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Market Cap

US$13.4m

Last Updated

2021/05/13 22:39 UTC

Data Sources

Company Financials

Executive Summary

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada. More Details


Snowflake Analysis

Weak fundamentals or lack of information.

Share Price & News

How has Creative Realities's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: CREX is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 15% a week.

Volatility Over Time: CREX's weekly volatility (15%) has been stable over the past year, but is still higher than 75% of US stocks.


Market Performance


7 Day Return

-1.7%

CREX

-0.02%

US Media

-2.8%

US Market


1 Year Return

-73.5%

CREX

57.0%

US Media

49.0%

US Market

Return vs Industry: CREX underperformed the US Media industry which returned 58.2% over the past year.

Return vs Market: CREX underperformed the US Market which returned 49.4% over the past year.


Shareholder returns

CREXIndustryMarket
7 Day-1.7%-0.02%-2.8%
30 Day-32.1%4.3%-2.6%
90 Day-49.3%3.8%-1.5%
1 Year-73.5%-73.5%58.9%57.0%51.5%49.0%
3 Year-80.1%-80.1%73.3%65.8%58.2%48.3%
5 Year-78.9%-78.9%89.6%76.0%123.8%98.9%

Long-Term Price Volatility Vs. Market

How volatile is Creative Realities's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Creative Realities undervalued compared to its fair value and its price relative to the market?

2.87x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate CREX's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate CREX's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: CREX is unprofitable, so we can't compare its PE Ratio to the US Media industry average.

PE vs Market: CREX is unprofitable, so we can't compare its PE Ratio to the US market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate CREX's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: CREX is overvalued based on its PB Ratio (2.9x) compared to the US Media industry average (2x).


Future Growth

How is Creative Realities forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

15.2%

Forecasted Media industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Creative Realities has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Past Performance

How has Creative Realities performed over the past 5 years?

-18.5%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: CREX is currently unprofitable.

Growing Profit Margin: CREX is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: CREX is unprofitable, and losses have increased over the past 5 years at a rate of 18.5% per year.

Accelerating Growth: Unable to compare CREX's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: CREX is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (42.3%).


Return on Equity

High ROE: CREX has a negative Return on Equity (-388.56%), as it is currently unprofitable.


Financial Health

How is Creative Realities's financial position?


Financial Position Analysis

Short Term Liabilities: CREX's short term assets ($7.0M) do not cover its short term liabilities ($7.3M).

Long Term Liabilities: CREX's short term assets ($7.0M) do not cover its long term liabilities ($9.0M).


Debt to Equity History and Analysis

Debt Level: CREX's debt to equity ratio (228.3%) is considered high.

Reducing Debt: CREX's debt to equity ratio has increased from 19.9% to 228.3% over the past 5 years.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: CREX has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: CREX has less than a year of cash runway if free cash flow continues to reduce at historical rates of 1.1% each year


Dividend

What is Creative Realities's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate CREX's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate CREX's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if CREX's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if CREX's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of CREX's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

3.0yrs

Average management tenure


CEO

Rick Mills (65 yo)

5.58yrs

Tenure

US$1,175,562

Compensation

Mr. Richard C. Mills, also known as Rick, has been Chief Executive Officer of Creative Realities, Inc since October 15, 2015. Mr. Mills served as Chief Executive Officer and President of ConeXus World, LLC...


CEO Compensation Analysis

Compensation vs Market: Rick's total compensation ($USD1.18M) is above average for companies of similar size in the US market ($USD536.35K).

Compensation vs Earnings: Rick's compensation has increased whilst the company is unprofitable.


Leadership Team

Experienced Management: CREX's management team is considered experienced (3 years average tenure).


Board Members

Experienced Board: CREX's board of directors are considered experienced (5.6 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 19.9%.


Top Shareholders

Company Information

Creative Realities, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Creative Realities, Inc.
  • Ticker: CREX
  • Exchange: NasdaqCM
  • Founded: NaN
  • Industry: Advertising
  • Sector: Media
  • Market Cap: US$13.388m
  • Shares outstanding: 11.74m
  • Website: https://www.cri.com

Number of Employees


Location

  • Creative Realities, Inc.
  • 13100 Magisterial Drive
  • Suite 100
  • Louisville
  • Kentucky
  • 40223
  • United States

Listings


Biography

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology solutions to retail companies, individual retail brands, enterprises, and other organizations in the United S...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/05/13 22:39
End of Day Share Price2021/05/13 00:00
Earnings2020/12/31
Annual Earnings2020/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.