Value is all about what a company is worth versus what price it is
available for. If you went into a grocery store and all the bananas were on sale
at half price, they could be considered
In this section, we usually try to help investors determine whether American Rebel Holdings is trading at an attractive price based on the cash flow it is expected to produce in the future. But as American Rebel Holdings has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.
This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis. You can see them here.
Show me the analysis anyway
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
It is not possible to calculate the future cash flow value for
American Rebel Holdings. This is due to cash flow or dividend data being
unavailable. The share price is
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for
it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing
when they are out of season, or how much your home is worth.
The amount the stock market is willing to pay for
American Rebel Holdings's
is considered below, and whether this is a fair price.
Price based on past earnings
American Rebel Holdings's earnings available for a low price, and how does
this compare to other companies in the same industry?
In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as American Rebel Holdings has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.
This is quite a rare situation as 97% of companies covered by Simply Wall St do have past financial data. You can see them here.
Show me the analysis anyway
The future performance of a company is measured in the same way as past
performance, by looking at estimated
and how much profit it is expected to make.
Future estimates come from
professional analysts. Just like forecasting the weather, they don’t always get
Expected Luxury industry annual growth in earnings.
Earnings growth vs Low Risk Savings
American Rebel Holdings
expected to grow at an
Unable to compare American Rebel Holdings's earnings growth to the low risk savings rate as no estimate data is available.
Growth vs Market Checks
Unable to compare American Rebel Holdings's earnings growth to the United States of America market average as no estimate data is available.
Unable to compare American Rebel Holdings's revenue growth to the United States of America market average as no estimate data is available.
Unable to determine if American Rebel Holdings is high growth as no earnings estimate data is available.
Unable to determine if American Rebel Holdings is high growth as no revenue estimate data is available.
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can
be gauged below. We look back 3 years and see if they were any good at
predicting what actually occurred. We also show the highest and lowest estimates
looking forward to see if there is a wide range.
While we do not consider unaudited financials to be a reliable enough to include in our analysis, you can access them on the OTC Markets Website. If you are looking for more of a qualitative research into the company, you can access American Rebel Holdings's filings and announcements here.
American Rebel Holdings's performance over the past 5 years by checking for:
Has earnings increased in past 5 years? (1 check)
Has the earnings growth in the last year exceeded that of the
industry? (1 check)
Is the recent earnings growth over the last year higher than the average annual growth over the
past 5 years? (1 check)
Is the Return on Equity (ROE) higher than 20%? (1 check)
Is the Return on Assets (ROA) above industry average? (1 check)
Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent
earnings report. Some checks require at least 3 or 5 years worth of data.
American Rebel Holdings
has a total score of
0/6, see the detailed checks below.
Note: We use GAAP Net Income excluding extraordinary items in all our calculations.
A company's financial position is much like your own financial position,
it includes everything you own
The boxes below represent the relative size of what makes up
American Rebel Holdings's finances.
The net worth of a company is the difference between its assets and liabilities.
American Rebel Holdings's short term (1 year) commitments are greater than its holdings of cash and other short term assets.
American Rebel Holdings's cash and other short term assets cover its long term commitments.
This treemap shows a more detailed breakdown of
American Rebel Holdings's finances. If any of them are yellow this
indicates they may be out of proportion and red means they relate to one of the
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
High level of physical assets or inventory.
American Rebel Holdings has negative shareholder equity (liabilities exceed assets) therefore debt is not covered by short term assets.
Nearly all companies have debt. Debt in itself isn’t
however if the debt is too high, or the company can’t afford to pay the interest
on its debts this may have impacts in the future.
The graphic below shows equity (available funds) and debt, we ideally want to
see the red area (debt) decreasing.
If there is any debt we look at the companies capability to repay it, and
whether the level has increased over the past 5 years.
Management is one of the most important areas of a company. We look at
unreasonable CEO compensation, how long the team and board of directors have
been around for and insider trading.
TENURE AS CEO
Mr. Charles A. Ross, Jr., also known as Andy, is Chairman, Chief Executive Officer and Chief Financial Officer of American Rebel Holdings, Inc. since June 20, 2016 and serves as its President, Principal Accounting Officer, Secretary and Treasurer Mr. Ross has been the Chief Executive Officer and Chairman of the Board of American Rebel, Inc. since inception December 2014. Mr. Ross is the Founder of AMERICAN REBEL, INC. and serves as its President. He has been an Active Entrepreneur and Consultant since 2000. He founded Digital Ally Inc. in March 2003 and served as its President from September 1, 2005 to February 23, 2006. Mr. Ross served as the Chief Executive Officer, Principal Financial Officer and Chairman of CubeScape, Inc. since June 20, 2016 and served as its President, Treasurer and Principal Accounting Officer. From March 2003 to September 1, 2005, he served as the President, Chief Executive Officer and Treasurer of Digital Ally Inc. From March 2002 to March 2003, he served as Director of Shareholder Relations and part of the design team for ICOP Digital, Inc. From August 2000 to March 2002, he founded and was the owner of Eastman Energy, Inc. He served as a Director of CubeScape, Inc. since June 20, 2016. He served as Director of Digital Ally Inc., from September 1, 2005 to February 23, 2006 and again from March 2003 to September 1, 2005. From 1997 to August 2000, Mr. Ross was a Public Speaker for corporate training and motivational programs.
Andy's compensation has been consistent with company performance over the past year.
Andy's remuneration is lower than average for companies of similar size in United States of America.
American Rebel Holdings, Inc. engages in developing various products in the self-defense and patriotic product areas. It focuses on designing, manufacturing, and marketing concealed carry backpacks under the American Rebel brand name. The company sells its products directly to consumers on its own and other Websites, as well as sells wholesale to retailers. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Tennessee.
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