OTCPK:AREB

Stock Analysis Report

Executive Summary

American Rebel Holdings, Inc. develops various products in the self-defense and patriotic product areas.


Snowflake Analysis

Weak fundamentals or lack of information.

Share Price & News

How has American Rebel Holdings's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: AREB's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

-8.3%

AREB

11.4%

US Luxury

9.4%

US Market


1 Year Return

-88.4%

AREB

-17.9%

US Luxury

-6.8%

US Market

Return vs Industry: AREB underperformed the US Luxury industry which returned -19.9% over the past year.

Return vs Market: AREB underperformed the US Market which returned -10% over the past year.


Shareholder returns

AREBIndustryMarket
7 Day-8.3%11.4%9.4%
30 Day-26.7%-7.0%-3.9%
90 Day-61.2%-25.2%-16.5%
1 Year-88.4%-88.4%-16.2%-17.9%-4.8%-6.8%
3 Yearn/a30.5%24.3%23.4%15.2%
5 Yearn/a12.1%4.4%41.3%25.7%

Price Volatility Vs. Market

How volatile is American Rebel Holdings's share price compared to the market and industry in the last 5 years?


Simply Wall St News

No news available

Valuation

Is American Rebel Holdings undervalued compared to its fair value and its price relative to the market?


In this section, we usually try to help investors determine whether American Rebel Holdings is trading at an attractive price based on the cash flow it is expected to produce in the future. But as American Rebel Holdings has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.

This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.


Next Steps

  • Take a look at our analysis of AREB’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • When valuing a company like this, investors focus more on how they perceive the size of the opportunity, the company's ability to deliver and scale, and the strength of the team. While we are not analysing this type of data at the moment, if you don’t know where to start, we recommend reading through American Rebel Holdings regulatory filings here.
  • Explore potentially undervalued companies in the Consumer Durables industry.

Future Growth

How is American Rebel Holdings forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

12.8%

Forecasted Consumer Durables industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as American Rebel Holdings has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

  • Take a look at our analysis of AREB’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • While we do not consider unaudited financials to be a reliable enough to include in our analysis, you can access them on the OTC Markets Website. If you are looking for more of a qualitative research into the company, you can access American Rebel Holdings's filings and announcements here.
  • Explore growth companies in the Consumer Durables industry.

Past Performance

How has American Rebel Holdings performed over the past 5 years?

-29.3%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: AREB is currently unprofitable.

Growing Profit Margin: AREB is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: AREB is unprofitable, and losses have increased over the past 5 years at a rate of -29.3% per year.

Accelerating Growth: Unable to compare AREB's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: AREB is unprofitable, making it difficult to compare its past year earnings growth to the Luxury industry (3.2%).


Return on Equity

High ROE: AREB's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.


Next Steps

Financial Health

How is American Rebel Holdings's financial position?


Financial Position Analysis

Short Term Liabilities: AREB has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: AREB has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.


Debt to Equity History and Analysis

Debt Level: AREB has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: AREB's has negative shareholder equity, so we do not need to check if its debt has reduced over time.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: AREB has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: AREB has less than a year of cash runway if free cash flow continues to reduce at historical rates of -15.5% each year


Next Steps

Dividend

What is American Rebel Holdings's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate AREB's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate AREB's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if AREB's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if AREB's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of AREB's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

0.2yrs

Average board tenure


CEO

Andy Ross (53yo)

3.83s

Tenure

US$200,000

Compensation

Mr. Charles A. Ross, Jr., also known as Andy, is Chairman, Chief Executive Officer and Chief Financial Officer of American Rebel Holdings, Inc. since June 20, 2016 and serves as its Principal Accounting Of ...


Board Members

NamePositionTenureCompensationOwnership
Charles Ross
Chairman3.83yrsUS$200.00k14.34% $699.2k
Douglas Grau
President & Director0.17yrno data4.52% $220.2k
Corey Lambrecht
Director0.17yrno datano data

0.2yrs

Average Tenure

53yo

Average Age

Experienced Board: AREB's board of directors are not considered experienced ( 0.2 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 22.1%.


Top Shareholders

Company Information

American Rebel Holdings, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: American Rebel Holdings, Inc.
  • Ticker: AREB
  • Exchange: OTCPK
  • Founded: 2014
  • Industry: Apparel, Accessories and Luxury Goods
  • Sector: Consumer Durables
  • Market Cap: US$4.876m
  • Shares outstanding: 44.33m
  • Website: https://www.americanrebel.com

Location

  • American Rebel Holdings, Inc.
  • 9641 Lackman Road
  • Lenexa
  • Kansas
  • 66219
  • United States

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
AREBOTCPK (Pink Sheets LLC)YesCommon StockUSUSDNov 2017

Biography

American Rebel Holdings, Inc. develops various products in the self-defense and patriotic product areas. It focuses on designing, manufacturing, and marketing concealed carry backpacks under the American Rebel brand name. The company sells its products directly to consumers on its own and other Websites. American Rebel Holdings, Inc. was founded in 2014 and is based in Lenexa, Kansas. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/10 05:56
End of Day Share Price2020/04/07 00:00
Earnings2019/09/30
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.