Stock Analysis Report

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Executive Summary

The Clorox Company manufactures and markets consumer and professional products worldwide.

Snowflake Analysis

Established dividend payer with proven track record.

Similar Companies

Share Price & News

How has Clorox's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: CLX has not had significant price volatility in the past 3 months.

Market Performance

7 Day Return




US Household Products


US Market

1 Year Return




US Household Products


US Market

Return vs Industry: CLX exceeded the US Household Products industry which returned 8.7% over the past year.

Return vs Market: CLX exceeded the US Market which returned 4.6% over the past year.

Shareholder returns

7 Day0.3%1.6%2.0%
30 Day7.0%-1.3%6.0%
90 Day25.5%2.2%-0.05%
1 Year37.1%33.7%11.5%8.8%9.5%7.1%
3 Year59.4%47.3%40.0%28.5%30.7%22.1%
5 Year113.5%87.5%72.2%48.7%55.6%38.0%

Price Volatility Vs. Market

How volatile is Clorox's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Clorox undervalued compared to its fair value and its price relative to the market?


Price to Earnings (PE) ratio

Share Price vs. Fair Value

Below Fair Value: CLX ($200) is trading above our estimate of fair value ($146.04)

Significantly Below Fair Value: CLX is trading above our estimate of fair value.

Price To Earnings Ratio

PE vs Industry: CLX is poor value based on its PE Ratio (28.9x) compared to the Household Products industry average (25x).

PE vs Market: CLX is poor value based on its PE Ratio (28.9x) compared to the US market (15.1x).

Price to Earnings Growth Ratio

PEG Ratio: CLX is poor value based on its PEG Ratio (6x)

Price to Book Ratio

PB vs Industry: CLX is overvalued based on its PB Ratio (36.2x) compared to the US Household Products industry average (5.7x).

Next Steps

Future Growth

How is Clorox forecast to perform in the next 1 to 3 years based on estimates from 12 analysts?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: CLX's forecast earnings growth (4.8% per year) is above the savings rate (2.2%).

Earnings vs Market: CLX's earnings (4.8% per year) are forecast to grow slower than the US market (21.6% per year).

High Growth Earnings: CLX's earnings are forecast to grow, but not significantly.

Revenue vs Market: CLX's revenue (1.6% per year) is forecast to grow slower than the US market (8.9% per year).

High Growth Revenue: CLX's revenue (1.6% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: CLX's Return on Equity is forecast to be very high in 3 years time (121.5%).

Next Steps

Past Performance

How has Clorox performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: CLX has high quality earnings.

Growing Profit Margin: CLX's current net profit margins (13.7%) are higher than last year (12.7%).

Past Earnings Growth Analysis

Earnings Trend: CLX's earnings have grown by 7.4% per year over the past 5 years.

Accelerating Growth: CLX's earnings growth over the past year (9.3%) exceeds its 5-year average (7.4% per year).

Earnings vs Industry: CLX earnings growth over the past year (9.3%) underperformed the Household Products industry 14.2%.

Return on Equity

High ROE: Whilst CLX's Return on Equity (125.18%) is outstanding, this metric is skewed due to their high level of debt.

Next Steps

Financial Health

How is Clorox's financial position?

Financial Position Analysis

Short Term Liabilities: CLX's short term assets ($1.8B) do not cover its short term liabilities ($1.8B).

Long Term Liabilities: CLX's short term assets ($1.8B) do not cover its long term liabilities ($3.4B).

Debt to Equity History and Analysis

Debt Level: CLX's debt to equity ratio (421%) is considered high.

Reducing Debt: CLX's debt to equity ratio has reduced from 727.1% to 421% over the past 5 years.

Debt Coverage: CLX's debt is well covered by operating cash flow (40.8%).

Interest Coverage: CLX's interest payments on its debt are well covered by EBIT (12.2x coverage).

Balance Sheet

Next Steps


What is Clorox's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Upcoming Dividend Payment

Dividend Yield vs Market

Notable Dividend: CLX's dividend (2.22%) is higher than the bottom 25% of dividend payers in the US market (1.75%).

High Dividend: CLX's dividend (2.22%) is low compared to the top 25% of dividend payers in the US market (4.71%).

Stability and Growth of Payments

Stable Dividend: CLX's dividends per share have been stable in the past 10 years.

Growing Dividend: CLX's dividend payments have increased over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: With its reasonable payout ratio (61.4%), CLX's dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: CLX's dividends in 3 years are forecast to be covered by earnings (59.4% payout ratio).

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Benno Dorer (55yo)





Mr. Benno O. Dorer has been the Chairman of The Clorox Company since August 15, 2016 and has been its Chief Executive Officer since November 20, 2014. Mr. Dorer served as an Executive Vice President and Ch ...

CEO Compensation Analysis

Compensation vs Market: Benno's total compensation ($USD9.36M) is about average for companies of similar size in the US market ($USD11.74M).

Compensation vs Earnings: Benno's compensation has been consistent with company performance over the past year.

Leadership Team

Benno Dorer
Chairman & CEO5.5yrsUS$9.36m0.083% $21.0m
Linda Rendle
Presidentno dataUS$2.16m0.0065% $1.6m
Kevin Jacobsen
Executive VP & CFO2.08yrsUS$2.29m0.0077% $2.0m
Laura Stein
Executive VP of Corporate Affairs & General Counsel15.33yrsUS$2.97m0.024% $5.9m
Eric Reynolds
Executive Vice President of Household & Lifestyle1.33yrsUS$1.72m0.0091% $2.3m
Jeff Baker
VP, Chief Accounting Officer & Corporate Controller3.33yrsno data0.0037% $934.4k
Lisah Burhan
Vice President of Investor Relationsno datano datano data
William Bailey
Senior Vice President of Corporate & Business Development4.33yrsno data0.0057% $1.4m
Stacey Grier
Senior VP & Chief Marketing Officer1.33yrsno data0.00059% $148.6k
Kirsten Marriner
Executive VP & Chief People Officer4.17yrsno data0.0035% $879.0k


Average Tenure


Average Age

Experienced Management: CLX's management team is considered experienced (3.8 years average tenure).

Board Members

Benno Dorer
Chairman & CEO5.5yrsUS$9.36m0.083% $21.0m
Spencer Fleischer
Independent Director4.83yrsUS$265.11k0.00014% $35.3k
Allan MacKay
Independent Director3.75yrsUS$252.50k0.0013% $319.9k
Robert Matschullat
Independent Director21.33yrsUS$252.50k0.0010% $264.5k
Christopher Williams
Independent Director4.83yrsUS$252.50kno data
Pamela Thomas-Graham
Lead Independent Director3.75yrsUS$302.50k0.0014% $355.1k
Amy Banse
Independent Director3.67yrsUS$252.50kno data
Esther Lee
Independent Director6.75yrsUS$252.50kno data
Richard Carmona
Independent Director13.25yrsUS$267.50kno data
Russell Weiner
Independent Director3.25yrsUS$252.50kno data


Average Tenure


Average Age

Experienced Board: CLX's board of directors are considered experienced (4.3 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: CLX insiders have only sold shares in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

The Clorox Company's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: The Clorox Company
  • Ticker: CLX
  • Exchange: NYSE
  • Founded: 1913
  • Industry: Household Products
  • Sector: Household
  • Market Cap: US$25.187b
  • Shares outstanding: 125.93m
  • Website: https://www.thecloroxcompany.com

Number of Employees


  • The Clorox Company
  • 1221 Broadway
  • Oakland
  • California
  • 94612
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
CLXNYSE (New York Stock Exchange)YesCommon StockUSUSDAug 1968
CXXDB (Deutsche Boerse AG)YesCommon StockDEEURAug 1968
0I0JLSE (London Stock Exchange)YesCommon StockGBUSDAug 1968
CXXETLX (Eurotlx)YesCommon StockITEURAug 1968
CLX *BMV (Bolsa Mexicana de Valores)YesCommon StockMXMXNAug 1968
CLXC34BOVESPA (Bolsa de Valores de Sao Paulo)BDR EACH REP 0.25 COM USD1.00BRBRLMay 2019


The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International. The company offers laundry additives, including bleach products under the Clorox brand, as well as Clorox 2 stain fighter and color booster; home care products primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, and Tilex brands; naturally derived products under the Green Works brand; and professional cleaning, disinfecting, and food service products under the CloroxPro, Dispatch, Clorox Healthcare, Hidden Valley, and KC Masterpiece brands. It also provides charcoal products under the Kingsford and Match Light brands; bags, wraps, and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away, and Ever Clean brands; and digestive health products under the RenewLife brand. In addition, the company offers dressings and sauces primarily under the Hidden Valley, KC Masterpiece, Kingsford, and Soy Vay brands; water-filtration systems and filters under the Brita brand; natural personal care products under the Burt’s Bees brand; and dietary supplements under the Rainbow Light, Natural Vitality, and Neocell brands. Further, it markets its products under the PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Agua Jane, and Chux brands. The company sells its products primarily through mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, third-party and owned e-commerce channels, military stores, and distributors, as well as a direct sales force and medical supply distributors. The Clorox Company was founded in 1913 and is headquartered in Oakland, California. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/05/28 01:41
End of Day Share Price2020/05/27 00:00
Annual Earnings2019/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.