This Insider Has Just Sold Shares In Vera Bradley, Inc. (NASDAQ:VRA)

By
Simply Wall St
Published
September 15, 2021
NasdaqGS:VRA
Source: Shutterstock

We note that the Vera Bradley, Inc. (NASDAQ:VRA) Independent Director, Edward Schmults, recently sold US$99k worth of stock for US$10.65 per share. It wasn't a huge sale, but it did reduce their holding by 18%. This does not instill confidence.

See our latest analysis for Vera Bradley

Vera Bradley Insider Transactions Over The Last Year

In the last twelve months, the biggest single sale by an insider was when the Co-Founder, Patricia Miller, sold US$3.8m worth of shares at a price of US$9.00 per share. That means that even when the share price was below the current price of US$9.78, an insider wanted to cash in some shares. We generally consider it a negative if insiders have been selling, especially if they did so below the current price, because it implies that they considered a lower price to be reasonable. While insider selling is not a positive sign, we can't be sure if it does mean insiders think the shares are fully valued, so it's only a weak sign. This single sale was just 9.5% of Patricia Miller's stake.

Over the last year we saw more insider selling of Vera Bradley shares, than buying. The chart below shows insider transactions (by companies and individuals) over the last year. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

insider-trading-volume
NasdaqGS:VRA Insider Trading Volume September 15th 2021

If you are like me, then you will not want to miss this free list of growing companies that insiders are buying.

Insider Ownership

For a common shareholder, it is worth checking how many shares are held by company insiders. I reckon it's a good sign if insiders own a significant number of shares in the company. Vera Bradley insiders own about US$82m worth of shares. That equates to 25% of the company. While this is a strong but not outstanding level of insider ownership, it's enough to indicate some alignment between management and smaller shareholders.

So What Do The Vera Bradley Insider Transactions Indicate?

The stark truth for Vera Bradley is that there has been more insider selling than insider buying in the last three months. Despite some insider buying, the longer term picture doesn't make us feel much more positive. But since Vera Bradley is profitable and growing, we're not too worried by this. Insiders own shares, but we're still pretty cautious, given the history of sales. So we'd only buy after careful consideration. So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. In terms of investment risks, we've identified 2 warning signs with Vera Bradley and understanding these should be part of your investment process.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

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