Hasbro (HAS) Valuation Check as Headquarters Relocation to Boston Signals a Strategic Shift

Hasbro (HAS) is shaking up its future by shifting its longtime Rhode Island headquarters to Boston, rolling out a phased move, new Seaport office space, and an aggressive hiring push through 2026.

See our latest analysis for Hasbro.

Against that backdrop, Hasbro’s 1 month share price return of 5.5 percent and 43.7 percent year to date share price gain suggest momentum is rebuilding. At the same time, a 3 year total shareholder return above 56 percent points to a still compelling long term story.

If this strategic shift has you thinking more broadly about where the next big brand story could emerge, it is worth exploring fast growing stocks with high insider ownership as a fresh hunting ground for ideas.

Yet with the stock trading below analyst targets but up sharply this year, investors now face a key question: Is Hasbro still undervalued after its strategic reset, or has the market already priced in the next leg of growth?

Most Popular Narrative: 11.4% Undervalued

With Hasbro last closing at $81.10 versus a narrative fair value of $91.54, the most followed view sees further upside still on the table.

Rapidly growing cross platform digital gaming and licensing revenue, exemplified by Wizards of the Coast (notably Magic: The Gathering's 23%+ YoY growth and MONOPOLY GO!), is expanding Hasbro's addressable market and recurring high margin earnings streams and positioning the company to capitalize on the global rise of digital entertainment, which should drive outsized revenue and operating profit growth.

Read the complete narrative.

Want to see what kind of revenue runway and margin reset would justify that higher value, and how far profit expectations really stretch? The answer sits inside this narrative's detailed growth, margin, and earnings roadmap, built around a future valuation multiple that might surprise you.

Result: Fair Value of $91.54 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, lingering reliance on blockbuster franchises and execution risks in digital expansion mean that any stumble could quickly erode today’s upbeat expectations.

Find out about the key risks to this Hasbro narrative.

Another View: Multiples Paint a Richer Picture

While narratives and analyst targets lean toward upside, Hasbro’s 2.6x price to sales ratio looks demanding versus a 2.2x fair ratio, a 1.2x peer average, and a 0.9x industry level. That premium narrows the margin of safety, so how much optimism are you really comfortable paying for?

See what the numbers say about this price — find out in our valuation breakdown.

Build Your Own Hasbro Narrative

If you see the story differently or want to stress test the numbers yourself, you can spin up a custom narrative in minutes: Do it your way.

A great starting point for your Hasbro research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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