Reed's, Inc. develops, manufactures, and sells natural hand-crafted beverages in the craft specialty foods industry in the United States, Canada, Asia, Europe, Australia, and South America.
+ 1 more risk
Imperfect balance sheet with concerning outlook.
Share Price & News
How has Reed's's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: REED's share price has been volatile over the past 3 months.
7 Day Return
1 Year Return
Return vs Industry: REED underperformed the US Beverage industry which returned -6.4% over the past year.
Return vs Market: REED underperformed the US Market which returned -15.9% over the past year.
Price Volatility Vs. Market
How volatile is Reed's's share price compared to the market and industry in the last 5 years?
Simply Wall St News
3 weeks ago | Simply Wall StAnalysts Have Been Trimming Their Reed's, Inc. Price Target After Its Latest Report
3 weeks ago | Simply Wall StDo Insiders Own Shares In Reed's, Inc. (NASDAQ:REED)?
1 month ago | Simply Wall StDoes Reed's, Inc. (NASDAQ:REED) Have A High Beta?
Is Reed's undervalued compared to its fair value and its price relative to the market?
Price to Book (PB) ratio
Share Price vs. Fair Value
Below Fair Value: Insufficient data to calculate REED's fair value to establish if it is undervalued.
Significantly Below Fair Value: Insufficient data to calculate REED's fair value to establish if it is undervalued.
Price To Earnings Ratio
PE vs Industry: REED is unprofitable, so we can't compare its PE Ratio to the Beverage industry average.
PE vs Market: REED is unprofitable, so we can't compare its PE Ratio to the US market.
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate REED's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: REED is overvalued based on its PB Ratio (21.3x) compared to the US Beverage industry average (2.6x).
How is Reed's forecast to perform in the next 1 to 3 years based on estimates from 3 analysts?
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: REED is forecast to remain unprofitable over the next 3 years.
Earnings vs Market: REED is forecast to remain unprofitable over the next 3 years.
High Growth Earnings: REED is forecast to remain unprofitable over the next 3 years.
Revenue vs Market: REED's revenue (10.6% per year) is forecast to grow faster than the US market (7% per year).
High Growth Revenue: REED's revenue (10.6% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: Insufficient data to determine if REED's Return on Equity is forecast to be high in 3 years time
How has Reed's performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: REED is currently unprofitable.
Growing Profit Margin: REED is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: REED is unprofitable, and losses have increased over the past 5 years at a rate of -37.4% per year.
Accelerating Growth: Unable to compare REED's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: REED is unprofitable, making it difficult to compare its past year earnings growth to the Beverage industry (9.2%).
Return on Equity
High ROE: REED has a negative Return on Equity (-1404.71%), as it is currently unprofitable.
How is Reed's's financial position?
Financial Position Analysis
Short Term Liabilities: REED's short term assets ($14.3M) exceed its short term liabilities ($9.4M).
Long Term Liabilities: REED's short term assets ($14.3M) exceed its long term liabilities ($5.4M).
Debt to Equity History and Analysis
Debt Level: REED's debt to equity ratio (685.8%) is considered high.
Reducing Debt: REED's debt to equity ratio has increased from 142.4% to 685.8% over the past 5 years.
Inventory Level: REED has a high level of physical assets or inventory.
Debt Coverage by Assets: REED's debt is covered by short term assets (assets are 1.8x debt).
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: REED has less than a year of cash runway based on its current free cash flow.
Forecast Cash Runway: REED has less than a year of cash runway if free cash flow continues to reduce at historical rates of -48.5% each year
What is Reed's's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate REED's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.
High Dividend: Unable to evaluate REED's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if REED's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if REED's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of REED's dividend in 3 years as they are not forecast to pay a notable one for the US market.
How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Norm Snyder (57yo)
Mr. Norman E. Snyder, also known as Norm, Jr. serves as the Chief Executive Officer and a Director at Reed's, Inc. since March 01, 2020 and served as the Chief Operating Officer since September 30, 2019 un ...
CEO Compensation Analysis
Compensation vs Market: Norm's total compensation ($USD122.39K) is below average for companies of similar size in the US market ($USD626.05K).
Compensation vs Earnings: Insufficient data to compare Norm's compensation with company performance.
|CEO & Director||0.083yr||US$122.39k||0.84% $188.1k|
|Chief Financial Officer||0.33yr||US$250.00k||0.021% $4.7k|
|Senior Vice President of Sales||12.08yrs||US$213.00k||0.42% $94.6k|
|VP & Corporate Controller||0.33yr||no data||0.14% $31.0k|
|Director of Marketing||1.75yrs||no data||no data|
Experienced Management: REED's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.
|CEO & Director||0.083yr||US$122.39k||0.84% $188.1k|
|Independent Director||3.5yrs||US$80.00k||0.35% $78.6k|
|Independent Director||2.58yrs||US$80.00k||0.25% $57.0k|
|Independent Chairman of the Board||3.42yrs||US$231.37k||6.63% $1.5m|
|Independent Director||2.58yrs||US$80.00k||0.20% $43.8k|
|Independent Director||0.67yr||US$23.76k||0.061% $13.7k|
Experienced Board: REED's board of directors are not considered experienced ( 2.6 years average tenure), which suggests a new board.
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: REED insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 38.3%.
Reed's, Inc.'s company bio, employee growth, exchange listings and data sources
- Name: Reed's, Inc.
- Ticker: REED
- Exchange: NasdaqCM
- Founded: 1987
- Industry: Soft Drinks
- Sector: Food, Beverage & Tobacco
- Market Cap: US$22.379m
- Shares outstanding: 47.60m
- Website: https://www.drinkreeds.com
Number of Employees
- Reed's, Inc.
- 201 Merritt 7 Corporate Park
- United States
|Ticker||Exchange||Primary Security||Security Type||Country||Currency||Listed on|
|REED||NasdaqCM (Nasdaq Capital Market)||Yes||Common Stock||US||USD||Dec 2006|
Reed's, Inc. develops, manufactures, and sells natural hand-crafted beverages in the craft specialty foods industry in the United States, Canada, Asia, Europe, Australia, and South America. Its products include Reed’s craft ginger beers; Virgil’s craft sodas; and Virgil’s zero sugar sodas. Reed's, Inc. sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants through distributors and independent distributor partners, as well as directly. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2020/04/06 02:56|
|End of Day Share Price||2020/04/03 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.