NasdaqCM:CREX

Stock Analysis Report

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Executive Summary

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada. More Details


Snowflake Analysis

Limited growth with worrying balance sheet.

Share Price & News

How has Creative Realities's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: CREX is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 11% a week.

Volatility Over Time: CREX's weekly volatility has decreased from 47% to 11% over the past year, but is still higher than 75% of US stocks.


Market Performance


7 Day Return

13.3%

CREX

2.6%

US Media

2.8%

US Market


1 Year Return

-29.0%

CREX

13.8%

US Media

20.9%

US Market

Return vs Industry: CREX underperformed the US Media industry which returned 13.8% over the past year.

Return vs Market: CREX underperformed the US Market which returned 20.9% over the past year.


Shareholder returns

CREXIndustryMarket
7 Day13.3%2.6%2.8%
30 Day6.2%18.4%12.8%
90 Day-25.4%12.1%6.6%
1 Year-29.0%-29.0%15.5%13.8%23.6%20.9%
3 Year-82.8%-82.8%35.3%29.5%47.3%37.6%
5 Year-86.3%-86.3%65.7%53.6%94.3%72.9%

Long-Term Price Volatility Vs. Market

How volatile is Creative Realities's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Creative Realities undervalued compared to its fair value and its price relative to the market?

2.57x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate CREX's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate CREX's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: CREX is unprofitable, so we can't compare its PE Ratio to the US Media industry average.

PE vs Market: CREX is unprofitable, so we can't compare its PE Ratio to the US market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate CREX's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: CREX is overvalued based on its PB Ratio (2.6x) compared to the US Media industry average (1.8x).


Next Steps

Future Growth

How is Creative Realities forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

133.1%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: CREX is forecast to remain unprofitable over the next 3 years.

Earnings vs Market: CREX is forecast to remain unprofitable over the next 3 years.

High Growth Earnings: CREX is forecast to remain unprofitable over the next 3 years.

Revenue vs Market: CREX's revenue (53.3% per year) is forecast to grow faster than the US market (10.3% per year).

High Growth Revenue: CREX's revenue (53.3% per year) is forecast to grow faster than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if CREX's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has Creative Realities performed over the past 5 years?

-14.7%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: CREX is currently unprofitable.

Growing Profit Margin: CREX is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: CREX is unprofitable, and losses have increased over the past 5 years at a rate of 14.7% per year.

Accelerating Growth: Unable to compare CREX's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: CREX is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-12.2%).


Return on Equity

High ROE: CREX has a negative Return on Equity (-374.83%), as it is currently unprofitable.


Next Steps

Financial Health

How is Creative Realities's financial position?


Financial Position Analysis

Short Term Liabilities: CREX's short term assets ($7.5M) do not cover its short term liabilities ($15.0M).

Long Term Liabilities: CREX's short term assets ($7.5M) exceed its long term liabilities ($1.9M).


Debt to Equity History and Analysis

Debt Level: CREX's debt to equity ratio (245.5%) is considered high.

Reducing Debt: CREX's debt to equity ratio has increased from 17.8% to 245.5% over the past 5 years.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: CREX has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: CREX has less than a year of cash runway if free cash flow continues to grow at historical rates of 2.7% each year.


Next Steps

Dividend

What is Creative Realities's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate CREX's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate CREX's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if CREX's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if CREX's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of CREX's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

2.5yrs

Average management tenure


CEO

Rick Mills (65 yo)

5.08yrs

Tenure

US$567,149

Compensation

Mr. Richard C. Mills, also known as Rick, has been Chief Executive Officer of Creative Realities, Inc since October 15, 2015. Mr. Mills has over 31 years of industry experience. He served as Chief Executiv...


CEO Compensation Analysis

Compensation vs Market: Rick's total compensation ($USD567.15K) is about average for companies of similar size in the US market ($USD561.84K).

Compensation vs Earnings: Rick's compensation has been consistent with company performance over the past year.


Leadership Team

NamePositionTenureCompensationOwnership
Richard Mills
CEO & Director5.08yrsUS$567.15k6.93%
$ 779.6k
William Logan
Chief Financial Officer2.5yrsUS$219.43k0.18%
$ 20.4k
Mike McKim
VP of Operations0.83yrno datano data
Beth Warren
Senior Vice President of Marketing & Retail Practiceno datano datano data

2.5yrs

Average Tenure

Experienced Management: CREX's management team is considered experienced (2.5 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Richard Mills
CEO & Director5.08yrsUS$567.15k6.93%
$ 779.6k
David Bell
Independent Director6.25yrsUS$12.50k0.25%
$ 28.2k
Donald Harris
Independent Director6.25yrsUS$12.50k1.05%
$ 117.7k
Stephen Nesbit
Independent Director1.42yrsUS$12.50k0.25%
$ 28.2k
Dennis McGill
Chairman1yrUS$34.76k0.19%
$ 21.6k

5.1yrs

Average Tenure

68yo

Average Age

Experienced Board: CREX's board of directors are considered experienced (5.1 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 11.8%.


Top Shareholders

Company Information

Creative Realities, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Creative Realities, Inc.
  • Ticker: CREX
  • Exchange: NasdaqCM
  • Founded:
  • Industry: Advertising
  • Sector: Media
  • Market Cap: US$11.252m
  • Shares outstanding: 10.92m
  • Website: https://www.cri.com

Number of Employees


Location

  • Creative Realities, Inc.
  • 13100 Magisterial Drive
  • Suite 100
  • Louisville
  • Kentucky
  • 40223
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
CREXNasdaqCM (Nasdaq Capital Market)YesNew Common StockUSUSDDec 2012
4U7DB (Deutsche Boerse AG)YesNew Common StockDEEURDec 2012

Biography

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the Unit...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/11/30 00:40
End of Day Share Price2020/11/27 00:00
Earnings2020/09/30
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.