OTCPK:TRUU

Stock Analysis Report

Executive Summary

True Drinks Holdings, Inc. markets and distributes nutritional supplement drinks.

Snowflake

Fundamentals

Worrying balance sheet with weak fundamentals.


Similar Companies

Share Price & News

How has True Drinks Holdings's share price performed over time and what events caused price changes?


Latest Share Price and Events


Market Performance


7 Day Return

54.1%

TRUU

-0.2%

US Beverage

2.3%

US Market


1 Year Return

185.0%

TRUU

15.3%

US Beverage

5.6%

US Market


Shareholder returns

TRUUIndustryMarket
7 Day54.1%-0.2%2.3%
30 Day216.7%-0.5%-1.0%
90 Day470.0%1.6%-0.7%
1 Year185.0%185.0%18.3%15.3%7.9%5.6%
3 Year-84.5%-84.5%32.7%22.5%45.6%36.3%
5 Year-92.7%-92.7%58.7%38.6%65.8%47.6%

Price Volatility Vs. Market

How volatile is True Drinks Holdings's share price compared to the market and industry in the last 5 years?


Simply Wall St News

No news available

Valuation

Is True Drinks Holdings undervalued compared to its fair value and its price relative to the market?


Share Price vs. Fair Value

Undervalued: Insufficient data to calculate TRUU's fair value to establish if it is undervalued.

Significantly Undervalued: Insufficient data to calculate TRUU's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: TRUU is unprofitable, so we can't compare its PE Ratio to the Beverage industry average.

PE vs Market: TRUU is unprofitable, so we can't compare its PE Ratio to the US market.


Price to Earnings Growth Ratio

Low PEG Ratio: Insufficient data to calculate TRUU's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: TRUU has negative assets, so we can't compare its PB Ratio to the US Beverage industry average.


Next Steps

Future Growth

How is True Drinks Holdings forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

12.2%

Forecasted Food, Beverage & Tobacco industry annual growth in earnings


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if TRUU's forecast earnings growth is above the savings rate (2.7%).

Earnings vs Market: Insufficient data to determine if TRUU's earnings are forecast to grow faster than the US market

High Growth Earnings: Insufficient data to determine if earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: Insufficient data to determine if TRUU's revenue is forecast to grow faster than the US market.

High Growth Revenue: Insufficient data to determine if TRUU's revenue is forecast to grow faster than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Information is not available.


Next Steps

Past Performance

How has True Drinks Holdings performed over the past 5 years?

-1.5%

Historical annual earnings growth


Earnings and Revenue History


Past Earnings Growth Analysis

Earnings Trend: TRUU is unprofitable, and losses have increased over the past 5 years at a rate of -1.5% per year.

Accelerating Growth: Unable to compare TRUU's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: TRUU is unprofitable, making it difficult to compare its past year earnings growth to the Beverage industry (-1.9%).


Return on Equity

High ROE: TRUU's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.


Return on Assets

ROA vs Industry: TRUU is currently unprofitable, so its Return on Assets is negative.


Return on Capital Employed

ROCE Improving: TRUU is currently unprofitable, so its Return on Capital Employed is negative.


Next Steps

Financial Health

How is True Drinks Holdings's financial position?


Financial Position Analysis

Short Term Liabilities: TRUU has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: TRUU has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.


Debt to Equity History and Analysis

Debt Level: TRUU has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: TRUU's has negative shareholder equity, so we do not need to check if its debt has reduced over time.


Balance Sheet

Information is not available.

Information is not available.


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: TRUU has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: TRUU has less than a year of cash runway if free cash flow continues to grow at historical rates of 30.1% each year.


Next Steps

Dividend

What is True Drinks Holdings's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

companyn/amarketbottom25%1.5%markettop25%3.8%industryaverage2.7%forecastin3Yearsn/a

Current dividend yield vs market & industry


Stability and Growth of Payments

Notable Dividend: Unable to evaluate TRUU's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate TRUU's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.

Stable Dividend: Insufficient data to determine if TRUU's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if TRUU's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of TRUU's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

What is the CEO of True Drinks Holdings's salary, the management and board of directors tenure and is there insider trading?

0.08yrs

Average management tenure


CEO

Brandon Stump (32yo)

0.08yrs

Tenure

0

Mr. Brandon Stump has been Chief Executive Officer and Director of True Drinks Holdings, Inc. since April 26, 2019. He is a Co-founder of Charlies Chalk Dust, LLC and has served as Chief Executive Officer  ...


Management Age and Tenure

0.08yrs

Average Tenure

46yo

Average Age

Experienced Management: TRUU's management team is not considered experienced ( 0.1 years average tenure), which suggests a new team.


Board Age and Tenure

3.7yrs

Average Tenure

47yo

Average Age

Experienced Board: TRUU's board of directors are considered experienced (3.7 years average tenure).


Insider Trading

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown


Management Team

  • Jim Greco (60yo)

    Consultant

    • Tenure: 1yrs
    • Compensation: US$329.96k
  • Dave Allen (63yo)

    Chief Financial Officer

    • Tenure: 0.08yrs
  • Jeff Culbertson

    Executive Vice President of Sales

    • Tenure: 0yrs
  • Brandon Stump (32yo)

    CEO & Director

    • Tenure: 0.08yrs
  • Ryan Stump (29yo)

    COO & Director

    • Tenure: 0.08yrs

Board Members

  • Jon Merriman (58yo)

    Chairman of Advisory Board

    • Tenure: 4.4yrs
  • Scot Cohen (49yo)

    Director

    • Tenure: 6.2yrs
    • Compensation: US$21.34k
  • Kevin Sherman (47yo)

    Director

    • Tenure: 3.7yrs
    • Compensation: US$175.75k
  • Brandon Stump (32yo)

    CEO & Director

    • Tenure: 0.08yrs
  • Ryan Stump (29yo)

    COO & Director

    • Tenure: 0.08yrs

Company Information

True Drinks Holdings, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: True Drinks Holdings, Inc.
  • Ticker: TRUU
  • Exchange: OTCPK
  • Founded: 2008
  • Industry: Soft Drinks
  • Sector: Food, Beverage & Tobacco
  • Market Cap: US$24.336m
  • Shares outstanding: 853.89m
  • Website: https://www.truedrinks.com

Number of Employees


Location

  • True Drinks Holdings, Inc.
  • 2 Park Plaza
  • Suite 1200
  • Irvine
  • California
  • 92614
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
TRUUOTCPK (Pink Sheets LLC)YesCommon StockUSUSDOct 2012

Biography

True Drinks Holdings, Inc. markets and distributes nutritional supplement drinks. The company sells Bazi All Natural Energy, a liquid nutritional supplement drink through drinkbazi.com. It also formulates  ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/05/16 02:31
End of Day Share Price2019/05/15 00:00
Earnings2018/12/31
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.