Stock Analysis

Equifax (EFX): Evaluating Valuation as New AI-Driven AML Platform Targets Regulatory Efficiency for Financial Firms

Equifax (EFX) has rolled out a new set of AI-powered anti-money laundering compliance solutions tailored for financial institutions. The platform combines machine learning with comprehensive global list screening to help firms manage growing regulatory requirements more effectively and efficiently.

See our latest analysis for Equifax.

The launch of Equifax’s new AI-driven compliance platform comes at a time when its stock has seen some pressure, with a recent 1-year total shareholder return of -20.5%. Despite posting long-term growth and recently affirming its dividend, the market’s risk appetite for EFX seems to be cooling compared to past years.

If those moves have you curious about where momentum is building elsewhere, now is a great chance to discover fast growing stocks with high insider ownership

With Equifax shares trading at nearly a 26 percent discount to analysts’ price targets and recent fundamentals showing resilience, investors may be wondering whether this is a rare buying opportunity or if the market is already anticipating future growth.

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Most Popular Narrative: 22.8% Undervalued

At $207 a share, Equifax trades well below the consensus fair value pegged at $268.30 by the most-followed narrative. This suggests a substantial disconnect between market pricing and future earnings expectations.

“Analysts are assuming Equifax's revenue will grow by 9.9% annually over the next 3 years. Analysts assume that profit margins will increase from 11.0% today to 16.8% in 3 years time.”

Read the complete narrative.

What’s the formula behind that high price target? It combines solid high single-digit sales growth with an ambitious forecast for profit margin improvement. Find out which financial levers are set to drive that valuation and see what analysts are anticipating for Equifax’s next chapter.

Result: Fair Value of $268.30 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent litigation costs and shifting industry dynamics could put pressure on Equifax’s margins and dampen its growth expectations going forward.

Find out about the key risks to this Equifax narrative.

Another View: Multiples Analysis Sends a Different Signal

While fair value estimates suggest Equifax is underpriced, the company’s price-to-earnings ratio is notably higher than both its peers and the broader industry. Trading at 38.5x earnings compared to a peer average of 34.7x and an industry average of 24.4x raises questions about how much future growth is already reflected in the price. Can Equifax grow rapidly enough to close that valuation gap with fundamentals?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:EFX PE Ratio as at Nov 2025
NYSE:EFX PE Ratio as at Nov 2025

Build Your Own Equifax Narrative

If you see things differently or want to test your own ideas, you can use the same data and shape your own story in just a few minutes. Do it your way

A great starting point for your Equifax research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Equifax might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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