Should You Be Tempted To Sell Wilhelmina International Inc (NASDAQ:WHLM) At Its Current PE Ratio?

Wilhelmina International Inc (NASDAQ:WHLM) is currently trading at a trailing P/E of 106.1x, which is higher than the industry average of 17.7x. While this makes WHLM appear like a stock to avoid or sell if you own it, you might change your mind after I explain the assumptions behind the P/E ratio. In this article, I will deconstruct the P/E ratio and highlight what you need to be careful of when using the P/E ratio. See our latest analysis for Wilhelmina International

Demystifying the P/E ratio

NasdaqCM:WHLM PE PEG Gauge May 12th 18
NasdaqCM:WHLM PE PEG Gauge May 12th 18

The P/E ratio is one of many ratios used in relative valuation. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each dollar of the company’s earnings.


Price-Earnings Ratio = Price per share ÷ Earnings per share

P/E Calculation for WHLM

Price per share = $7.47

Earnings per share = $0.07

∴ Price-Earnings Ratio = $7.47 ÷ $0.07 = 106.1x

The P/E ratio itself doesn’t tell you a lot; however, it becomes very insightful when you compare it with other similar companies. Ideally, we want to compare the stock’s P/E ratio to the average of companies that have similar characteristics as WHLM, such as size and country of operation. A quick method of creating a peer group is to use companies in the same industry, which is what I will do. Since it is expected that similar companies have similar P/E ratios, we can come to some conclusions about the stock if the ratios are different.

At 106.1x, WHLM’s P/E is higher than its industry peers (17.7x). This implies that investors are overvaluing each dollar of WHLM’s earnings. Therefore, according to this analysis, WHLM is an over-priced stock.

Assumptions to watch out for

Before you jump to the conclusion that WHLM should be banished from your portfolio, it is important to realise that our conclusion rests on two important assertions. The first is that our peer group actually contains companies that are similar to WHLM. If this isn’t the case, the difference in P/E could be due to some other factors. For example, if you are inadvertently comparing riskier firms with WHLM, then WHLM’s P/E would naturally be higher than its peers since investors would reward its lower risk with a higher price. The other possibility is if you were accidentally comparing lower growth firms with WHLM. In this case, WHLM’s P/E would be higher since investors would also reward WHLM’s higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing WHLM to are fairly valued by the market. If this assumption does not hold true, WHLM’s higher P/E ratio may be because firms in our peer group are being undervalued by the market.

NasdaqCM:WHLM Future Profit May 12th 18
NasdaqCM:WHLM Future Profit May 12th 18

What this means for you:

You may have already conducted fundamental analysis on the stock as a shareholder, so its current overvaluation could signal a potential selling opportunity to reduce your exposure to WHLM. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

  1. Financial Health: Is WHLM’s operations financially sustainable? Balance sheets can be hard to analyze, which is why we’ve done it for you. Check out our financial health checks here.
  2. Past Track Record: Has WHLM been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of WHLM’s historicals for more clarity.
  3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.