NasdaqGM:FLNT

Stock Analysis Report

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Executive Summary

Fluent, Inc. provides data-driven digital marketing services primarily in the United States.


Snowflake Analysis

Excellent balance sheet with moderate growth potential.


Similar Companies

Share Price & News

How has Fluent's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: FLNT's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

0.5%

FLNT

1.6%

US Media

1.7%

US Market


1 Year Return

-67.4%

FLNT

-7.4%

US Media

6.0%

US Market

Return vs Industry: FLNT underperformed the US Media industry which returned -6.4% over the past year.

Return vs Market: FLNT underperformed the US Market which returned 7.4% over the past year.


Shareholder returns

FLNTIndustryMarket
7 Day0.5%1.6%1.7%
30 Day-25.8%-5.8%-0.5%
90 Day6.4%10.8%17.8%
1 Year-67.4%-67.4%-5.9%-7.4%8.2%6.0%
3 Year-65.9%-65.9%2.8%-1.5%36.3%27.4%
5 Year-85.2%-85.2%25.8%16.7%63.0%45.0%

Price Volatility Vs. Market

How volatile is Fluent's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Fluent undervalued compared to its fair value and its price relative to the market?

0.66x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: FLNT ($1.84) is trading above our estimate of fair value ($1.42)

Significantly Below Fair Value: FLNT is trading above our estimate of fair value.


Price To Earnings Ratio

PE vs Industry: FLNT is unprofitable, so we can't compare its PE Ratio to the Media industry average.

PE vs Market: FLNT is unprofitable, so we can't compare its PE Ratio to the US market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate FLNT's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: FLNT is good value based on its PB Ratio (0.7x) compared to the US Media industry average (1.5x).


Next Steps

Future Growth

How is Fluent forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

97.9%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: FLNT is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (2.2%).

Earnings vs Market: FLNT is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: FLNT's is expected to become profitable in the next 3 years.

Revenue vs Market: FLNT's revenue (4.9% per year) is forecast to grow slower than the US market (9.3% per year).

High Growth Revenue: FLNT's revenue (4.9% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if FLNT's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has Fluent performed over the past 5 years?

61.3%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: FLNT is currently unprofitable.

Growing Profit Margin: FLNT is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: FLNT is unprofitable, but has reduced losses over the past 5 years at a rate of 61.3% per year.

Accelerating Growth: Unable to compare FLNT's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: FLNT is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (6.6%).


Return on Equity

High ROE: FLNT has a negative Return on Equity (-1.12%), as it is currently unprofitable.


Next Steps

Financial Health

How is Fluent's financial position?


Financial Position Analysis

Short Term Liabilities: FLNT's short term assets ($76.0M) exceed its short term liabilities ($43.3M).

Long Term Liabilities: FLNT's short term assets ($76.0M) exceed its long term liabilities ($52.9M).


Debt to Equity History and Analysis

Debt Level: FLNT's debt to equity ratio (22.8%) is considered satisfactory.

Reducing Debt: FLNT's debt to equity ratio has increased from 21.1% to 22.8% over the past 5 years.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Whilst unprofitable FLNT has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.

Forecast Cash Runway: FLNT is unprofitable but has sufficient cash runway for more than 3 years, due to free cash flow being positive and growing by 68.8% per year.


Next Steps

Dividend

What is Fluent current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate FLNT's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate FLNT's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if FLNT's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if FLNT's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of FLNT's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

1.8yrs

Average management tenure


CEO

Ryan Schulke (37yo)

2.33yrs

Tenure

US$448,050

Compensation

Mr. Ryan Schulke is a Founder of Fluent, Inc. ( formerly known as Cogint, Inc.) and has been its Chief Executive Officer since March 26, 2018. Mr. Schulke has been the Chief Executive Officer of Fluent, LL ...


CEO Compensation Analysis

Compensation vs Market: Ryan's total compensation ($USD448.05K) is about average for companies of similar size in the US market ($USD606.95K).

Compensation vs Earnings: Ryan's compensation has been consistent with company performance over the past year.


Leadership Team

NamePositionTenureCompensationOwnership
Ryan Schulke
Founder2.33yrsUS$448.05k9.81% $13.8m
Matthew Conlin
Co-Founder2.33yrsUS$451.45k8.13% $11.4m
Alexander Mandel
Chief Financial Officer1.42yrsUS$2.44m0.055% $77.4k
Donald Patrick
Chief Operating Officer2.33yrsUS$2.60m0.25% $344.6k
Dan Hall
Chief Technology Officer1.17yrsno datano data
Daniel Barsky
General Counsel & Corporate Secretaryno datano datano data
Rob Hunter
Executive Vice President of Corporate Developmentno datano datano data
Andrea Haldeman
Senior Vice President of Sales1.75yrsno datano data
Patrick Sweeney
Head of People0.42yrno datano data
Sean Cullen
Executive Vice President of Product & Technologyno datano datano data

1.8yrs

Average Tenure

51.5yo

Average Age

Experienced Management: FLNT's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.


Board Members

NamePositionTenureCompensationOwnership
Ryan Schulke
Founder2.33yrsUS$448.05k9.81% $13.8m
Matthew Conlin
Co-Founder2.33yrsUS$451.45k8.13% $11.4m
Andrew Frawley
Independent Director2.33yrsUS$195.00k0.052% $72.6k
Donald Mathis
Independent Director4.58yrsUS$195.00k0.12% $164.6k
Barbara Kohn
Independent Director0.58yrUS$55.25kno data

2.3yrs

Average Tenure

54yo

Average Age

Experienced Board: FLNT's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: FLNT insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

Fluent, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Fluent, Inc.
  • Ticker: FLNT
  • Exchange: NasdaqGM
  • Founded:
  • Industry: Advertising
  • Sector: Media
  • Market Cap: US$140.265m
  • Shares outstanding: 76.23m
  • Website: https://www.fluentco.com

Number of Employees


Location

  • Fluent, Inc.
  • 300 Vesey Street
  • 9th Floor
  • New York
  • New York
  • 10282
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
FLNTNasdaqGM (Nasdaq Global Market)YesCommon StockUSUSDMar 2015
7TMDB (Deutsche Boerse AG)YesCommon StockDEEURMar 2015

Biography

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company also offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and wellness, staffing and recruitment, and retail and consumer Fluent, Inc. is headquartered in New York, New York. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/07/08 00:00
End of Day Share Price2020/07/07 00:00
Earnings2020/03/31
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.