Does Franklin's New XRP ETF Mark a Turning Point in Its Digital Asset Strategy for BEN?

Simply Wall St
  • Franklin Resources, Inc. recently launched the Franklin XRP ETF, offering investors exposure to XRP price movements as measured by the CME CF XRP-Dollar Reference Rate, and listed it on NYSE Arca.
  • This debut broadens Franklin Templeton’s digital asset fund lineup and highlights the firm’s ongoing commitment to providing institutional-grade access to emerging blockchain investment products.
  • We’ll examine how expanding into digital assets through the new XRP ETF could influence Franklin Resources’ evolving investment narrative.

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Franklin Resources Investment Narrative Recap

To be a shareholder in Franklin Resources, one must believe in the company's ability to successfully grow its footprint in digital assets and capitalize on long-term demand for diversified investment products, while managing persistent net outflows and fee compression pressures. The launch of the Franklin XRP ETF strengthens the firm's digital asset strategy, but does not appear to materially address the most important near-term catalyst, reversing ongoing outflows at Western Asset Management. The biggest risk remains the challenge of stabilizing AUM and revenue in a highly competitive industry.

The November partnership with Binance to create new digital asset solutions stands out as closely aligned with the introduction of the XRP ETF. By broadening its reach in blockchain-enabled investments, Franklin Resources is working to position itself to benefit if institutional demand for these products grows meaningfully. Still, with alternative AUM now at a record high, the company’s ability to translate innovation in digital assets into concrete inflows and enhanced profitability remains a key question for the firm's evolving narrative.

On the other hand, investors should be aware that persistent net outflows at key subsidiaries continue to represent a material headwind, especially if...

Read the full narrative on Franklin Resources (it's free!)

Franklin Resources' outlook anticipates $8.9 billion in revenue and $1.4 billion in earnings by 2028. This implies a 1.0% annual revenue growth rate and an increase in earnings of about $1.1 billion from the current $270.9 million.

Uncover how Franklin Resources' forecasts yield a $24.73 fair value, a 9% upside to its current price.

Exploring Other Perspectives

BEN Community Fair Values as at Dec 2025

Simply Wall St Community members set fair value estimates for Franklin Resources ranging from US$12.49 to US$24.73, based on three independent viewpoints. While opinions differ, the ongoing risk of significant client outflows could influence perceptions of future returns, review the full range of analyses to better inform your outlook.

Explore 3 other fair value estimates on Franklin Resources - why the stock might be worth 45% less than the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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