Stock Analysis

Should Huntington’s (HBAN) Caregiver-Focused Banking Partnership with True Link Prompt Investor Action?

  • On September 25, 2025, True Link and Huntington Bank announced an industry-first collaboration to launch caregiver and teen banking solutions, integrating True Link’s platform directly into Huntington checking accounts to offer targeted financial management tools to families.
  • This initiative targets the financial needs of millions who assist loved ones, positioning Huntington as an early mover in a largely underserved market segment.
  • We’ll explore how introducing caregiver-focused banking tools may shape Huntington Bancshares’ investment narrative and opportunities for deeper household relationships.

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Huntington Bancshares Investment Narrative Recap

Shareholders in Huntington Bancshares are betting on the company's ability to deepen customer relationships and grow in new markets, supported by product innovation and regional expansion. While the new caregiver and teen banking partnership with True Link could enhance Huntington’s appeal and digital relevance, it does not materially change the biggest short-term catalyst, successful expansion in Texas, nor does it alter the main risk of integration and overexpansion from recent acquisitions.

The September 2025 launch of family banking solutions ties closely to Huntington’s recent drive to innovate in digital finance, complementing investments aimed at boosting noninterest income and strengthening household relationships. By embedding True Link’s technology in core accounts, Huntington is highlighting its efforts to stay competitive against larger banking peers and fintechs.

But even as Huntington moves into underserved markets, investors should be aware that overexpansion and integration challenges could still...

Read the full narrative on Huntington Bancshares (it's free!)

Huntington Bancshares is expected to reach $8.9 billion in revenue and $2.3 billion in earnings by 2028. This outlook assumes a 7.3% annual revenue growth rate and an increase in earnings of $0.3 billion from the current level of $2.0 billion.

Uncover how Huntington Bancshares' forecasts yield a $19.42 fair value, a 13% upside to its current price.

Exploring Other Perspectives

HBAN Community Fair Values as at Oct 2025
HBAN Community Fair Values as at Oct 2025

Six members of the Simply Wall St Community estimate Huntington’s fair value from US$10.11 up to US$27.40 per share. As you weigh these sharply differing calculations, consider how the ongoing integration risks could impact the company’s ability to realize its growth ambitions.

Explore 6 other fair value estimates on Huntington Bancshares - why the stock might be worth as much as 59% more than the current price!

Build Your Own Huntington Bancshares Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Huntington Bancshares research is our analysis highlighting 4 key rewards that could impact your investment decision.
  • Our free Huntington Bancshares research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Huntington Bancshares' overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NasdaqGS:HBAN

Huntington Bancshares

Operates as the bank holding company for The Huntington National Bank that provides commercial, consumer, and mortgage banking services in the United States.

Flawless balance sheet, undervalued and pays a dividend.

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