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Viad NYSE:VVI Stock Report

Last Price


Market Cap







30 Sep, 2022


Company Financials +
VVI fundamental analysis
Snowflake Score
Future Growth4/6
Past Performance0/6
Financial Health3/6

VVI Stock Overview

Viad Corp operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland.


Earnings are forecast to grow 85.95% per year

Trading below our calculated fair Price-To-Sales ratio

Risk Analysis

No risks detected for VVI from our risk checks.

Viad Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Viad
Historical stock prices
Current Share PriceUS$31.58
52 Week HighUS$52.73
52 Week LowUS$25.18
1 Month Change-17.29%
3 Month Change16.40%
1 Year Change-33.86%
3 Year Change-52.01%
5 Year Change-47.80%
Change since IPO33.19%

Recent News & Updates

Sep 21

Viad Corp.: Best Near-Term Specialty Services Stock Buy

Summary Viad Corp. leaps out as a high probability of timely stock price profitability as we scan over 3,000 capital investment alternatives in our every market day comparisons. Viad Corp. is a well-established conductor of corporate meeting or marketing events with little to no competitors. This analysis tells what the best-informed, big-$ investors now think is likely to happen (good and bad) in the next 3+ months to prices of selected stocks. Comparisons are with stock investing alternatives to which they are (or would) commit substantial capital. Then it tells what happened to those stocks all the times in the past 5 years following similar prior expectations, and compares those outcomes as investment results. Investment Thesis 21st Century paces of change in technology and rational behavior (not of emotional reactions) seriously disrupt accepted productive investment strategies of the 20th century. One required change is the shortening of forecast horizons, with a shift from the multi-year passive approach of buy & hold to the active strategy of specific price-change target achievement or time-limit actions, with reinvestment set to new nearer-term targets. That change avoids the irretrievable loss of invested time spent destructively by failure to recognize shifting evolution like the cases of IBM, Kodak, GM, Xerox, GE and many others. It recognizes the evolution in medical, communication and information technologies and enjoys their operational benefits already present in extended lifetimes, trade-commission-free investments, and coming in transportation ownership and energy usage. But it requires the ability to make valid direct comparisons of value between investment reward prospects and risk exposures in the uncertain future. Since uncertainty expands as the future dimension increases, shorter forecast horizons are a means of improving the reward-to-risk comparison. That shortening is now best attended at the investment entry point with Market-Maker ("MM") expectations for coming prices. When reached they are then reintroduced at the exit/reinvestment point as the term of expectations for the required coming comparisons as decisions step in to move forward. The MM’s constant presence, extensive global communications and human resources dedicated to monitoring industry-focused competitive evolution sharpens MM price expectations, essential to their risk-avoidance roles. Their roles requiring firm capital be only temporarily risk-exposed are hedged by derivative-securities deals to avoid undesired price changes. The deals’ prices and contracts provide a window of sorts to MM price expectations. Information technology via the internet makes investment monitoring and management time and attention efficient despite its increase in frequency. Once an investment choice is made and buy transaction confirmation is received, the target-price GTC sell order for the confirmed number of shares at the target price or better should be placed. Keeping trade actions entered through the internet on your lap/desktop or cell phone should avoid trade commission charges. Your broker’s internal system should keep you informed of your account’s progress. Your own private calendar record should be kept of the date 63 market days (or 91 calendar days) beyond the trade’s confirmation date as a time-limit alert to check if the GTC order has not been executed. If not, then start your exit and reinvestment decision process. The 3 months time limit is what we find to be a good choice, but may be extended some if desired. Beyond 5-6 months time investments start to work against the process and are not recommended. For investments guided by this article or others by me target prices will always be found as the high price in the MM forecast range. Description of Equity Subject Company “Viad Corp. (VVI) operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. It operates through two segments, Pursuit and GES. The Pursuit segment offers vertically integrated attractions and hospitality in destinations with a collection of attractions, lodges, and sightseeing tours. The GES is a full-service live events company that offers a range of services for exhibitions, conferences, brand experiences, and venues. In addition, the company offers a collection of travel experiences in recreational attractions, food and beverage, retail, and ground transportation services. It serves event organizers and corporate brand marketers directly, as well as through a distribution channel network that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.” Source: Yahoo Finance Yahoo Finance These growth estimates have been made by and are collected from Wall Street analysts to suggest what conventional methodology currently produces. The typical variations across forecast horizons of different time periods illustrate the difficulty of making value comparisons when the forecast horizon is not clearly defined. Risk and Reward Balances Among VVI Competitors Figure 1 (Used with permission.) The risk dimension is of actual price drawdowns at their most extreme point while being held in previous pursuit of upside rewards similar to the ones currently being seen. They are measured on the red vertical scale. Reward expectations are measured on the green horizontal scale. Both scales are of percent change from zero to 25%. Any stock or exchange-traded fund ("ETF") whose present risk exposure exceeds its reward prospect will be above the dotted diagonal line. Capital-gain-attractive to-buy issues are in the directions down and to the right. Our principal interest is in VVI at location [5], on the dotted line due to graphic limitations handling fractional % differences between +9.5% and -8.1%.. A "market index" norm of reward~risk tradeoffs is offered by SPY at [7]. Most appealing by this Figure 1 view for wealth-building investors is IAA, although details of Figure 2 will show why this is a misconception. Comparing Info Technology Provider competitors The Figure 1 map provides a good visual comparison of the two most important aspects of every equity investment in the short term. There are other aspects of comparison which this map sometimes does not communicate well, particularly when general market perspectives like those of SPY are involved. Where questions of “how likely’ are present other comparative tables, like Figure 2, may be useful. Yellow highlighting of the table’s cells emphasize factors important to securities valuations and the security VVI of most promising of near capital gain as ranked in column [R]. Figure 2 (Used with permission.) Why do all this math? Figure 2’s purpose is to attempt universally comparable answers, stock by stock, of: a) How BIG the prospective price gain payoff may be; b) how LIKELY the payoff will be a profitable experience; c) how SOON it may happen; and d) what price drawdown RISK may be encountered during its active holding period. Readers familiar with our analysis methods after a quick examination of Figure 2 may wish to skip to the next section viewing price range forecast trends for VVI. Column headers for Figure 2 define investment-choice preference elements for each row stock whose symbol appears at the left in column [A]. The elements are derived or calculated separately for each stock, based on the specifics of its situation and current-day MM price-range forecasts. Data in red numerals are negative, usually undesirable to “long” holding positions. Table cells with yellow fills are of data for the stocks of principal interest and of all issues at the ranking column, [R]. Fills of pink warn of conditions not constructive to buys. The price-range forecast limits of columns [B] and [C] get defined by MM hedging actions to protect firm capital required to be put at risk of price changes from volume trade orders placed by big-$ "institutional" clients. [E] measures potential upside risks for MM short positions created to fill such orders, and reward potentials for the buy-side positions so created. Prior forecasts like the present provide a history of relevant price draw-down risks for buyers. The most severe ones actually encountered are in [F], during holding periods in an effort to reach [E] gains. Those are where buyers are emotionally most likely to accept losses. The Range Index [G] tells where today’s price lies relative to the MM community’s forecast of upper and lower limits of coming prices. Its numeric is the percentage proportion of the full low to high forecast seen below the current market price. [H] tells what proportion of the [L] sample of prior like-balance forecasts have earned gains by either having price reach its [B] target or be above its [D] entry cost at the end of a 3-month max-patience holding period limit. [ I ] gives the net gains-losses of those [L] experiences. What makes VVI most attractive in the group at this point in time is its ability to produce capital gains most consistently at its present operating balance between share price risk and reward at the Range Index [G]. At a RI of 1, today’s price is at the bottom of its forecast range, with all price expectations only to the upside. Not our expectations, but those of Market-Makers acting in support of Institutional Investment organizations build the values of their typical multi-billion-$ portfolios. Credibility of the [E] upside prospect as evidenced in the [I] payoff at +18% is shown in [N].

Jul 21
Viad (NYSE:VVI) Has Debt But No Earnings; Should You Worry?

Viad (NYSE:VVI) Has Debt But No Earnings; Should You Worry?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...

Shareholder Returns

VVIUS Commercial ServicesUS Market

Return vs Industry: VVI underperformed the US Commercial Services industry which returned -7.6% over the past year.

Return vs Market: VVI underperformed the US Market which returned -21.5% over the past year.

Price Volatility

Is VVI's price volatile compared to industry and market?
VVI volatility
VVI Average Weekly Movement7.0%
Commercial Services Industry Average Movement7.0%
Market Average Movement6.9%
10% most volatile stocks in US Market15.6%
10% least volatile stocks in US Market2.8%

Stable Share Price: VVI is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 7% a week.

Volatility Over Time: VVI's weekly volatility (7%) has been stable over the past year.

About the Company

19261,512Steve Moster

Viad Corp operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. It operates through two segments, Pursuit and GES. The Pursuit segment offers vertically integrated attractions and hospitality in destinations with a collection of attractions, lodges, and sightseeing tours.

Viad Fundamentals Summary

How do Viad's earnings and revenue compare to its market cap?
VVI fundamental statistics
Market CapUS$651.22m
Earnings (TTM)-US$26.99m
Revenue (TTM)US$913.74m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
VVI income statement (TTM)
Cost of RevenueUS$873.45m
Gross ProfitUS$40.29m
Other ExpensesUS$67.28m

Last Reported Earnings

Jun 30, 2022

Next Earnings Date


Earnings per share (EPS)-1.31
Gross Margin4.41%
Net Profit Margin-2.95%
Debt/Equity Ratio193.4%

How did VVI perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is VVI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 2/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for VVI?

Other financial metrics that can be useful for relative valuation.

VVI key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.5x
Enterprise Value/EBITDA18.3x
PEG Ration/a

Price to Sales Ratio vs Peers

How does VVI's PS Ratio compare to its peers?

VVI PS Ratio vs Peers
The above table shows the PS ratio for VVI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average0.5x
MATW Matthews International
HCSG Healthcare Services Group
KAR KAR Auction Services
VVI Viad

Price-To-Sales vs Peers: VVI is expensive based on its Price-To-Sales Ratio (0.7x) compared to the peer average (0.5x).

Price to Earnings Ratio vs Industry

How does VVI's PE Ratio compare vs other companies in the US Commercial Services Industry?

Price-To-Sales vs Industry: VVI is good value based on its Price-To-Sales Ratio (0.7x) compared to the US Commercial Services industry average (1.2x)

Price to Sales Ratio vs Fair Ratio

What is VVI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

VVI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ratio0.8x

Price-To-Sales vs Fair Ratio: VVI is good value based on its Price-To-Sales Ratio (0.7x) compared to the estimated Fair Price-To-Sales Ratio (0.8x).

Share Price vs Fair Value

What is the Fair Price of VVI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate VVI's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate VVI's fair value for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

Discover undervalued companies

  • Take a look at Viad's forecasted future earnings and revenues from industry analysts to understand how the company is expected to perform in the future against its competitors and the wider market.
  • When valuing a company like this, investors focus more on how they perceive the size of the opportunity, the company's ability to deliver and scale, and the strength of the team. While we are not analysing this type of data at the moment, if you don't know where to start, we recommend reading through Viad regulatory filings.

Future Growth

How is Viad forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?

Future Growth Score


Future Growth Score 4/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: VVI is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.9%).

Earnings vs Market: VVI is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: VVI is expected to become profitable in the next 3 years.

Revenue vs Market: VVI's revenue (15.3% per year) is forecast to grow faster than the US market (7.6% per year).

High Growth Revenue: VVI's revenue (15.3% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if VVI's Return on Equity is forecast to be high in 3 years time

Discover growth companies

Past Performance

How has Viad performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: VVI is currently unprofitable.

Growing Profit Margin: VVI is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: VVI is unprofitable, and losses have increased over the past 5 years at a rate of 53.1% per year.

Accelerating Growth: Unable to compare VVI's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: VVI is unprofitable, making it difficult to compare its past year earnings growth to the Commercial Services industry (23.6%).

Return on Equity

High ROE: VVI has a negative Return on Equity (-7.23%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is Viad's financial position?

Financial Health Score


Financial Health Score 3/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: VVI's short term assets ($274.1M) exceed its short term liabilities ($268.0M).

Long Term Liabilities: VVI's short term assets ($274.1M) do not cover its long term liabilities ($659.4M).

Debt to Equity History and Analysis

Debt Level: VVI's net debt to equity ratio (167.9%) is considered high.

Reducing Debt: VVI's debt to equity ratio has increased from 58.1% to 193.4% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: VVI has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: VVI has sufficient cash runway for 1.6 years if free cash flow continues to reduce at historical rates of 55.5% each year.

Discover healthy companies


What is Viad current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Viad Dividend Yield vs Market
How does Viad dividend yield compare to the market?
SegmentDividend Yield
Company (Viad)0%
Market Bottom 25% (US)1.7%
Market Top 25% (US)4.7%
Industry Average (Commercial Services)1.5%
Analyst forecast in 3 Years (Viad)n/a

Notable Dividend: Unable to evaluate VVI's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate VVI's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if VVI's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if VVI's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: VVI is not paying a notable dividend for the US market.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as VVI has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Steve Moster (52 yo)





Mr. Steven W. Moster, also known as Steve, serves as Independent Director at Cavco Industries, Inc. since January 27, 2020. He has been the Chief Executive Officer and President of Viad Corp since December...

CEO Compensation Analysis

Steve Moster's Compensation vs Viad Earnings
How has Steve Moster's remuneration changed compared to Viad's earnings?
DateTotal Comp.SalaryCompany Earnings
Jun 30 2022n/an/a


Mar 31 2022n/an/a


Dec 31 2021US$6mUS$927k


Sep 30 2021n/an/a


Jun 30 2021n/an/a


Mar 31 2021n/an/a


Dec 31 2020US$3mUS$578k


Sep 30 2020n/an/a


Jun 30 2020n/an/a


Mar 31 2020n/an/a


Dec 31 2019US$4mUS$927k


Sep 30 2019n/an/a


Jun 30 2019n/an/a


Mar 31 2019n/an/a


Dec 31 2018US$4mUS$900k


Sep 30 2018n/an/a


Jun 30 2018n/an/a


Mar 31 2018n/an/a


Dec 31 2017US$3mUS$800k


Sep 30 2017n/an/a


Jun 30 2017n/an/a


Mar 31 2017n/an/a


Dec 31 2016US$3mUS$725k


Sep 30 2016n/an/a


Jun 30 2016n/an/a


Mar 31 2016n/an/a


Dec 31 2015US$2mUS$600k


Compensation vs Market: Steve's total compensation ($USD6.34M) is above average for companies of similar size in the US market ($USD4.14M).

Compensation vs Earnings: Steve's compensation has increased whilst the company is unprofitable.

Leadership Team

Experienced Management: VVI's management team is seasoned and experienced (7.5 years average tenure).

Board Members

Experienced Board: VVI's board of directors are considered experienced (4.8 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

NYSE:VVI Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
08 Mar 22BuyUS$15,013Jeffrey StelmachIndividual520US$28.87
07 Mar 22BuyUS$96,121Steven MosterIndividual3,304US$29.09

Ownership Breakdown

What is the ownership structure of VVI?
Owner TypeNumber of SharesOwnership Percentage
General Public296,6481.4%
Individual Insiders477,6102.3%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 85.77% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
BlackRock, Inc.
3,318,047$104.8m2.05%no data
Victory Capital Management Inc.
Allspring Global Investments, LLC
The Vanguard Group, Inc.
1,320,616$41.7m-1.09%no data
Blue Grotto Capital, LLC
Hood River Capital Management LLC
River Road Asset Management, LLC
59 North Capital Management, LP
Cannell Capital LLC
State Street Global Advisors, Inc.
699,356$22.1m1.71%no data
Aristotle Capital Boston, LLC
Dimensional Fund Advisors LP
499,898$15.8m-19.79%no data
Penn Capital Management Company, LLC
Geode Capital Management, LLC
356,669$11.3m2.15%no data
Boston Partners Global Investors, Inc.
Charles Schwab Investment Management, Inc.
259,680$8.2m-0.09%no data
First Sabrepoint Capital Management LP
JBF Capital, Inc.
New York State Common Retirement Fund
Northern Trust Global Investments
218,903$6.9m-18.41%no data
BNY Mellon Asset Management
191,743$6.1m4.15%no data
Principal Global Investors, LLC
126,971$4.0m-6.24%no data
Steven Moster
123,404$3.9m0%no data
Ellen Ingersoll
119,879$3.8m0%no data
Managed Account Advisors LLC
113,210$3.6m-0.64%no data

Company Information

Viad Corp's employee growth, exchange listings and data sources

Key Information

  • Name: Viad Corp
  • Ticker: VVI
  • Exchange: NYSE
  • Founded: 1926
  • Industry: Diversified Support Services
  • Sector: Commercial Services
  • Implied Market Cap: US$651.219m
  • Shares outstanding: 20.62m
  • Website:

Number of Employees


  • Viad Corp
  • 7000 East 1st Avenue
  • Scottsdale
  • Arizona
  • 85251-4304
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
VVINYSE (New York Stock Exchange)YesCommon StockUSUSDJan 1992
DIL1DB (Deutsche Boerse AG)YesCommon StockDEEURJan 1992

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/09/30 00:00
End of Day Share Price2022/09/30 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.