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9F NasdaqGM:JFU Stock Report

Last Price


Market Cap







30 Sep, 2022


Company Financials
JFU fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health6/6

JFU Stock Overview

9F Inc., together with its subsidiaries, operates internet securities service platform in the People’s Republic of China.

9F Competitors

Price History & Performance

Summary of all time highs, changes and price drops for 9F
Historical stock prices
Current Share PriceUS$0.22
52 Week HighUS$1.79
52 Week LowUS$0.20
1 Month Change-45.88%
3 Month Change-75.10%
1 Year Change-86.94%
3 Year Change-98.17%
5 Year Changen/a
Change since IPO-97.68%

Recent News & Updates

Aug 18

9F gets Nasdaq notice regarding minimum bid price rule

9F (NASDAQ:JFU) said Thursday it received a notice from Nasdaq as it was not in compliance with the minimum bid price rule for continued listing. JFU has 180 days, or till Feb. 8, 2023, to meet the requirement. The company will take all reasonable measures to meet the bid price rule within the grace period.

Jan 18
Can 9F (NASDAQ:JFU) Afford To Invest In Growth?

Can 9F (NASDAQ:JFU) Afford To Invest In Growth?

Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...

Shareholder Returns

JFUUS Interactive Media and ServicesUS Market

Return vs Industry: JFU underperformed the US Interactive Media and Services industry which returned -40.8% over the past year.

Return vs Market: JFU underperformed the US Market which returned -21.5% over the past year.

Price Volatility

Is JFU's price volatile compared to industry and market?
JFU volatility
JFU Average Weekly Movement13.7%
Interactive Media and Services Industry Average Movement8.4%
Market Average Movement6.9%
10% most volatile stocks in US Market15.6%
10% least volatile stocks in US Market2.8%

Stable Share Price: JFU is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 14% a week.

Volatility Over Time: JFU's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

2006740Lei Liu

9F Inc., together with its subsidiaries, operates internet securities service platform in the People’s Republic of China. Its products include digital financial accounts that offer online lending, wealth management, and payment facilitation services; revolving and non-revolving loan products to borrowers, as well as traffic referral services to o financial institution partners; and a suite of online wealth management products, such as fixed income products, stocks, insurance, bank wealth management products, and mutual funds to investors in various platforms, including Wukong Licai, 9F Wallet, and 9F Puhui. The company also provides payment facilitation and other products and services that help users to pay credit card bills and household bills comprising utility bills; and other value-added services consisting of credit history search, debt consolidation, and user referral services.

9F Fundamentals Summary

How do 9F's earnings and revenue compare to its market cap?
JFU fundamental statistics
Market CapUS$75.55m
Earnings (TTM)-US$33.02m
Revenue (TTM)US$107.03m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
JFU income statement (TTM)
Cost of RevenueCN¥47.09m
Gross ProfitCN¥714.36m
Other ExpensesCN¥949.27m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date


Earnings per share (EPS)-0.69
Gross Margin93.82%
Net Profit Margin-30.85%
Debt/Equity Ratio0%

How did JFU perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is JFU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 2/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for JFU?

Other financial metrics that can be useful for relative valuation.

JFU key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenuen/a
Enterprise Value/EBITDAn/a
PEG Ration/a

Price to Sales Ratio vs Peers

How does JFU's PS Ratio compare to its peers?

JFU PS Ratio vs Peers
The above table shows the PS ratio for JFU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average8.3x
TKAT Takung Art
TRUE TrueCar
TZOO Travelzoo
LTRP.A Liberty TripAdvisor Holdings

Price-To-Sales vs Peers: JFU is good value based on its Price-To-Sales Ratio (0.7x) compared to the peer average (8.3x).

Price to Earnings Ratio vs Industry

How does JFU's PE Ratio compare vs other companies in the US Interactive Media and Services Industry?

Price-To-Sales vs Industry: JFU is good value based on its Price-To-Sales Ratio (0.7x) compared to the US Interactive Media and Services industry average (1.5x)

Price to Sales Ratio vs Fair Ratio

What is JFU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

JFU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate JFU's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of JFU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate JFU's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate JFU's fair value for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is 9F forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as 9F has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Examine 9F's financial health to determine how well-positioned it is against times of financial stress by looking at its level of debt over time and how much cash it has left.

Past Performance

How has 9F performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: JFU is currently unprofitable.

Growing Profit Margin: JFU is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: JFU is unprofitable, and losses have increased over the past 5 years at a rate of 42.6% per year.

Accelerating Growth: Unable to compare JFU's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: JFU is unprofitable, making it difficult to compare its past year earnings growth to the Interactive Media and Services industry (18.6%).

Return on Equity

High ROE: JFU has a negative Return on Equity (-5.58%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is 9F's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: JFU's short term assets (CN¥4.0B) exceed its short term liabilities (CN¥778.3M).

Long Term Liabilities: JFU's short term assets (CN¥4.0B) exceed its long term liabilities (CN¥81.4M).

Debt to Equity History and Analysis

Debt Level: JFU is debt free.

Reducing Debt: JFU has no debt compared to 5 years ago when its debt to equity ratio was 0.08%.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: JFU has sufficient cash runway for more than 3 years based on its current free cash flow.

Forecast Cash Runway: JFU has sufficient cash runway for more than 3 years if free cash flow continues to reduce at historical rates of 53.3% each year

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What is 9F current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

9F Dividend Yield vs Market
How does 9F dividend yield compare to the market?
SegmentDividend Yield
Company (9F)n/a
Market Bottom 25% (US)1.7%
Market Top 25% (US)4.7%
Industry Average (Interactive Media and Services)4.4%
Analyst forecast in 3 Years (9F)n/a

Notable Dividend: Unable to evaluate JFU's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate JFU's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if JFU's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if JFU's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as JFU has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Lei Liu (41 yo)



Mr. Lei Liu is Co-Founder of 9F Inc. and has been its Chief Executive Officer since August 7, 2020 and also serves as its Chief Risk Officer since June 22, 2020. He serves as President of 9F Inc. from Apri...

Board Members

Experienced Board: JFU's board of directors are considered experienced (3.1 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of JFU?
Owner TypeNumber of SharesOwnership Percentage
Individual Insiders156,895,26646.1%
General Public176,807,41352.0%

Dilution of Shares: Shareholders have been substantially diluted in the past year, with total shares outstanding growing by 55.6%.

Top Shareholders

Top 19 shareholders own 48.05% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
Lei Sun
61,193,465CN¥13.6m0%no data
Yifan Ren
45,583,400CN¥10.1m0%no data
Rongsong Teng
15,263,301CN¥3.4m0%no data
Changxing Xiao
13,920,300CN¥3.1m0%no data
Nanchun Jiang
10,635,400CN¥2.4m0%no data
Silverhorn Investment Advisors Limited
6,022,318CN¥1.3m0%no data
Lixing Chen
5,166,800CN¥1.1m0%no data
Lei Liu
4,347,600CN¥965.2k0%no data
Yanjun Lin
785,000CN¥174.3k0%no data
State Street Global Advisors, Inc.
230,430CN¥51.2k-0.72%no data
Cetera Investment Advisers LLC
211,500CN¥47.0k7.91%no data
Geode Capital Management, LLC
42,546CN¥9.4k0%no data
Sigma Mutual Funds Ltd.
Envestnet Asset Management, Inc.
28,478CN¥6.3k0%no data
Dimensional Fund Advisors LP
21,036CN¥4.7k0%no data
Two Sigma Advisers, LP
14,200CN¥3.2k-29.35%no data
UBS Asset Management
12,462CN¥2.8k1.33%no data
Morgan Stanley, Investment Banking and Brokerage Investments
2,000CN¥444.0-60%no data
JPMorgan Chase & Co, Brokerage and Securities Investments
1,269CN¥281.7-34.45%no data

Company Information

9F Inc.'s employee growth, exchange listings and data sources

Key Information

  • Name: 9F Inc.
  • Ticker: JFU
  • Exchange: NasdaqGM
  • Founded: 2006
  • Industry: Interactive Media and Services
  • Sector: Media
  • Implied Market Cap: US$75.552m
  • Shares outstanding: 340.32m
  • Website:

Number of Employees


  • 9F Inc.
  • Building No. 5
  • Room 1607
  • Beijing
  • 100012
  • China


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
JFUNasdaqGM (Nasdaq Global Market)YesADRUSUSDAug 2019
165DB (Deutsche Boerse AG)YesADRDEEURAug 2019

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/09/30 00:00
End of Day Share Price2022/09/30 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.