-to-Sales (P/S) ratio is a widely used valuation multiple for companies that are not consistently profitable. This is often the case for growth-oriented firms like Rumble. The P/S ratio focuses on comparing the company’s market capitalization to its revenues, making it useful when earnings are negative or erratic. This approach helps investors look past near-term losses and focus on the underlying ability to generate sales.

When evaluating what counts as a “normal” or “fair” P/S ratio, investors consider a blend of growth expectations, risk, and industry norms. A higher multiple may be justified if the company is expected to grow rapidly and capture market share, but it should be adjusted downward if risks are elevated or if future sales could be volatile.

Currently, Rumble trades at a P/S ratio of 22.09x. This is significantly above the Interactive Media and Services industry average of 1.05x and its peers' average of 2.30x. Rather than relying solely on these benchmarks, Simply Wall St introduces a Fair Ratio, which reflects what P/S multiple would be appropriate for Rumble given its projected sales growth, specific business risks, profit margins, industry category, and size. This proprietary ratio is designed to offer a more precise measure than a simple industry average.

For Rumble, the Fair Ratio is calculated at 1.50x. Given the current multiple of 22.09x, Rumble’s shares appear heavily overvalued based on this metric, even when considering its growth and risk profile.

Result: OVERVALUED

PS ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1433 companies where insiders are betting big on explosive growth.

Upgrade Your Decision Making: Choose your Rumble Narrative

Earlier we mentioned there is an even better way to understand valuation, so let's introduce you to Narratives, a practical method of investing that brings together your view of a company’s story and the numbers driving its future.

A Narrative is essentially your own personalized storyline for a stock like Rumble, where you combine your understanding of the business, its trends, and market position with your assumptions about things like revenue growth, profit margins, and risks.

On Simply Wall St’s Community page, millions of investors easily build and share Narratives by outlining how they expect the company’s story to unfold financially. This approach gives you a transparent, data-driven fair value as a result.

What makes Narratives powerful is how they connect each company’s specific developments or potential catalysts, such as new product launches, regulatory shifts, or partnerships, to a fair value estimate. This can help you decide whether its current share price is attractive.

Because Narratives are dynamic and update as soon as new events, such as earnings or major news, are released, you are always working from the most up-to-date outlook rather than relying only on backward-looking statistics.

For example, one Rumble Narrative currently sets fair value as high as $20.00 per share by highlighting rapid global expansion and AI bets, while another sees just $9.00 per share, citing ongoing operational risks and cost pressures. This serves as a reminder that different perspectives can lead to different, but equally reasoned, conclusions about what the company is truly worth.

Do you think there's more to the story for Rumble? Head over to our Community to see what others are saying!

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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