Harley-Davidson Second Quarter 2025 Earnings: Misses Expectations

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Harley-Davidson (NYSE:HOG) Second Quarter 2025 Results

Key Financial Results

  • Revenue: US$1.31b (down 19% from 2Q 2024).
  • Net income: US$107.6m (down 51% from 2Q 2024).
  • Profit margin: 8.2% (down from 14% in 2Q 2024). The decrease in margin was driven by lower revenue.
  • EPS: US$0.89 (down from US$1.64 in 2Q 2024).
earnings-and-revenue-growth
NYSE:HOG Earnings and Revenue Growth August 1st 2025

All figures shown in the chart above are for the trailing 12 month (TTM) period

Harley-Davidson Revenues and Earnings Miss Expectations

Revenue missed analyst estimates by 4.8%. Earnings per share (EPS) also missed analyst estimates by 8.6%.

Looking ahead, revenue is expected to decline by 2.8% p.a. on average during the next 3 years, while revenues in the Auto industry in the US are expected to grow by 16%.

Performance of the American Auto industry.

The company's shares are up 1.4% from a week ago.

Risk Analysis

It is worth noting though that we have found 3 warning signs for Harley-Davidson (1 is concerning!) that you need to take into consideration.

Valuation is complex, but we're here to simplify it.

Discover if Harley-Davidson might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

Access Free Analysis

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About NYSE:HOG

Harley-Davidson

Manufactures and sells motorcycles in the United States and internationally.

Excellent balance sheet and fair value.

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