Criteo S.A. (NASDAQ:CRTO) Earns A Nice Return On Capital Employed

Today we’ll look at Criteo S.A. (NASDAQ:CRTO) and reflect on its potential as an investment. Specifically, we’re going to calculate its Return On Capital Employed (ROCE), in the hopes of getting some insight into the business.

First up, we’ll look at what ROCE is and how we calculate it. Then we’ll compare its ROCE to similar companies. Last but not least, we’ll look at what impact its current liabilities have on its ROCE.

Understanding Return On Capital Employed (ROCE)

ROCE is a measure of a company’s yearly pre-tax profit (its return), relative to the capital employed in the business. Generally speaking a higher ROCE is better. Overall, it is a valuable metric that has its flaws. Author Edwin Whiting says to be careful when comparing the ROCE of different businesses, since ‘No two businesses are exactly alike.

So, How Do We Calculate ROCE?

The formula for calculating the return on capital employed is:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets – Current Liabilities)

Or for Criteo:

0.14 = US$162m ÷ (US$1.8b – US$610m) (Based on the trailing twelve months to December 2019.)

So, Criteo has an ROCE of 14%.

See our latest analysis for Criteo

Does Criteo Have A Good ROCE?

ROCE is commonly used for comparing the performance of similar businesses. Using our data, we find that Criteo’s ROCE is meaningfully better than the 8.9% average in the Media industry. We would consider this a positive, as it suggests it is using capital more effectively than other similar companies. Separate from Criteo’s performance relative to its industry, its ROCE in absolute terms looks satisfactory, and it may be worth researching in more depth.

The image below shows how Criteo’s ROCE compares to its industry, and you can click it to see more detail on its past growth.

NasdaqGS:CRTO Past Revenue and Net Income, March 4th 2020
NasdaqGS:CRTO Past Revenue and Net Income, March 4th 2020

When considering ROCE, bear in mind that it reflects the past and does not necessarily predict the future. ROCE can be misleading for companies in cyclical industries, with returns looking impressive during the boom times, but very weak during the busts. ROCE is, after all, simply a snap shot of a single year. What happens in the future is pretty important for investors, so we have prepared a free report on analyst forecasts for Criteo.

What Are Current Liabilities, And How Do They Affect Criteo’s ROCE?

Short term (or current) liabilities, are things like supplier invoices, overdrafts, or tax bills that need to be paid within 12 months. Due to the way ROCE is calculated, a high level of current liabilities makes a company look as though it has less capital employed, and thus can (sometimes unfairly) boost the ROCE. To counter this, investors can check if a company has high current liabilities relative to total assets.

Criteo has total assets of US$1.8b and current liabilities of US$610m. Therefore its current liabilities are equivalent to approximately 34% of its total assets. Criteo has a middling amount of current liabilities, increasing its ROCE somewhat.

The Bottom Line On Criteo’s ROCE

With a decent ROCE, the company could be interesting, but remember that the level of current liabilities make the ROCE look better. There might be better investments than Criteo out there, but you will have to work hard to find them . These promising businesses with rapidly growing earnings might be right up your alley.

For those who like to find winning investments this free list of growing companies with recent insider purchasing, could be just the ticket.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.