Pricer AB (publ) provides electronic shelf-edge solutions in Sweden, France, the United States, Norway, and internationally. More Details
Flawless balance sheet with questionable track record.
Share Price & News
How has Pricer's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: PRIC B has not had significant price volatility in the past 3 months.
7 Day Return
1 Year Return
Return vs Industry: PRIC B exceeded the Swedish Electronic industry which returned 30.1% over the past year.
Return vs Market: PRIC B exceeded the Swedish Market which returned 6.2% over the past year.
Price Volatility Vs. Market
How volatile is Pricer's share price compared to the market and industry in the last 5 years?
Simply Wall St News
1 week ago | Simply Wall StIs Pricer AB (publ) (STO:PRIC B) Popular Amongst Institutions?
3 weeks ago | Simply Wall StShould You Or Shouldn't You: A Dividend Analysis on Pricer AB (publ) (STO:PRIC B)
1 month ago | Simply Wall StHow Is Pricer's (STO:PRIC B) CEO Paid Relative To Peers?
Is Pricer undervalued compared to its fair value and its price relative to the market?
Price to Earnings (PE) ratio
Share Price vs. Fair Value
Below Fair Value: PRIC B (SEK27.15) is trading above our estimate of fair value (SEK11.43)
Significantly Below Fair Value: PRIC B is trading above our estimate of fair value.
Price To Earnings Ratio
PE vs Industry: PRIC B is poor value based on its PE Ratio (31.1x) compared to the SE Electronic industry average (26.4x).
PE vs Market: PRIC B is poor value based on its PE Ratio (31.1x) compared to the Swedish market (21x).
Price to Earnings Growth Ratio
PEG Ratio: PRIC B is poor value based on its PEG Ratio (11.6x)
Price to Book Ratio
PB vs Industry: PRIC B's PB Ratio (3.7x) is in line with the SE Electronic industry average.
How is Pricer forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: PRIC B's forecast earnings growth (2.7% per year) is above the savings rate (0.5%).
Earnings vs Market: PRIC B's earnings (2.7% per year) are forecast to grow slower than the Swedish market (12.6% per year).
High Growth Earnings: PRIC B's earnings are forecast to grow, but not significantly.
Revenue vs Market: PRIC B's revenue (3.2% per year) is forecast to grow slower than the Swedish market (3.4% per year).
High Growth Revenue: PRIC B's revenue (3.2% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: PRIC B's Return on Equity is forecast to be low in 3 years time (14.1%).
How has Pricer performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: PRIC B has high quality earnings.
Growing Profit Margin: PRIC B's current net profit margins (7.3%) are lower than last year (9.1%).
Past Earnings Growth Analysis
Earnings Trend: PRIC B's earnings have grown significantly by 21.1% per year over the past 5 years.
Accelerating Growth: PRIC B's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.
Earnings vs Industry: PRIC B had negative earnings growth (-7.5%) over the past year, making it difficult to compare to the Electronic industry average (-2.9%).
Return on Equity
High ROE: PRIC B's Return on Equity (12%) is considered low.
How is Pricer's financial position?
Financial Position Analysis
Short Term Liabilities: PRIC B's short term assets (SEK1.1B) exceed its short term liabilities (SEK788.1M).
Long Term Liabilities: PRIC B's short term assets (SEK1.1B) exceed its long term liabilities (SEK54.6M).
Debt to Equity History and Analysis
Debt Level: PRIC B is debt free.
Reducing Debt: PRIC B has not had any debt for past 5 years.
Debt Coverage: PRIC B has no debt, therefore it does not need to be covered by operating cash flow.
Interest Coverage: PRIC B has no debt, therefore coverage of interest payments is not a concern.
What is Pricer current dividend yield, its reliability and sustainability?
Current Dividend Yield
Upcoming Dividend Payment
Dividend Yield vs Market
Notable Dividend: PRIC B's dividend (2.95%) is higher than the bottom 25% of dividend payers in the Swedish market (1.31%).
High Dividend: PRIC B's dividend (2.95%) is low compared to the top 25% of dividend payers in the Swedish market (4.4%).
Stability and Growth of Payments
Stable Dividend: PRIC B has been paying a dividend for less than 10 years and during this time payments have been volatile.
Growing Dividend: PRIC B's dividend payments have increased, but the company has only paid a dividend for 9 years.
Current Payout to Shareholders
Dividend Coverage: With its high payout ratio (91.5%), PRIC B's dividend payments are not well covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: PRIC B's dividends in 3 years are forecast to be covered by earnings (84.8% payout ratio).
How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Helena Holmgren (44 yo)
Ms. Helena Holmgren serves as Independent Director of Hexatronic Group AB (publ) since 2020. Ms. Holmgren has been Chief Executive Officer and President of Pricer AB (publ) since July 25, 2018. Previously, ...
CEO Compensation Analysis
Compensation vs Market: Helena's total compensation ($USD522.81K) is about average for companies of similar size in the Swedish market ($USD493.63K).
Compensation vs Earnings: Helena's compensation has been consistent with company performance over the past year.
|CEO & President||3.17yrs||kr4.62m||0.10% |
|Communications Manager||no data||no data||no data|
|Vice President of Sales||2.5yrs||no data||0.011% |
|Head of Americas region||3.75yrs||kr1.71m||0.10% |
|Chief Product Officer||3.08yrs||no data||0.056% |
|Head of French Key Accounts Management Group||5.42yrs||no data||no data|
|Head of Finance||no data||no data||no data|
|Executive Officer||no data||no data||0.0049% |
|Secretary||no data||no data||no data|
|Business Controller||5.42yrs||no data||no data|
Experienced Management: PRIC B's management team is considered experienced (3.5 years average tenure).
|Independent Director||2.5yrs||kr237.00k||1.96% |
|Independent Director||3.5yrs||kr237.00k||0.032% |
|Independent Director||6.42yrs||kr270.00k||2.02% |
|Independent Director||4.75yrs||kr237.00k||no data|
|Independent Chairman||0.42yr||kr163.00k||0.045% |
Experienced Board: PRIC B's board of directors are considered experienced (3.5 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: PRIC B insiders have only sold shares in the past 3 months.
Recent Insider Transactions
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
Pricer AB (publ)'s company bio, employee growth, exchange listings and data sources
- Name: Pricer AB (publ)
- Ticker: PRIC B
- Exchange: OM
- Founded: 1991
- Industry: Electronic Equipment and Instruments
- Sector: Tech
- Market Cap: kr2.968b
- Shares outstanding: 111.57m
- Website: https://www.pricer.com
Number of Employees
- Pricer AB (publ)
- PO Box 215
- Stockholm County
- 101 24
|Ticker||Exchange||Primary Security||Security Type||Country||Currency||Listed on|
|PRIC B||OM (OMX Nordic Exchange Stockholm)||Yes||Class B Shares||SE||SEK||Oct 1996|
|0H38||LSE (London Stock Exchange)||Yes||Class B Shares||GB||SEK||Oct 1996|
|PCRB.F||OTCPK (Pink Sheets LLC)||Yes||Class B Shares||US||USD||Oct 1996|
|PRRB||DB (Deutsche Boerse AG)||Yes||Class B Shares||DE||EUR||Oct 1996|
|PRICBS||BATS-CHIXE (BATS 'Chi-X Europe')||Yes||Class B Shares||GB||SEK||Oct 1996|
Pricer AB (publ) provides electronic shelf-edge solutions in Sweden, France, the United States, Norway, and internationally. The company offers digital pricing tags, such as graphic and segment price tags; ...
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2020/10/29 20:48|
|End of Day Share Price||2020/10/29 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.