Stock Analysis

Can PENN’s (PENN) Digital Shift Reveal a New Path for Sustainable Gaming Growth?

  • PENN Entertainment recently extended its retail sportsbook platform agreement with Kambi Group until July 2027 and announced it will transition its digital strategy away from ESPN BET to focus on iCasino and theScore Bet as the ESPN BET app is set to be discontinued.
  • The extension of PENN’s partnership with Kambi provides continuity for its on-property sportsbooks during the shift toward proprietary technology and digital repositioning.
  • We’ll explore how PENN Entertainment’s pivot from ESPN BET to proprietary digital solutions could influence its long-term growth outlook.

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PENN Entertainment Investment Narrative Recap

To own PENN Entertainment, you need to believe in the company's ability to successfully pivot its Interactive segment from ESPN BET toward proprietary digital products and iCasino, while maintaining a resilient physical casino base despite ongoing pressures. Recent announcements, including the extension of the Kambi partnership and the ESPN BET wind-down, provide continuity for the retail sportsbook experience but do not materially change the immediate risks or short-term catalysts, namely, execution in digital and ongoing headwinds from competition and regulation in core markets. For investors, the early termination of the ESPN BET partnership and PENN’s renewed focus on in-house technology and brands like theScore Bet stand out as highly relevant, directly shaping expectations for the company’s digital growth and margin improvement over time. The continuity provided by Kambi in retail sportsbooks offers incremental support as PENN transitions its digital approach, which remains a key area of operational risk and potential transformation. In contrast, investors should be especially mindful of how continued losses in the Interactive segment, paired with ambitious market share targets and capital intensity, could challenge...

Read the full narrative on PENN Entertainment (it's free!)

PENN Entertainment's outlook forecasts $8.0 billion in revenue and $471.4 million in earnings by 2028. This scenario assumes a 6.0% annual revenue growth rate and an increase in earnings of $547 million from the current -$75.6 million level.

Uncover how PENN Entertainment's forecasts yield a $19.67 fair value, a 33% upside to its current price.

Exploring Other Perspectives

PENN Community Fair Values as at Nov 2025
PENN Community Fair Values as at Nov 2025

Fair value opinions from the Simply Wall St Community span US$19.67 to US$63.82 across four unique estimates. While this diversity reflects varied confidence in PENN's digital pivot, it highlights how execution setbacks could shape outcomes in unexpected ways.

Explore 4 other fair value estimates on PENN Entertainment - why the stock might be worth over 4x more than the current price!

Build Your Own PENN Entertainment Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your PENN Entertainment research is our analysis highlighting 3 key rewards that could impact your investment decision.
  • Our free PENN Entertainment research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate PENN Entertainment's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NasdaqGS:PENN

PENN Entertainment

Provides integrated entertainment, sports content, and casino gaming experiences.

Undervalued with moderate growth potential.

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